SRISHTI SOOD

NEW YORK, NY ***** • +1-862-***-**** • ad24sa@r.postjobfree.com

Professional Summary

A qualified professional with a Masters in Business Administration (MBA) from Lakehead University, Canada; with over 6 years of experience in Account Management, Digital, Broadcast and OOH Media Sales (via Programmatic/ PMP /Direct/ Open Exchange) executing campaigns and maintaining Client Relationships. Dynamic Account Manager offering expertise in building partnerships, retaining Key Accounts and enhancing profit channels. Skills

• DV360 and Amazon Ads Certification

• Google Ad Manager, Google Analytics,

Agile Marketing and Online Marketing

Foundations

• Strategic Account Planning

• Ad Operations Management

• Advanced Microsoft Office Skills: SharePoint

and License Holder of ‘Learning Salesforce'-

LinkedIn

• Digital Sales Execution

Work History

Manager, Customer Success, Digital, Video & CTV, 05/2023 to PRESENT Dailymotion- New York, USA

• Independently managing the Canadian market (using Salesforce) in executing Direct, PG and PMP deals with over $3M in annual revenue

• Collaborate with the US Sales team to process and respond to RFP’s

• Analyze Data Visualization, Consumer Insights and Media Measurement & Analytics Platforms such as Kantar, ComScore and Tableau to build Digital Media Plans

• Work cross-functionally with internal stakeholders to analyze opportunities for key accounts and drive strategic optimizations.

• Partner with Business Analytics and Sales Marketing to develop strategic insights, campaign wrap-ups and/or quarterly business reviews for clients

• Monitor campaign delivery on DV360 & Beeswax to escalate issues with AdOps via JIRA

• Work with Insights to execute Brand Lift Studies built via Audience Project/ Happydemics Account Supervisor, Ad Tech & Operations, Client Relations, 11/2022 to 03/2023 Bulletin (formerly Ads Alfresco) – New York, USA

• Create presentations to illustrate the best media solutions presented to the client

• Manage client relationships in executing agency's partnership with Dailymotion and DAZN

• Manage portfolio of sales campaigns with over $600k in monthly revenue

• Working with Ads Operations Technical Team to optimize strategy and ensure clients

(Amazon, Chrysler, FORD etc.) KPI's are met

Account Manager- Digital and OOH Sales, 06/2022 to 10/2022 Ads Alfresco – Toronto, Canada

• Generate/ Analyze campaign performance reports for accurate campaign results

• Create customized proposals for Community Reach Network to run on Open Exchange via PMP or Programmatically

• Responding effectively to RFP's and building DOOH Campaigns/ deals on DSPs/ SSPs

(Hivestack, Vistar, Place Exchange and Broadsign)

• Troubleshooting direct OOH campaigns to maximize revenue and maintain pacing Media Sales Coordinator- Broadcast & Digital, 10/2019 to 05/2022 Rogers Sports & Media – Toronto, ON

• Review published media content and recommend revisions for clients.

• Assist sales executives with Broadcast, Digital, Programmatic and Direct Media Sales RFPs'

• Proved strong attention to detail by Managing Client Budgets of up to $3 Million

• Replacing open pre-empted program dollars back onto contracts to retain revenue

• Coordinate with traffic teams to ensure a timely turnaround for log generation Data Insight Analyst- Strategy and Innovation, 12/2018 to 10/2019 Rogers Communications – Toronto, Canada

• Manage budget of $30 million in adjustments through analytically derived strategies in improving agent’s productivity which led to increased revenue by 30%

• Perform Data collection for specified reporting needs and ad-hoc analysis using pivot tables

• Perform quantitative root cause analysis based on data driven insights in developing processes Customer Experience Pilot, Client Services, 01/2018 to 11/2018 Rogers Communications – Toronto, Canada

• Assisting leadership team in coaching, training, and supporting and maintaining productivity reports for new and existing employees at Call Center to make sure all KPI's are met

• Increase individual sales target for Rogers products and services by 10% Group Lead, MBA Summer Trainee, 05/2017 to 08/2017 Bombardier Aerospace – Thunder Bay, Canada

• Executed data analysis with management team by directly interviewing employees working at Manufacturing Plant

• Independently managed team of 5 people for Bombardier's E-Coaching Project Senior Associate, Marketing 07/2015 to 07/2016

Cvent – Gurgaon, India

• Well versed in conducting deep Market Research using platforms such as Google, Hoovers, S&P and Moody's to determine project's viability in terms of Return on Investment (ROI)

• Actively engaged with International Product Marketing Team acquire new customers Education

MBA: Lakehead University - Toronto, Canada - Featured as an exceptional MBA alumni ( Batch of 2017) Bachelor of Commerce: Delhi University - New Delhi, India