RONNI REIDER ASSOCIATE CREATIVE DIRECTOR

ad25jc@r.postjobfree.com // 516-***-****

Award-winning art director with experience in social, integrated & digital marketing, CRM, visual merchandising, and all forms of “traditional” advertising.

Highly conceptual, pragmatic thinker, skilled multi-tasker, collaborative, relationship builder, brand steward, mentor of creative teams, proven leader. Impeccable design and executional ability, with an uncompromising level of attention to detail. 2014-2016, O2KL ADVERTISING // FREELANCE ASSOCIATE CREATIVE DIRECTOR Skills:

Art Direction, Creative Direction, Branding, Creative Strategy, Concept Development, Graphic Design, Typography, Collateral Design, Integrated Marketing, Digital Marketing, CRM, Interactive Advertising, Adobe Creative Suite. Category: Healthcare, Financial, TeleComm. Clients: Guardian, Great-West Financial, TIAA-CREF, MetLife, KLX Aerospace, AARP, NSLIJ Care Connect, Empire Blue Cross/Blue Shield, Anthem, Healthfirst, Time Warner Cable and ESPN. https://ronnireider.carbonmade.com/

Access Code: 2525

2020-PRESENT O2KL ADVERTISING // ASSOCIATE CREATIVE DIRECTOR Skills:

Art Direction, Creative Direction, Branding, Creative Strategy, Concept Development, Graphic Design, Typography, Photo/TV shoots, Logo Design, Integrated Marketing, Digital Marketing, CRM, Interactive Advertising, Adobe Creative Suite. Category: Healthcare, Education, Entertainment & Financial.

Clients: Guardian, AARP, Empire Blue Cross/Blue Shield, Healthfirst, Anthem, Carelon Behavorial Health, Equitable Financial Services, UBS, College Board, Mutual of America, MHz Choice, ESPN. 2016-2020 FAIRWAY MARKET // EXECUTIVE CREATIVE DIRECTOR Skills:

Creative Direction, Art Direction, Graphic Design, Photoshoots, Branding, Advertising, Creative Strategy, Integrated Marketing, Digital Marketing, Interactive Advertising, Concept Development, Adobe Creative Suite. Creative Director for the $3.5M Fairway Market rebrand “The Place To Go Fooding.” Brand campaign assets included:

• Concepting and brand strategy for in-store signage to outdoor/transit

• Emails, radio spots, in-store promotional videos

• Social, quarterly themed in-store customer promotions, weekly flyers

• Website creation and refresh

• Concept and photography for monthly “Fooding” magazine

• Organized first-ever off-site Food Festival in Javits Center Lead visual designer for the redesign of The 74th Street Cafe, and conception of Sur La Route Cafe, The Cooking Place (Fairway Cooking School) and new concept Benihana and Haru Sushi grab n’ go cafes in Manhattan. Managed an in-house Corporate Marketing team of 13 as well as 12 store-level Graphics personnel. Responsible for sourcing outside printers, purchasing and procurement, photographers and retouchers. Sole designer and visual merchandizer for all in-store signage and lead strategist responsible for assessing new merchandising opportunities in 15 stores across 3 states. 2013-2014 RAPP // V.P., DIRECTOR OF CREATIVE SERVICES Skills:

Creative Recruitment, Talent Acquisition, Relationship Building, Onboarding and Mentoring of New Hires. Resourcing/managing the workload for the entire creative department. Responsibilities included: strategic creative direction and oversight for internal and external teams, resource allocation, freelancer recruitment, and staff hiring all at levels and categories.* Collaborated with Executive Creative Director, Head of Design and Project Managers to guarantee a robust, flexible and efficient process. *Increased productivity and generated cost savings of 15% by reducing freelance need and staff redundancy. RONNI REIDER ASSOCIATE CREATIVE DIRECTOR

ad25jc@r.postjobfree.com // 516-***-****

1997-2010 MRM WORLDWIDE // VP, ASSOCIATE CREATIVE DIRECTOR Skills:

Art Direction, Creative Direction, Branding, Photoshoots, Creative Strategy, Concept Development, Direct Response, Graphic Design, Integrated Marketing, CRM. Category: Healthcare, Credit Card, Hospitality, TeleComm, Automotive, Banking, Industrial Oils & Lubricants. Brand campaigns and identity programs for ExxonMobil, Hallmark, The Home Depot, Verizon, Marriott, Sprint, McCann Erickson Worldwide, Buick, General Motors, Ortho-McNeil Labs, and Chase Universal. Highlights: In 2.5 years, increased ExxonMobil revenue from $500,000 to $3.5M. Plus, increased response for the Hallmark Gold Crown Program by 13%, which translated to an additional $1M in agency revenue. https://ronnireider.carbonmade.com/

Access Code: 2525

2010-2013 RAPP // V.P., GROUP CREATIVE DIRECTOR

Skills:

Art Direction, Creative Direction, Direct Response & Brand TV, Creative Strategy, Direct Response, Concept Development, Print, Graphic Design, Typography, Photoshoots, Collateral Design, Integrated Marketing, Digital, CRM. Category: Healthcare & Telecom. Managed 5 creative teams across Humana and Time Warner Cable accounts. Approved creative briefs, directed all stages of concept, design and development to pre-press mechanicals and on-site press checks. Supervised and staffed new business pitches and all in-house branding initiatives.

AWARDS

2020, 2021, 2022, 2023 Viddy Awards for Anthem and Empire / 2022 & 2023 Webby Awards for AARP, Anthem, Carelon 2020/2021 New York Design Awards: (3) GOLD Awards, (2) Silver for Fairway Market Private Label Branding 2012 and 2014 Diamond Award (Rapp Employee of the Year) 2010 Communication Arts Photography Annual for Exxon Mobil 2008 McCann Erickson Truth Well Told Award (Employee of the Year) Gold Echo: 1999,1988 (2) Silver Echo: 2003, 2000 (3), 1992, and 1991 First Prize Caples: 1999, Second Prize Caples: 1988, 198*-****-**** OGILVY & MATHER DIRECT // VP, ART SUPERVISOR Skills:

Art Direction, Creative Direction, Branding, Concept Development, Direct Response, Graphic Design, Print, Photoshoots, Integrated Marketing, CRM. Category: Healthcare, Pharma, Credit Card, TeleComm, Automotive, Resorts. Clients: American Express Corporate Card and Membership Rewards, AT&T, Ciba-Geigy Pharmaceutical, Ziploc, Spray & Wash and Disney.

Big Win: Convinced budget-conscious American Express and Disney clients to create a 3-D billboard in Times Square to introduce their new co-branded credit card. Project realized significant additional agency revenue. 1997-2010 MRM WORLDWIDE // VP, ASSOCIATE CREATIVE DIRECTOR Skills:

Art Direction, Creative Direction, Branding, Photoshoots, Creative Strategy, Concept Development, Direct Response, Graphic Design, Integrated Marketing, CRM. Category: Healthcare, Credit Card, Hospitality, TeleComm, Automotive, Banking, Industrial Oils & Lubricants. Brand campaigns and identity programs for ExxonMobil, Hallmark, The Home Depot, Verizon, Marriott, Sprint, McCann Erickson Worldwide, Buick, General Motors, Ortho-McNeil Labs, and Chase Universal. Big Wins: In 2.5 years, increased ExxonMobil revenue from $500,000 to $3.5M. Plus, increased response for the Hallmark Gold Crown Program by 13%, which translated to an additional $1M in agency revenue.