Media Planning Planner

Advertising professional with more than ** years in the sales

and marketing industries as a Media Planner and buyer LANGUAGES

EXPERIENCE

Native Spanish

Fluent English

MELANIE

RENGEL

Media Planning

CONTACT ME

347-***-****

ad252z@r.postjobfree.com

EDUCATION

2001

Bachelor's in Advertising

I.U.T.V.

Caracas, Venezuela

2022 - Present

New York Language Center l New York, USA

Enrollment of new and current students

Collecting tuition payments

Following up on attendance

Organization and implementation of Online School

Student Services Associate

2020 - 2022

Berlitz US l New York, USA

Teaching Spanish as a second language

Spanish Instructor

2016 - 2017

Zoni Language Center l New York, USA

Providing information about courses

Receiving tuition payments.

Assisting Academic Lead and Teachers.

Translations (Spanish-English)

Academic Assistant

2013 - 2015

Publicis Zenith Optimedia l Caracas, Venezuela

Researched, planned, negotiated, placed, and maintained media buys (Offline and Online)

Organized and administered advertising payments.

Responsible for building rapport and maintaining good relationships with clients and vendors

Development of contact points considering brands strategic documents

Supervision of Planning and monitoring advertising guidelines to verify the effectiveness of campaigns Accounts: Nestlé Maggi, Nestlé Dairy Canprolac, Cerelac, Rica Chicha, Culinary Dairies, New products, Nestlé Nutrition: Nestum, Gerber, Nan, Nestlé Pet care: Dog Chow, Cat Chow, ProPlan, K-Nina Gold, Gatsy y Nestlé Corporative.

Media Planning Supervisor

SKILLS

• Research and analysis

· Decision-making

· Persuasive negotiation

• Strategy development

and implementation

· Team Leadership

· Strategic Media Planning

· Competitive Analysis

• Brand Health

· Media development

2017

ESL Intensive English

IZoni Language Center

New York, USA

2020

Digital Marketing

Google Garage

melanierengel

2007 - 2013

Publicis Zenith Optimedia l Caracas, Venezuela

Planning and monitoring advertising guidelines to verify the effectiveness of campaigns

Presentation of Analysis of the market and our competition and ratings

Review of Post buy informs

Establish and development of contact points considering brand's strategic documents

Accounts: Nestlé Culinary: Maggi, Drinks: Nestlea, Nescafé, Nutrition: Nestum, Gerber. Sanofi Aventis laboratories, Bridgestone Firestone, Renault,

Hewlett Packard.

Media Planner

MORE

EXPERIENCE

2005 - 2007

ProSeguros l Caracas, Venezuela

Development of Marketing división for Financial Group Gente Útil: Proseguros, UNO Cooperative, Mercosur Stock

Exchange, Sicoban Investment, IUS Savings and Credit Cooperative.

Marketing and Advertising Coordinator

2004 - 2005

Initiative l Caracas, Venezuela

Research and analysis of clients competitors

Data support to media planning

Accounts: Konsuma de Venezuela (Farma Labs), Bayer

(Levitra), Kimberly Clark, Grunenthal Lab (Belara), ETB, Timwe, Groupe Seb.

Marketing Research Executive

2003 - 2004

Publicis Media Focus l Caracas, Venezuela

Assistance with media planning

Accounts: C.A. Cervecera Nacional (Brahma), General Mills

(Diablitos Underwood, Pasta Frescarini, Gigante verde, Old el paso, Hagen Dazs), Madosa (Mabe, General Electric, Condesa, Regina), L'oreal, McDonald s, Econoinvest Stock Exchange, Ferka Hardware, Ron Santa Teresa, Rutaca Airline. Media Analyst

2001 - 2003

Fischer Grey l Caracas, Venezuela

Assistance with media planning

Accounts: McDonald's, Gatorade, Bigott, Novartis Labs, Procter & Gamble, Gerber, Sodexho Pass.

Assistant Media Buyer

Contact this candidate