Digital Marketing Project Management

ALLISON C. BURNELL

703-***-**** **************@*****.***

PROFESSIONAL SUMMARY

Marketing professional with extensive experience in diverse industries. Successful in planning, driving, and executing innovative programs for clients ranging from startups to multi-billion dollar companies with international holdings. A proven performer with superior project management skills, able to effectively multi-task and manage projects to deadline, to budget, to RESULTS. EXPERIENCE

Marketing Consultant/Marketing Contractor (Remote) 1/2009 – Present Worked via Upwork.com, through agencies, and self-sourced projects. Contracts & projects have included:

• Currently serving as Marketing Manager of a financial services/retirement planning firm serving federal employees.

• Served as Content Manager for a successful digital marketing/SEO agency in Tampa, FL.

• Served as Program Manager, Adobe Document Cloud B2B Go to Market Team.

• Performed print production management for a well-known IT and management training firm.

• Served as Virtual Project Assistant to a London, UK-based digital marketing agency.

• Performed marketing project management for a Washington, DC-based visual information design agency.

• Performed website rewrite and digital content creation for multiple practices within a large local health system.

• Served as Marketing Concierge for a Toronto, CA-based branding/marketing firm. Account Executive - Remote 3/2018 – 10/2018

First Page Sage, LLC, San Francisco, CA

Served as the face and voice of a successful SEO/thought leadership digital marketing agency. Served as liaison to multiple assigned clients, helping them to understand campaigns, gather insights, answer concerns, and demonstrate campaign progress.

• Ensured clients’ FPS campaigns increased leads, conversions, and revenue.

• Proved the value of SEO thought leadership content, utilizing data and analytical skills.

• Monitored and reported on client’s SEO and overall site health, made recommendations, and coordinated needed updates with the FPS tech department.

• Completed monthly and quarterly campaign reports utilizing Google Analytics, Google Search Console, Webmaster Tools, Ahrefs, and Megalytic.

• Assisted with onboarding of new clients, including client research, requirements gathering, keyword/MPT/content strategy, development of editorial calendar, client topic approval, and alignment of internal and external teams.

• Coordinated with editors and writers to produce content based on approved keyword and content strategy.

• Coordinated content between content team and clients. Coordinated with client reviewers/compliance to meet deadlines.

• Organized and lead internal weekly content team meetings and external meetings with clients.

• Organized daily, weekly, and monthly tasks with internal teams in TaskWorld. Marketing Coordinator/Community Resource Coordinator 6/2016 – 3/2018 National Youth Advocate Program, Fairmont, WV

Utilized traditional and contemporary marketing methods to successfully improve the name recognition of a non-profit agency. Marketing Associate 10/2007 – 11/2008

NEMEA Security Services, LLC, Dulles, VA

Initiated and managed branding, product positioning, and promotional efforts for an emerging/start-up Saas firm developing solutions for the management of enterprise-wide governance, risk, and compliance initiatives.

• Managed traditional print campaigns, website rewrite/redesign, analytics, and SEO initiatives.

• Wrote, edited and provided creative direction for the website, corporate collateral, video, and market-facing sales tools.

• Researched and recommended tradeshow and event opportunities, and performed extensive event management. EXPERIENCE (continued)

Marketing Specialist 6/2001 – 1/2004

HealthScribe, Inc. (acquired by Avicis), Sterling, VA Led promotion of HealthScribe’s health information management applications, supporting the Chief Marketing Officer, Director of Business Development, and geographically dispersed sales staff.

• Coordinated a high-profile product launch, including the development of sales/marketing collateral, PR strategy, and events.

• Researched, recommended, and managed advertising/listings in appropriate trade press and buyers’ guides.

• Developed compelling marketing copy for sales collateral and provided creative direction for print materials.

• Coordinated corporate logo redesign and developed corporate graphic standards.

• Managed the update, redesign, printing, and distribution of corporate marketing materials. Marketing/Communications Production Coordinator 12/99 – 10/2000 Teleglobe Business Solutions (acquired by Bell Canada), Chantilly, VA

• Coordinated corporate communications and distribution of sales/marketing collateral to 50+ national sales offices.

• Managed print and direct mail projects, sourced vendors, managed 3rd party vendor relationships, and bid/award process.

• Managed production of signage, posters, premiums, tradeshow items, and materials in support of new product launches. America Online, Inc./AOL, Dulles, VA 2/1994 – 11/1996 Alternative Media Specialist (05/1996 – 11/1996)

• Managed 4C printing, production, packaging, QC, assembly, and letter shop services for member acquisition mailings.

• Developed vendor relationships, negotiated prices, managed bid/award process, and wrote job specs and POs for media, design services, photography, printing, and letter shop services.

• Calculated project bid sheets for management approval and performed cost reconciliations.

• Coordinated schedules and logistics of multiple related project components in simultaneous production.

• Performed press checks and onsite inspections of print and manufacturing vendors to ensure strict QC. Partner Marketing Specialist (07/1995 – 05/1996)

• Performed all of the above duties in support of affinity marketing partners and coordinated schedules of cobranded AOL/partner marketing materials and merchandise.

• Developed the AOL Partner Production Manual documenting AOL’s strict vendor certification process, purchasing procedures, artwork specs, guidelines for appropriate logo usage, and corporate graphic standards. Distribution Project Coordinator (02/1994 – 07/1995)

• Coordinated direct mail promotions and managed inventory of all AOL printed components, media, premium items, apparel, and other merchandise for the “AOL Online Store”.

Please see my online portfolio at: http://allisonburnell.wix.com/abportfolio EDUCATION/OTHER

• Strayer University: Marketing

• CISSP Training

• Proficient in full MSOffice Suite, GSuite

• Project Management Tools: Asana, TaskWorld, BaseCamp, Monday

• Communication Tools: Zoom, GoToMeeting, Google Meet, Slack, Teams

• Collaboration & File Management Tools: Google Drive, Drop Box, OneDrive

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