Amy Brandt

** ******** **, ********, ** ***** 914-***-**** ad27cj@r.postjobfree.com

SUMMARY

Ambitious, and committed marketing professional with marketing experience in a range of roles, including in-house marketing, agencies, and higher education. A strong believer in the power of succeeding as a team alongside hard work to accomplish great things. Values humility, learning, continuous improvement, and fun. Thrives in a fast-paced environment and is accustomed to juggling multiple tasks and growing alongside a company.

EXPERIENCE

Ayr Wellness, Milford, MA October 2021- September 2023

Regional Digital Marketing Manager

●Oversaw online presence for retail and wholesale in Massachusetts and Illinois including website maintenance, email marketing, SMS, programmatic advertising, and organic social media.

●Helped generate millions of dollars in revenue through strategic email and SMS marketing campaigns.

●Worked with internal team, as well as outside agency to develop two new websites that incorporated UX best practices and increased conversion rates by 6% compared to the previous websites.

●Managed digital assets and digital campaigns to bring brand awareness and enhance revenue streams.

●Supported a 9% increase in earnings, MoM, in a highly competitive market by identifying online trends and creating thought leadership opportunities. Guided and tracked leads through customer journey.

●Collaborated with the internal creative team as well as independently created content for inbound and outbound marketing efforts that adhered to brand standards and captured the project goals.

●Partnered cross functionally with sales teams, as well as external digital agencies, to plan, build, and launch and manage campaigns that aligned marketing strategies with sales objectives.

●Oversaw project timelines from conception to completion, managed steps, people, and deliverables via Asana and used Gnatt charts. Ensured that projects were completed on time and within budget.

●Submitted assets to agency partners for digital ads and strategized placement, space, and price.

●Collaborated closely with cross functional teams to acquire information needed for project completion and delivered progress reports on campaign/marketing performance. Provided ideas for optimization.

Champ Internet, Newton, MA December 2016-October 2021

Social Media & Email Marketing Manager

●Built and managed a Social Media and Email Marketing team of two employees and various consultants, while working with clients from diverse industries including nonprofit, tech, legal, retail, and finance.

●Managed comprehensive content calendars for, coordinating social media and email marketing strategies.

●Executed email automation campaigns tied to google search ads that generated hundreds of new leads.

●Transitioned CRM from Pipedrive to HubSpot.

●Designed creative assets and content for email, newsletters, promotions, print, and social media platforms.

●Generated ROI with Facebook, Instagram, Pinterest, and LinkedIn advertising as well as organic content.

●Produced new social media profiles and grew social media following for clients, by over 50% in many cases.

●Analyzed and audited content for clients and created competitive analysis documents, and mood boards through comprehensive market research. Translated their visions into actionable plans.

UMass Auxiliary Enterprises, Amherst, MA September 2014-September 2016

Assistant Marketing Manager

●Marketed UMass Auxiliary Enterprises, consisting of the award-winning UMass Dining program, the Hotel UMass, UMass Catering, and 30+ other food, beverage, and hospitality brands.

●Organized and promoted 1,000+ people events, including charity 5Ks and the Chef Culinary Conference.

●Represented UMass Amherst on local television news, radio shows, webinars and at conferences.

●Wrote award nominations. (Awards won: Silver NACUFS Sustainability Awards Procurement Practices 2016, Produce Business Marketing Excellence Awards 2015, 2016)

●Increased meal plan enrolment through an award-winning app, social media, and print materials.

●Developed long-term and productive relationships with outside vendors and agencies.

EDUCATION

Pace University, Pleasantville, NY

Master of Communications and Media Studies GPA: 3.8 2014

Graduate Merit Scholarship Award Recipient

UMass Amherst, Amherst, MA

BFA in Fine Arts with Concentration in Painting GPA: 3.0 2011

SKILLS

Project Management • HubSpot • Asana • MS Office Suite • Intermediate Photoshop • HTML • Social Media Content Management Systems (CMS) • Email Marketing Systems • SMS • SEMrush • WordPress • Canva • SEO SEM • Lead Generation • Lead Tracking • Conversion Engagement

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