Ligia Almeida

Email: ad27b6@r.postjobfree.com

LinkedIn: www.linkedin.com/in/ligiaalmeida

Contact: +55-11-991**-****

Location: Sao Paulo, Sao Paulo, Brazil

AIM

Digital Marketing

SUMMARY

Paid media (digital traffic manager), with experience in Google Ads, Meta Ads and Tik Tok Ads.

Graduated in Marketing, with an MBA in Strategic Management and Economics of Business.

Professional with experience in Marketing and Project areas.

Project management knowledge - Agile methodologies (Scrum).

Making connections between companies and their potential customers to maximize sales.

EDUCATION

MBA in Strategic Management and Economic of Business: “Getulio Vargas” Foundation, Sao Paulo, Brazil.

Graduation: Administration of Marketing: “Nove de Julho” University, Sao Paulo, Brazil.

LANGUAGE SKILLS

English and Italian: advanced. Portuguese: native.

Exchange program in London, 2017.

PROFESSIONAL EXPERIENCES

MIL LUGARES (Marketing Company, Sao Paulo, Sao Paulo, Brazil): 2018 - Current

Digital Marketing Analyst:

Paid media:

Google Ads, Meta Ads (Facebook and Instagram), Tik Tok Ads, Google Analytics, Google Tag Manager, Google Merchant Center, and Google My Business;

Results with paid media: increased the number of new students/clients by 150% in 6 months, with no alteration on the budget, for a company which promotes online courses;

Performance: campaign optimization to increase ad visibility, reduce costs and increase leads; budget monitoring and optimization;

Reports: KPI analysis and creation of dashboards using the data analysis tools Google Analytics and Looker Studio (formerly Google Data Studio);

Sales Process: knowledge of Inbound Marketing, customer purchasing journey, conversion funnels, A/B testing;

Google Tag Manager: knowledge in implementing media tags;

Management tools: Slack, Notion, Click Up.

Inbound Marketing and Social Media:

Newsletter: creating content for customers.

Results Newsletters: Click-through rate (CTOR) reached weekly, above market average: 50% (benchmarking of the segment, according to Mail Chimp: 15%);

Social Networks: content creating (text and art/creative) for Instagram and Facebook.

CLEAR SALE S/A (Technology Company, risk management, Sao Paulo, SP, Brazil):

Project Coordinator – Agile methodologies (Scrum): 2013 – 2017

Billing Processes:

Result: 80% reduction in the period for calculation revenue, in nine months;

Result: Conflict reduction and improvement of the quality of work between the Commercial and Financial areas.

Customer input processes:

Results: 50% reduction in integration time (between online store and anti-fraud system) in the first six months of activity;

Compliance: Control of strategic and operational goals.

Results: the reformulation of the Profit Share Program plan, at the level of positions and strategic goals (and not more operational);

Annual budget elaboration of the owner's area and monitoring/adjustments of the forecast monthly.

CRM: project for automation of business proposals and contracts (Microsoft Dynamics CRM), integrated with the billing system.

Marketing Coordinator: 2010 – 2012

Results: increased visits to the institutional site (59%), unique visitors (58%), page views (47%), achieved in three months;

Coordination of website (www.clearsale.com.br), Google Adwords, and Google Analytics;

Implementation of communication in social networks (LinkedIn, Facebook, Twitter);

Management Product: communication, input validation for entry customers, specification, and pricing;

Coordination of activities of Microsoft Dynamics CRM.

CERTIFICATIONS

Google Ads Certification: Search and Display.

COURSES

Paid Media/Traffic Management, “Máquina de Tráfego e Conversão”, from 2020 to 2023;

Paid Media Management – “War Room”, 2023;

SEO (Search Engine Optimization) – “Comunidade Imamura de SEO”, 2022;

Applied Scrum for Project Management – University of Maryland, 2019;

Design Thinking – Interaction Design Foundation, 2018;

Business English (Princes College) / IELTS exam (UK College of English), in London, 2017;

Compliance – LEC (Legal Ethics Compliance), 2016.

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