DANIEL R. SATO

** ******* *******, ********, **

973-***-**** ad25yo@r.postjobfree.com

www.linkedin.com/in/dansato

Sales & Marketing Professional

Marketing / Project and Product Management / Digital eCommerce / Business Development /

Sales Planning & Operations / Supply Chain Management / Business Analysis / Compensation

Successful experience in the digital and brick and mortar B2B and B2C space, working on strategic end-to-end initiatives at the corporate and divisional levels. In depth understanding working in a matrix organization and working on cross-organizational projects leading and influencing key stakeholders using such tools as gap analysis, KPIs, roadmaps, and marketing processes to achieve corporate objectives. Excellent communication and interpersonal skills. Clear focus on the customer-centric value proposition while delivering projects on budget, on time, while benchmarking against the industry. Strong analytical skills using multiple data sources, evaluating relationships, and determining appropriate action plans. Utilization of tactical marketing strategies that are solution-based while keeping an eye on ROI, top line revenue growth, and customer satisfaction. Manage projects using Agile SDLC methodology while keeping scope, timing, and budget in mind.

Skills: Strategy, Cross-Functional Teamwork, Marketing, Product Development, Management, Competitive Analysis, Product Marketing, Forecasting, Business Planning, New Business Development, Sales, Sales Operations, Product Management, Account Management, Strategic Partnerships, User Experience, Channel Partners, Business Development, Project Management, Retail, Multi-channel Marketing, E-Commerce, Product Launch, Advertising, SEO, Brand Management, CRM, Sales Planning, Logistics, Contract Negotiation, Trade Shows, Direct Sales, Market Research, Start-up, Budgets, International Business, Market Analysis, Process Improvement, Business Analysis, Consumer Electronics, Wireless, Financial Services, Incentive Compensation Programs, Implementation, Relationships, and MAP Policies.

Professional Accomplishments

Marketing/Business Development initiatives

Generated 14% year over year sales growth employing $1.8 million of local area marketing funds to develop and enhance sales of local, key, and independent retailers.

Increased sales by $3.5 million by developing and implementing a Giving-Back program with environmental non-profit organizations.

Improved customer acquisition and order value by 11% by implementing additional payment options.

Enterprise initiatives

Increased efficiencies 11% by successfully implementing SAP enterprise-wide software and consolidating several 3rd party applications into a single enterprise system.

Created and standardized compensation programs for the sales team on a national basis, affecting over 170 employees; resulted in 12% improved efficiency and accuracy.

Strategic planning and execution

Reduced information breaches by 10% by implementing Information Security Management on an enterprise level.

Improved forecasting accuracy by 11% by designing a sales flash report system to guide management on sales.

Problem solving and analysis

Reduced inventories by 8% and increased sales by 10% by conceptualizing and executing purchasing programs to meet management goals and objectives.

Enhanced and standardized compensation programs for the sales team by realigning the fixed vs. variable payout ratio by 14% to more accurately reflect industry benchmarks.

Professional Experience

Weichert Realtors Headquarters ( Nationwide leader in real estate )

Project Manager / Sales ( Mountain Lakes, Morris Plains, NJ ) 2010 - present

Developed and implemented project plans for customers with minimal scope creep and with follow-up lessons learned recaps.

Gathered requirements, and created end-to-end marketing plans resulting in successful conversion of 80%.

Created and implemented successful on-line and physical materials for audiences of 3,000 plus.

Developed and communicated processes that resulted in being in the top 20% revenue generators companywide.

Samsung, through Aditi Consulting ( Global electronics company )

Channel Sales Operations Manager ( Ridgefield Park, NJ ) 2019 – present

Lead coordinated efforts among Sales, Marketing, Product, Business Planning, Supply Chain, Training and Finance to drive operational needs of the business while being focused on driving channel support, revenue and partnership management.

Work closely with direct leadership, various cross-functional teams, key internal stakeholders and external partners to develop, implement and manage channel operational strategies/processes which assist in driving sales programs/promotions while ensuring seamless execution.

Identify, define, plan, communicate and implement operational sales processes/strategies within Sales Team channel with the ability to scale amongst the partners.

Develop operational strategies and demonstrate problem-solving abilities to address channel issues or concerns, and assist with coordinating marketing efforts to drive targets including promotions, incentives and consumer engagement.

Partner with Marketing, Sales, Product Management and Training to ensure coordinated and integrated communication of program positioning and selling strategies are executed successfully within the channel.

Analyze forecasts and results, project and track ROI and incremental return. Perform post-mortem analysis to uncover best practices and learnings.

Konica Minolta Business Solutions, through Recruit Prof Services ( Global B2B Printing Solutions. )

Product Marketing Manager ( Ramsey, NJ ) 2018 – 2018

Established inter-departmental, and 3rd party processes with the goal to improve sales and profits.

Evaluated and consolidated product launch processes from various product groups to create a master template for all products groups to utilize. Identified, categorized, and prioritized over 300 work breakdown items and developed timeline expectations for each departmental group.

Developed pricing structure to assure that all SKU maintained a minimum margin to cover overhead and SG&A

( Selling, General, and Administrative Expenses ) expenses.

Extensive work with national 3rd party vendors with processes to improve efficiencies by 20% and accuracies by 15% for 4,000 plus SKUs.

Communicated via Webinars to both direct and dealer sales teams to enhance the communication and relationships to improve sales.

Worked cross-functionally with Product Management, SCM, Learning Group, Tax, etc. to achieve overall Product Group goals and objects.

Philips Electronics North America Corporation, through APN Software Services. ( Global B2B & B2C Electronics Co. )

Project & Product Marketing Manager ( Somerset, NJ ) 2016 – 2017

Identified key opportunities for new initiatives, generated sales forecasts, and make appropriate recommendations.

Developed metrics and strategies to test and enhance performance.

Conducted marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.

Monitored competitive product introductions & strategy and coordinate competitive product comparisons & analyses.

Provided product technical information (including key value propositions) and warnings for product literature, packaging & MARCOM materials including e-catalog.

Supported technology road mapping

Monitored product supply issues & make recommendations for improving: capacities, shortfalls, excess inventory.

Developed and mapped processes and developed/ lead improvement plans in coordination with marketing team/packaging and operations

Panasonic Systems Network of America, through Rose International, Inc. ( Global B2B electronics company )

Marketing Specialist ( Newark, NJ ) 2015 – 2016

Highly central role in product-management operations and product-lifecycle administration.

Coordinated with factory business team, SCM team, business operations team, finance, and marketing group to administer product lifecycle from launch through end-of-life including factory built products, third party products, software, and professional services.

Managed financial analysis and set pricing and margins for factory product, BOM (bill of material), SKU’s and third-party product in accordance with department margin guidelines; communicated pricing to SCM for model set-up in SAP/SLX.

Drove new product introduction activities and coordinated with related headquarters teams to meet date driven launches. Maintained current product launch and model end-of life schedule.

AXA Equitable ( Multi-national leader in financial protection )

Project Manager, Association Business Group ( Secaucus, NJ ) 2014 – 2014

Project managed end-to-end new product and process launch for Simplified Issue Term Insurance per plan.

Worked with external vendors and internal groups to provide funnel analytics to identity and take action on key initiatives resulting in leads increasing by 7%, and created playbook for 2015 and beyond.

Created and delivered digital and hard copy marketing materials to increase market awareness and sales conversion.

Verizon Wireless, through TeamPersona ( Global communication provider )

Project Manager Consultant / eCommerce ( Basking Ridge, NJ ) 2012 – 2013

Improved content, design, usability, and overall rating of the site by 8%, 17%, 14% and 16% year over year respectively.

Analyzed data to generate strategic opportunities for sales growth by focusing on high growth, value-add categories. Average revenue per device increased 12%, year over year.

Managed site improvement to reduce friction in the upper-funnel using feedback from OpinionLabs.

Established operational processes to enhance the user experience by curating the site with effective imagery and content, and improved compatibility results.

Panasonic Systems Network of America, through Atlas Consulting ( Global B2B electronics company )

Marketing Consultant ( Secaucus, NJ ) 2011 – 2012

Developed marketing & positioning strategy to meet group goals utilizing third party marketing firms.

Instituted improved on-boarding processes for new resellers by introducing products (High Definition Video Conferencing) via multi-point demonstrations.

Liaisoned with marketing group on case studies, website enhancements, and other collateral.

Interfaced and developed working relationships with internal groups and 3rd parties regarding “cloud services”.

Morpholytics, LLC ( Economic Development Center Incubator Program housed at NJIT )

Sr. Product Development and Social Marketing Consultant ( Newark, NJ ) 2009 – 2011

Developed project plan using on-line collaborative tools and created marketing collateral for the launch of social media analytics software program.

Utilized web based data to create product feature charts and pricing analysis which resulted in a 14% price advantage over the competition.

Prepared, presented, and negotiated with prospects to gain greater visibility in the industry.

Panasonic Consumer Electronics Co. ( Global B2C electronics company ) 1994-2009

eCommerce Business Development Manager ( Secaucus, NJ ) (2007 – 2009)

Created opportunities for enhanced website experience and sales volume through better process flow, increased payment methodologies, and collaboration with channel partners using Channel Intelligence, Krillion, Commerce Hub, and Shopatron resulting in an 8% increase in traffic to channel partners.

Partnered with IBM to increase customer satisfaction by 8% by enhancing the user web experience. This implementation included applications by Websphere, and pricing and availability data feeds from SAP and APO. Enhanced service due to SLAs restructuring using the SDLC methodology.

Initiated and implemented contract negotiations with vendors such as GE Capital and advertising agencies to assure compliance with business requirements and cost parameters resulting in a 10% increased conversion rate.

Achieved $1.5 million in incremental business by working with 3rd party vendors supplying such items as frames for plasma displays, financing for consumers, and installation packages.

Negotiated and implemented the Giving-Back program with non-profit organizations such as the Nature Conservancy, World Resource Institute, and the National Recycling Coalition, where Panasonic donated 5% of the proceeds to environmental friendly organizations. Attachment rate was 80%.

Business Management Manager (2003 – 2007)

Enhanced compensation and incentives program for over 170 employees with an annual payout of $10 million, resulting in improved expense management by 12%. The project included core-metrics evaluation, managing vendor relationships, and guiding final application design for ease of use.

Successfully implemented SOX compliancy by identifying conflicting departmental roles and transactions, determining the mitigating work-flow, and implementing the Virsa application. This required working with various departments to develop cross-functional roles & responsibilities that met the needs of the end users & auditors.

Initiated data collection and formatting methodologies across all product areas to produce a standardized event database on an enterprise level, which improved forecasting accuracy by 16%.

Implemented the company wide implementation of Information Security Management and achieved Level 4 compliance by working with numerous internal groups from executive management to sales team.

Sales Administration Manager (2000 – 2003)

Managed team members with a $4 billion sales volume. This involved coordinating activities with the product departments on sales programs, funding policies, MAP pricing, model specific sales promotions, consumer promotions, and minimum advertising price. Compliance to policies increased efficiencies by 8%.

Successfully implemented SAP for pricing and promotion in the Sales & Marketing area.

Worked with the regional sales companies to develop digital related promotions with a national advertisement feel, while catering to local needs. Promotional budget of $1 million generated a $12 million sales lift.

Developed and implemented the sales force compensation program that decreased administrative costs by 15%.

Managed consulting groups such as the Hay Group regarding compensation analysis projects that resulted in more accurately reflecting industry benchmarks by 14%.

Education: University of Southern California: BS in Business Administration / Marketing

William Patterson University: Microsoft Project Management and Visio:

License: New Jersey Real Estate license. #1005190

NJ Health and Life Insurance license: #1656912

Awards: President’s Club: Panasonic

Director’s Award: Weichert

Software: Microsoft Office (Excel, Word, PowerPoint), Microsoft Project, Microsoft Visio, SAP 6.0, SAP Reporting (Business Intelligence 7.0), OpinonLabs, Adobe Site Catalyst, Foresee, TeaLeaf, Monetate, ATG/Endeca, Websphere, SalesNet, SalesLogic, Gryphon, Channel Intelligence, Krillion, Commerce Hub, Shopatron, SalesLogic, SLX, Monday.com, and Share Point.

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