Mark Edward Gravel

ad27d1@r.postjobfree.com • 770-***-****

LinkedIn • Cumming, GA 30028

Director Marketing Operations

Accomplished and result-driven professional with extensive leadership experience and proven track record of orchestrating and optimizing high-impact/global marketing strategies and operational efficiency to drive organizational success. Skilled in driving campaign success by measuring performance, creating real-time dashboards, and enhancing lead management processes to increase revenue and KPIs. Adept at enhancing online visibility, improving search engine performance, and streamlining marketing technology operations. Instrumental in leveraging cutting-edge analytics and technology to guide data-driven decision-making. Skilled in collaborating with senior leadership to analyze, strategize, and execute comprehensive business plans. Experienced in building and leading high-performing teams to deliver exceptional results in highly competitive markets.

Areas of Expertise

Strategic Planning & Execution

Cross-functional Collaborations

Continuous Improvement

ROI Optimizations

Data-driven Decision Making

Program Management

Vendor Relations

Market Segmentation & Targeting

Market & Competitive Analysis

CRM Systems

Team Leadership & Training

Change Management

Digital Marketing

C-level Communication

B2B Marketing Strategies

Career Experience

INVISTA, Kennesaw, GA 2022 – 2023

Sr. Marketing Demand Generation Manager

Led and mentored Salesforce manager and team of two Salesforce developers, overseeing professional development and performance. Developed and executed Demand Generation strategy, including management of marketing technology stack, overseeing data analytics initiatives, spearheading digital marketing campaigns, and driving continuous optimization of company's website. Provided leadership and training to team of seven marketing colleagues, aligning efforts with organization's strategic focus on Demand Generation. Oversaw creation of analytics dashboards, tracking the entire customer journey from suspect to sale, contributing to data-driven decision-making. Supervised both internal agency colleagues and an internal Salesforce development team to successfully implement rebranding of company website, enhancing online presence and user experience. Created and implemented Invista's MarTech Stack and MarTech budget, streamlining marketing technology operations. Spearheaded development of Invista's first eCommerce site, enabling partners to order labels for purchased garments, enhancing accessibility and convenience for customers.

Developed and implemented organization's SEO strategy, ensuring greater online visibility and search engine performance.

Managed strategic external vendor contract with Avery Dennison, ensuring organization's partnership with external vendors was productive and aligned with objectives.

Achieved financial recognition by spearheading contributions to KOCH Activities Team, excelling in planning company events and the enhancement of the organizational culture.

Directed a summer intern program, providing guidance and teaching on Led Generation and company culture, contributing to talent development and knowledge sharing within the organization.

SAGE GROUP, Atlanta, GA 2010 – 2021

Global Marketing Reporting Program Manager 2017 - 2021

Led highly motivated team with responsibilities spanning Marketing Data Infrastructure, Vendor Management, and Program Management, ensuring successful execution of critical initiatives. Spearheaded data analytics team, overseeing seamless transition of data from the Marketing Technology Stack into the organization's data warehouse. Developed and implemented a Data Literacy program aimed at fostering a culture of data-driven decision-making within the Marketing organization, enhancing analytical capabilities. Spearheaded offshore BI tool help desk team, ensuring effective support and training for the organization. Established strategic partnership with a vendor to create a visionary Customer Obsession Mobile App, which focused on identifying customers for Sage's colleagues to engage with. Designed and executed an innovative Global BI software education and adoption program that spanned the entire Marketing organization, resulting in a 15% year-over-year growth in the user base.

Championed and orchestrated all pivotal Marketing Operations projects, culminating in heightened departmental efficiency, punctuality, and elevated quality of work.

Maintained contractual and strategic relationships with three vendors to achieve cost reductions in annual maintenance expenses.

Guided team of 12 BI tool developers, offering best practices and facilitating ongoing education sessions.

Oversaw implementation of Global Business Intelligence software, benefiting more than 700 marketing colleagues and enhancing data-driven decision-making.

Managed marketing technology budget amounting to $500K, with a specific focus on Data Infrastructure, BI Tool Management, and Program Management, optimizing resource allocation for marketing technology operations.

Global Marketing Customer Insight Manager 2016 - 2017

Managed Customer and Insight team, playing a central role in the development of global customer analytics dashboards and the delivery of predictive analytics models crucial for supporting business operations. Developed comprehensive customer journey maps to gain a deep understanding of the global customer experience.

Spearheaded development of a groundbreaking global market sizing dashboard, marking significant achievement by seamlessly integrating local CRM data with D&B data.

Led development of propensity modeling for the Sage 50 Payroll Cross-Sell Model in the UK and Ireland, ensuring precise targeting and enhanced marketing strategies.

Marketing Automation and Marketing Analytics Manager 2015 - 2016

Managed Marketing Automation and Analytics team, consisting of six members, responsible for successful delivery of customer email campaigns aimed at generating leads and tracking the performance of these campaigns. Oversaw multiple duties, including email campaign delivery for Sage North America and meticulous measurement of campaign performance.

Created Revenue Performance Center demand generation dashboards, playing a crucial role in measuring end-to-end KPIs for all Sage North American product lines, enabling data-driven decision-making.

Oversaw Eloqua email campaign content and performance, guaranteeing alignment with best practices and upholding Sage's brand vision in all communications.

Engaged as active consultant with Global, CBC, C4L, and NCM marketing executives, providing expert guidance on campaign measurement and assisting in creation of executive dashboards, facilitating alignment with strategic objectives.

Marketing Analytics Manager 2012 – 2015

Guided team in establishing North American business objectives, standardization, and best practices through the implementation of crucial business processes using a change management approach. Facilitated a monthly Key Performance Indicator (KPI) meeting with Regional Vice Presidents of Product, offering marketing process suggestions derived from the monthly performance outcomes.

Conducted analysis of marketing data and metrics to evaluate performance and effectiveness of marketing campaigns.

Collaborated with cross-functional teams, fostering effective communication and cooperation among departments, including marketing, sales, and product development.

Marketing Database Analyst 2010 – 2012

Assisted marketing managers by providing list generation support, enabling creation of tailored marketing campaigns with the aim of boosting revenue. Improved data accuracy through regular database maintenance, enhancing reliability of marketing campaigns. Collaborated with cross-functional teams, aligning database strategies with overall marketing goals.

Utilizing SQL to generated insightful reports to enhance campaign performance and support informed decision-making.

Provided recommendations through segmented lists to marketing managers, aiding in planning and execution of effective email campaigns, enhancing organization's marketing efforts and engagement with customers.

Additional Experience

Financial Planning & Analysis Manager Verizon Communications, Atlanta and Alpharetta, GA

Financial Planning & Analysis Consultant Verizon Communications, Atlanta and Alpharetta, GA

Education

Bachelor of Business Administration in Management Major & Marketing Minor

Shorter University, Rome, GA

Technical Proficiencies

Microsoft Office Suite GA4 Eloqua Salesforce 6Sense Paid Search SQL Server Dunn & Bradstreet Qlik Sense MailChimp Adobe Workfront SAP Snowflake Cloud Intelligence Widen Fusion CRM Khoros Hyperion Essbase Activity Based Modeling- SAP Fusion CRM

Professional Development

Managing Virtual Teams Succeeding in a Matrix Organization Project Management Essentials Coaching for High Performance Irrefutable Laws of Leadership Leading Change for People Managers High Impact Performance Dynamic Delegation

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