Business Development Customer

VINCENT G. LYONS

OBJECTIVE: To build (my employer’s) revenue and profit though personnel and customer development, utilizing over twenty-five years’ sales, marketing and financial experience

EXECUTIVE PROFILE

Business builder providing fiscal / strategic / operational execution in leading sales organizations

NOTED ACHIEVEMENTS

Grew the Gatorade business in the Southern Region form $118.0M to $160.0M

Led customer development with Kroger, Bi Lo and The Pantry to record levels

Selected to develop the national convenience store coverage and merchandising plan

Developed individuals into business managers, promoting many people into higher positions

Built customer relationships with Sodexo, resulting in $2.7M in new vending business

Developed a pro forma process for major bids resulting in a 15 year contract w/Cobb County

Was promoted thru five levels of sales management in eight years w/Quaker Oats

RECOGNIZED PROFICIENCIES

- Described by employers as a leader, results oriented and successful developing personnel

- Vision to devise new strategies that increases revenue and profits

- Directed team to find new opportunities with customers resulting in increased business

- Strong financial skills with ownership of the P&L, budget mgt. and expense reduction

- Strong business analytics w/computer expertise in Excel, Word, Nielsen, PowerPoint

KEY STRENGTHS

Strategy Development for Revenue & Profit Growth w New Business Launches

Business Development & Marketing Leadership w Product & Pricing Management

Business Channel Development and Management w Achieving Sales Quotas

HR Development, Team Building, Management, Training & Motivation

TOTAL FOODS 2022-

Director of Business Development

Leading project management to deliver improved bottom line results.

FERRARA CANDY COMPANY 2016-2022

Responsible for customer and strategic development of the vending and foodservice channels. This includes identifying white space and work with our broker to build programs that deliver profitable business results.

Added elements to our micro-market program that resulted in additional signed agreements.

From 7/1/16-6/30/21 we gained distribution in 12,100 MM’s starting from a base of zero.

Developed quarterly booking programs resulting in higher monthly volumes & new distribution.

Grew net sales form $1.0M in 2017 to $38.0M in 2021.

ARAMARK CORPORATION 2013-2015

Led a team of seven sales consultants, four business development mgrs. and two full time interns to sell new micro-markets, vending and coffee service.

Helped launch MM’s in the Atlanta market. Our team sold in 18 new MM’s in six months.

Assisted Kevin Grant – the top sales performer in the Eastern US to sell in over $650,000 of new business in one year.

VENDING ENTERPRISES 2011-2013

Responsible for developing all aspects of the Micro Market segment including Margin Management, Merchandising, Strategy Development and Sales.

Realigned SKU’s for margin improvement.

Developed plan-o-grams using Category Management.

Led sales, design, installation and service execution efforts.

PEACHTREE VENDING COMPANY, Atlanta, GA, President 1996-2010

Responsible for all aspects of the company, including P & L, Human Resource and Development (45 employees), Customer Development, Purchasing and Asset Management.

Secured Cobb County Government bid. The contract was renewed in 2000 and 2005.

Built a strategic relationship with Sodexo. Our vending expertise grew this business to $2.7 mm of Peachtree Vending’s volume while cutting costs for Sodexo.

Built sales from $4.2mm to $9.3mm in annual revenues in five years.

THE QUAKER OATS CO., Chicago, IL, 1983-1995

Director of Sales, Southern Region 1990-1995

Responsible for 13 sales managers, 11 large food brokers and sales to over 390 customers. Had full responsibility for sales development and local marketing. Customers included large grocery retailers and wholesalers, beverage distributors, convenience store chains, vend operators, candy and tobacco jobbers, bottlers, frozen food and food service distributors.

Instrumental in profitably developing Gatorade from $118MM in 1990 to a $160MM in 1995. This was accomplished through strategically driven customer specific programs, implementing a regional marketing plan and generating multi-functional support.

Developed a c-store coverage plan to call on 14,000 stores insuring strong retail conditions. Facings and SKU’s increased in 1994 in the face of major competitive introductions.

Successfully introduced new items, including seven new flavors and two new sizes of

Gatorade, resulting in over 1,000 pts of new distribution in 100% of the ACV in the SE. Introduced Quaker Oven Stuffs and Van Camp’s Premium Baked Beans product lines.

Responsible for executing merchandising programs that achieved record setting display levels on Gatorade two years in a row. The season average for 1994 was 70% ACV displaying.

Developed human resource plans for a wide range of individuals with various degrees of

experience and skill to insure their personal growth.

Director, Trade Marketing (Category Management) 1989-1990

Responsible for developing the trade marketing plans of Gatorade, Van Camp’s, Aunt Jemima and Celeste Frozen Foods for the US.

Directed four category managers and an analyst to analyze baseline and promotional

spending and lift, working closely with the regions to build objectives and strategies.

Launched the convenience store retail coverage plan that developed into a key element of

Gatorade’s success in the channel representing 45% of total volume. The initiative has increased facings, distribution, merchandising and retail inventories in over 50M stores.

Brand Manager, Celeste 1988-1989

Responsible for developing and executing the marketing plans for this $55MM brand. Accountable for leading the Operations, Marketing and Research and Development teams to achieve the consumer and financial objectives.

Zone Manager – San Francisco, CA 1986-1988

Responsible for the sales and merchandising of Aunt Jemima and Celeste Frozen Foods and Gatorade and Van Camp’s products. Total Volume was $117MM.

Area Development Manager – Baltimore, MD 1985-1986

EDUCATION: Robert Morris University, Bachelor of Arts Degree, Accounting

PERSONAL: Enjoy time with my family, golf, tennis, and fly fishing.

1885 Walking Horse Trail Cumming, GA 30041 770-***-**** : e-mail: *******@*****.***

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