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Sales Manager Executive

Denver, CO
January 29, 2024

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TECHNICAL SALES MANAGER **** S Harlan St. Lakewood, CO 80232



Accomplished Senior Sales Executive with a robust background in lasers, optics, and automation.

Expertise in B2B sales, strategic planning, sales operations, and team leadership. Proven track record of exceeding goals in diverse industries including military, government, aerospace, electronics, automotive, and manufacturing. Adept at multitasking, with exceptional communication skills and a drive for continuous personal and professional growth.


In-depth technical knowledge in lasers, optics, and automation

Strategic sales planning and execution

Cross-functional team leadership

Persuasive presentations and negotiations

Channel sales growth and development

Financial acumen with budgeting and P&L management

Proficiency in various CRM platforms

Project and contract management

Marketing and problem-solving expertise

Accurate sales forecasting


Olympus Controls, San Diego, CA 2/2022 – 3/2023

Sales Engineer

Spearheaded sales of automation solutions including Robotics, Mechatronics, Vision, Laser Markers,

and safety components across San Diego County and Baja Mexico.

Collaborated with customers to develop tailored automation plans, enhancing ROI and company


Cultivated OEM partnerships, integrating products into client offerings.

Trained in PSS sales system.

Departed due to a shift in company culture.

IPG PHOTONICS / GENESIS SYSTEMS, Davenport, IA 6/2021 – 9/2021

Sales Account Manager

Recruited to sell robotic laser welding and ablation systems to heavy manufacturing industries.

Solved tough process issues with automated laser welding and cleaning systems by developing strong working relationships with engineering and administrators.

Received thorough training in laser welding and process automation.

Company acquisition resulted in reduction in sales force.

GRAVOTECH, Duluth, GA 2/2020 – 5/2020

Regional Sales Manager

Hired to sell laser and dot peen marking systems to a wide range of industries in the western US (CA, WA, OR, AZ, ID, CO, WY &MT). Furloughed due to COVID.

Planned for and strategized the management and growth of channel sales throughout region up to implementation.

Identified new key accounts to contact for users of the dot peen and laser technology. Developed new industries for permanent marking applications.

Let go due to Covid

RAINBOW RESEARCH OPTICS, Centennial, CO 8/2017 – 1/2020

Sales Engineer

Drove sales of custom optics for military, educational, and commercial applications.

Partnered with engineers and procurement to deliver complex custom optics solutions.

Expanded customer base and strengthened existing relationships through strategic account


Transitioned to Gravotech for career advancement.

KEVRON, INC., Erie, CO 1/2005 – 9/2017


As President of the company, I drove the manufacture of pulsed fiber laser marking systems for government, medical, aerospace, and metalworking industries.

Collaborated with business partners to develop a business plan, secure capital, and establish a consortium of electrical, mechanical, and computer engineers for product development.

Established vendor and fabrication specialist network resulting in successful laser marking product creation.

Recruited and provided professional development for new company employees.

Planned and directed staffing, training, and performance evaluations.

Developed sales channels, lead generation programs and coordinated all level of sales.

Directed and coordinated the organization's financial and budget activities which funded operations, maximized investments, and increased efficiency.

Conferred with board members, organization officials, and staff to discuss funding and marketing issues.

Determined price schedules for retail, government, and channel sales meeting specific pricing and discount programs.

Created sustainable relationships with customers ensuring satisfaction and facilitating repeat business.

High capital sales with a long sales cycle and interaction with internal and external management to ensure the proposed equipment meets customer requirements.

Complex sales strategy to ensure the system meets technical and financial customer requirements.

RMI Laser Lafayette, CO 5/2001 – 10/2004

Territory Sales Manager

Excelled in sales of DPSS laser systems and precision laser marking systems in the Western region.

Delivered technical presentations and product demonstrations, fostering customer satisfaction and

repeat business.

Developed sales channels and conducted market research to drive sales growth.

Mikron Denver Aurora, CO 1/1998 – 10/2000

Marketing Manager

Led marketing initiatives for a global supplier of high-volume, high-precision automation solutions.

Coordinated marketing strategies, campaigns, and trade show participation to promote products and


CEI Automation Aurora, CO 4/1995 – 1/1998 Sales Manager

Sold high-speed automation equipment, engaging in consultative sales with engineers and executives.

Automation Engineering Longmont, CO 6/1990– 12/1995

Sales Manager

Sold custom automation solutions for a wide variety of applications for manufacturing.

Developed new customers through cold calling and various lead generating.

Grew company from $500k to aver $3m


Bachelor of Science, Physics, Minor: Computer Science, University of Southern Colorado, Pueblo CO

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