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CPG Marketing, licensing, storytelling, product developent

Milwaukee, WI
January 29, 2024

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PATRICE M. PAGLIA 847-***-****

Executive Brand Licensing l Marketing


Accomplished marketer with a proven history of evolving, scaling, and optimizing the global IP of recognized brands. Leverages a strategic mindset to identify unique growth opportunities, consistently delivering double-digit YOY boosts in revenue. Blending business-minded thinking and detail-oriented management. Known as a future-forward thinker who stays ahead of retail trends.

Areas of Expertise

Brand Management Brand Partnerships Business Development P & L Merchandising Strategic Planning


SAZERAC COMPANY, INC. - LICENSING MANAGER 2020 - Present Leads the strategic oversight, and general management of the licensing division.

• Built the licensing division, delivering double- digit revenue growth for 3 years for core spirits brands Fireball, Southern Comfort, and Buffalo Trace.

• Integrated licensing into brand teams through new strategies, brand metrics and partnerships.

• Executed successful collaborations with Wolverine, Huckberry, Wrangler, DC Shoes and Sunday Swagger.

• Spearheaded product integration, media placement, merchandise and on-premise activation with Yellowstone the globally acclaimed TV series.

PAGLIA MARKETING & LICENSING CONSULTING – CONSULTANT 2019 Retained to provide brand management, business analysis and licensing expertise to United Entertainment Group, Kimberly-Clark Brazil and The Doll Maker.

PRECIOUS MOMENTS, INC. - VICE PRESIDENT LICENSING 2014 - 2018 Established and engineered strategy and commercialization vision for the Precious Moments brand.

• Led fresh brand repositioning to modernize Precious Moments and expand brand relevance and awareness delivering 20% sales revenue increases in 2016 and 2017.

• Doubled digital and retail footprints of the global program through merchandising on B2C site, along with Amazon, and Zazzle collaborations, and signing 30 manufacturers including Aurora, Nico Panda, and Sourcebooks.

• Maximized global potential of the brand through international expansion, partnering with major APAC agents, and developing DTR programs with retailers including Walgreens, Hobby Lobby, and Sears.

• Spearheaded product development, packaging, branding, digital marketing, and public relations for manufacturers.

ENESCO / DEPARTMENT 56 - DIRECTOR, STRATEGIC LICENSING 2014 Hired for a short-term position based on industry reputation to lead product strategy for a $200 million gift company.

• Identified new strategic partnerships “outside” core product categories to grow business in new categories and channels of distribution adding $10M business increase the first year.

• Managed portfolio of industry-leading brands including Disney, Hasbro, Coca-Cola and Fisher-Price licensed business for Enesco Gift and Department 56.

• Developed marketing and sales plans to support five new line launches. PATRICE M. PAGLIA PAGE 2 OF 2

JOSTENS, INC. - DIRECTOR, STRATEGIC LICENSING 2011 - 2013 Executed strategic initiatives for the business, acquired and built relationships with colleges, and professional sports organizations to open new business opportunities.

• Developed and executed strategies aligned with corporate marketing plans.

• Re-negotiated contracts with NFL, MLB, NHL, NBA, Harley Davidson, and NASCAR teams to align with company goals and sales volumes in addition to delivering lower annual guarantees.

• Spearheaded and implemented SharePoint site, supporting college market stakeholders.

• Led team restructure and implemented best practices for accounting process, and approvals improving accuracy and efficiency.

PAGLIA MARKETING & LICENSING CONSULTING - CONSULTANT 2009 - 2011 Embraced entrepreneurial opportunity to provide expert advice to private equity group, and consumer products companies in toy, games, gift, seasonal and arts & crafts industries.

• Secured consulting contracts with Cadaco, Awesome Toys, and Neat-Oh to provide business development, brand management, product development, and licensing expertise.

• Expanded client portfolios by securing new strategic alliances, promotions and business opportunities within the toy, gift, and home décor industries.

• Negotiated multi-million-dollar license agreements with top-tier licensors including Disney, Warner Bros, Mattel, and Hasbro.


EXECUTIVE DIRECTOR (BUILDING Q) – Increased clients’ portfolios and revenue by more than 50% through license acquisitions with Disney, Warner, Peanuts and Marvel. EXECUTIVE DIRECTOR (Roman) – Established new licensing department and acquired several new license acquisitions, including Better Homes and Gardens (500 SKU line), Disney, Peanuts, and other major licenses for mass- market retail channel as well as seasonal indoor and outdoor home décor. CATEGORY DIRECTOR, GIRLS TOYS (Learning Curve) – Improved relationship with licensors and strengthened product development’s ability for on-time launches and go-to-market retail delivery. VICE PRESIDENT (Precious Moments) – Consistently exceeded expectations and maximized revenue by developing category managed licensing program, increasing royalty revenue by 20%, reducing brand infringements 10%, increasing infant and apparel LOB 50%, and securing brand placement in Walmart’s infant accessories department with national promotions during “Baby Week”.

DIVISIONAL VP (Enesco) – Successfully created a global licensing division from the ground up for the largest gift company in the United States. Increased business through license acquisitions from $100M company to $750M (over tenure) and acquired blue-chip brands with major companies including Disney, Warner Bros., Mattel, Hasbro, and others. Collaborated with senior leadership to take company international and served as key player in creating company culture

“act local, think global.” Member of the acquisition transaction team and onboarded six businesses. SENIOR MANAGER (Hasbro) –Managed outbound licensing of iconic brands including Transformers, My Little Pony and GI Joe to non-competing toy companies, publishing, apparel, gift and back to school manufacturers. Led first retail program securing promotions with Walmart, Target, JC Penney and Sears. EDUCATION

Bachelor of Arts, Business

BARAT COLLEGE – Lake Forest, IL 847-***-**** Chicago, IL

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