Resume

Social Media Creative Director

Location:

Rancho Palos Verdes, CA

Salary:

80K

Posted:

January 27, 2024

Contact this candidate

Resume:

CAREER HIGHLIGHTS

• Positive and inclusive leader with over 15 years of experience for multiple brands including Red Bull, Disney and Pelican

• Part of strategic team to drive revenue from 200M to 500M, through support of marketing materials for Pelican Products www.pelican.com

• Launched packaging for consumer phone and tablet cases with first year sales of +$20M

• Managed and led a design team

• Resourceful at working to meet tight budgets for photo and video shoots with creative solutions

• Extensive experience generating solutions that align with marketing strategies

• Strategic communicator with the ability to prioritize and meet deadlines

• Outstanding record of delivering innovative concepts within budget

• Exceptional interpersonal skills with the ability to excel in team-oriented environments

• Talented at building, strengthening, and maintaining relationships with cross-functional teams, stakeholders and leaders

• Established cohesive messaging and branding for marketing assets to improve product line perception and brand recognition across commercial channel

• Championed on-line management software (Trello) to manage design team and projects through the peak of the pandemic for remote work environment PROFESSIONAL EXPERIENCE

Creative Director Gertmenian Wholesale Rugs, Los Angeles

• Conceptualize and develop creative ideas for marketing campaigns, branding, and packaging

• Oversee a team of creatives to assure that photography and packaging design stays aligned with brand guidelines

• Work with executive team to understand their needs and develop creative solutions that meet business and creative goals

• Mentor team members to foster professional growth

• Implemented project management software and processes to make work flow more efficient and minimize errors

Senior Designer Front Runner, Agoura Hills

• Execute social media campaigns that achieve specific goals, such as increasing brand awareness, or drive sales

• Collaborate with marketing and design teams to ensure that social media campaigns are aligned with brand voice and business goals

• Designed campaigns which included multiple touch points. From booth design, social media ads, and other marketing material to direct customers to sales events and drive sales

HANK CHACON

CREATIVE DIRECTOR PAGE 1

EDUCATION

Academy of Art University:

BFA, Graphic Design 2000

SKILLS

Creative Direction

Branding & Identity

Brand Guidelines

Digital Media

Exhibit Design

Logo Design

Packaging

Photography

Studio lighting

Photo/Video Production

Photo Studio Equipment

Photo Retouching

Print Collateral

Print Production

Copy Writing

Management

Typography

Concept Development

Brand Development

Trade show design

Social Media Campaigns

SOFTWARE

Illustrator

InDesign

Photoshop

Word

PowerPoint

Dot Digital (Mailchimp equivalent)

Figma

310-***-****

ad25r0@r.postjobfree.com

hccreativedesign.com

www.linkedin.com/in/hank-chacon-bb803940/

Creative Media Manager Pelican Products, Torrance

• In collaboration with design team, created projects from concept to completion which include: Product launches for digital and print campaigns, collateral, packaging design, trade show design, merchandising, point of purchase, advertising, special event graphics, video and motion graphics

• Led creative aspects for B to B commercial and government division regionally and globally, and work on various creative projects for the consumer (retail) division

• Art directed and manage in-house design team, external freelancers, 3-D artist, photographers, videographers and external agencies to meet project deadlines and budget

• Art directed and collaborated with UI/UX designers

• Established brand guidelines and develop internal procedures to improve efficiency

• Collaborated with cross-functional teams and stakeholders to ensure communication on projects are on schedule

• Responsible for copy writing on most government and commercial product launches Bio

Empathy, compassion and vulnerability, I believe are not just airy-fairy words, but are the key ingredients to building a creative work culture of trust. And with trust mixed with collaboration, smarts and a little elbow grease, can true and sincere original creativity be born.

I have over 20 years of working on traditional and digital projects for global brands like Disney, RedBull and Pelican, including 5 years of managing, plus art directing design teams, photographers and outside agencies, resulting in having the proven experience to meet design challenges across a variety of projects and multiple industries.

With the experience gained and promotions earned, none of this would be possible without the foundation of trust and support from the brilliant leaders and team members I have had and continue to be surrounded by. So, with trust, let’s roll up our sleeves and break out the pixie dust, because the canvas is empty and ready to be filled with creative awesomeness. HANK CHACON

CREATIVE DIRECTOR PAGE 2