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Digital Marketing Quality Assurance

Waterford, MI
January 29, 2024

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Sylvan Lake, MI ***** 586-***-****

Professional Summary

Creative & results driven Director of Marketing with 15+ years of experience in brand development, search engine optimization, and quality assurance. Proficient in campaign marketing, market research, and client relationship management to plan project scopes, gather information about target audience, and track client interactions. Experienced in digital marketing, SEO, content strategy, content creation, and team collaboration to promote brands and boost brand visibility.

Career History

Director of Marketing 04/2022 - Current

ArgonDigital – Austin, TX

Developed a successful B2B marketing plan for a SaaS and technology services company utilizing relevant digital strategies, implementing proven marketing tactics, and coordinated with the product team to generate dynamic marketing content.

Increased brand awareness by implementing and managing strategic marketing campaigns to achieve a 200% increase in lead generation.

Generated dynamic content at an accelerated cadence by utilizing AI to increase visibility for targeted keywords and phrases in search results.

Leveraged new content by researching competitors and building backlinks to increase the number of keywords ranked in Top 3 of SERPs by 133%.

Overhauled Hubspot configurations and workflows by clearly defining objectives and managing a Requirements Analyst and Product Manager to effectively deploy outreach and nurture campaigns. Increased visibility in SERPs for intellectual property solutions by working with a Solution Architect to enhance products based on customer interest data.

Built a cohesive sales and marketing team by initiating weekly sessions to brainstorm new ideas and promotional strategies.

Built strong relationships with industry professionals through strategic and meaningful conversations to secure MDF funds, deploy well-coordinated campaigns, secure speaking engagements, and implement PR strategies to promote the brand.

Recruited, interviewed, and supervised additional team members in order to scale the marketing department for company growth.

Director of Client Strategy 04/2021 - 04/2022

High Level Marketing – West Bloomfield, MI

Researched every client brand, their audience, analytics, and competition to glean insights upon which creative solutions were proposed, sold, and delivered.

Led the Digital Strategy team in outlining and presenting the best overall marketing, SEO, and SEM strategy to help each client achieve their specific business objectives and growth goals. Led a multi-disciplinary delivery team (Project Managers, Information Architects, Designers, Front-End Developers, SEO, and Paid Search Specialists) to develop an innovative ‘blueprint' process that reduced production time by over 50% and increased profitability on a per project basis by almost 40%. Fostered a highly communicative, collaborative team culture throughout the strategy and production process to produce and deliver the best possible outcome for each client. Oversaw production and delivery operations and provided consistent feedback to achieve both daily and long-term goals.

Worked as a key member of the Leadership team and Board of Directors to communicate production status, opportunities for improvement, present recommendations, and regularly report on the outcomes of recommended solutions.

Creative Director 04/2014 - 04/2021

High Level Marketing – West Bloomfield, MI

Led all client kick-off conversations to understand each client's business to identify their respective strengths and weaknesses, assess their market position relative to their competition, and clearly define all deliverables, as well as level-set all digital marketing, SEO, and SEM expectations. Presented creative concepts, SEO and SEM plans, as well as any additional recommendations in a strategic, compelling, and inspiring way in order to obtain client approval prior to production. Regularly contributed to the creative process by advocating for each clients' goals via original ideas and inspiration, and often collaborated with team members to create wireframes, designs, content (including primary value propositions and CTAs), as well as ensure effective integration with any other applications, CMS', ecommerce platforms, and ERP solutions.

Worked collaboratively with the SEO and SEM teams to define and implement the best strategy effectively support the performance goals for each client.

Monitored industry trends to keep creative solutions unique, fresh, and engaging. Established comprehensive procedures and quality standards for the entire production process. Fostered a highly communicative and collaborative team culture to ensure the best possible outcomes for every client of HLM.

Established procedures and quality standards for department. Experience working within Adobe CC, SEMrush, NLP tools, Teamwork, JIRA, and various CRMs. Owner / Creative Director 02/2011 - 04/2014

7 Elements Of Dezign – Sylvan Lake, MI

Founded and managed a successful digital marketing graphic design company with an emphasis on branding, digital marketing, and SEO to help a variety of small businesses achieve their marketing and growth goals. Consulted with customers to assess needs and propose optimal digital marketing and SEO solutions. Managed all day-to-day business operations, including accounting, finance, HR, marketing and public relations to effectively build a new business.

Managed key accounts, including developing sales presentations and promotion initiatives to increase brand awareness and drive product sales.

Applied performance data to evaluate and improve deliverables, target local businesses, and forecast sales. Director of Marketing and Admissions 01/2009 - 02/2011 Communicare Michigan – Royal Oak, MI

Devised marketing plans using digital strategies, print advertising, and word of mouth tactics. Managed annual marketing budget in excess of $1.5M. Organized and executed robust, creative experiential marketing events. Established trust and created meaningful relationships with referral sources to generate new client referrals. Built a MI-based branch of business by opening 2 fully staffed offices within 2 years to exceed the owner's growth goals by 300%.

Successfully penetrated a competitive market by admitting 16 new clients to increase the company's net revenue by

+$3M annually.

Strategic Business Consultant 05/2008 - 01/2009

J.A. Ditty & Associates – Troy, MI

Evaluated suppliers to maintain cost controls and improve operations. Established and maintained relationships with key stakeholders for growth opportunities and successful partnerships.

Developed new proposals, contracts and procedures to draw in more clients and streamline work operations. Utilizing proven business and innovative marketing philosophies, I successfully re-branded the entire company to attract new clients (and potential buyers) while streamlining all business practices to improve the company's overall profitability and value. Although a daunting goal to accomplish in a very short period of time, my direction and efforts resulted in the successful sale of the business in January 2009. Senior Account Manager 01/2007 - 05/2008

Vincent Publishing – Sarasota, FL

Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.

Provided extensive support in sales, technical and business areas to key accounts. Worked with customers to develop strategic business and account plans. Contributed to annual revenue goals by selling new services and developing new accounts. Sold new products and services and developed new accounts to maximize revenue potential. Co-Founder 07/2004 - 01/2007

Paradyme Motorsports – Roseville, MI

Created all marketing materials and campaigns to boost brand awareness and customer engagement. Established foundational processes for business operations. Networked with other distributors, wholesalers, retailers, and customers to increase sales opportunities. Identified business development challenges and customer concerns for proactive resolution. Conducted target market research to discover customer needs and analyze competitor trends. Conducted target market research to scope out industry competition and identify advantageous trends. Developed key operational initiatives to drive and maintain substantial business growth. Regional Sales Manager 08/2002 - 03/2004

Wheel Pros – Grand Prairie, TX

Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.

Developed and maintained positive relationships with clients in assigned sales territories. Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.

Generated detailed sales reports and forecasts to analyze performance and track progress. Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.

Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.

North American Marketing & Motorsports Manager 04/1998 - 08/2002 Enkei International – Fort Worth, TX

Developed and managed overarching marketing strategy for the entire marketing dept. incl: management of website design and development, ad campaign concepts, scheduling and placement, product design and placement, corporate sponsorships, event management, trade show management, and dealer product training. Created, developed and managed a very strict corporate image, marketing, and advertising, as well as drafted and wrote all external communications targeting the end users to increase brand awareness and drive sales. Overhauled and revolutionized the company website to increase consumer traffic from 500,000 hits per 10 days to 5,000,000 per 10 days.

Won several digital marketing awards for successful implementation of Flash technology and overall user experience.

Designed and engineered several of Enkei's most successful selling wheel styles based on analyzing market trends, fitment forecasting, and current pricing strategies. Assisted in directing a National sales team of 6 employees, all contributing toward an overall sales volume of over

$5 million per year.

Accomplished multiple tasks within established timeframes. Skills

Brand Development

B2B and B2C SaaS Marketing

Marketing Strategy

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Digital Marketing

Email Marketing

Social Media Marketing

Marketing Analytics

Quality Assurance

Client Relationship Management

Team Leadership

Technical Skills

HubSpot, Salesforce, SalesIntel, ChatGPT, Google Analytics, Google Search Console, Google Adwords, SEMrush, Ahrefs, Wordpress, JIRA, Microsoft Office, Wrike, Adobe CC Education

Bachelor of Arts: Sociology And Marketing

Western Michigan University - Kalamazoo, MI

Bachelor of Arts: Graphic Design

The Art Institute of Pittsburgh - Pittsburgh, PA

IT Management

Lawrence Technological University - Southfield, MI Automotive Design

College For Creative Studies - Detroit, MI

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