Summary

Dynamic marketing professional with **+ years of digital

marketing and strategy experience. Strategic marketing knowledge obtained through positions in intellectual property, life science, government, financial services and academia. Primary skills include confidently managing marketing team, scope and budget for omnichannel

marketing efforts.

VP, Marketing Services

Discovery Data Eatontown, NJ August 2018 – Present

● Manage vendor relationships to provide robust digital solutions to clients

● Oversee the architecture and launch of a new email services application integrated into full and self-service client campaigns

● Monitor email infrastructure including email deliverability, IP reputation, domain configuration and ISP relationships

● Integrate campaign workflows and automation into client websites and CRM systems

● Analyze and track campaign performance to drive optimization and updates

● Train and manage a team of marketing professionals

● Work alongside our Product Team to build user stories, test and deploy the email services application and enhancements

● Collaborate with our Marketing Team to create client communications including tips and best practices, release notifications and more

● Create and maintain policies and procedures documentation Director of Marketing Operations

Jackson Hewitt Jersey City, NJ August 2016 – August 2018

• Responsible for leading the deployment of B2B and B2C email campaigns, mobile, and call campaigns from setup to deployment. This includes data configuration, personalization, audience selection, quality assurance and final deployment

• Primary administrator of Jackson Hewitt’s marketing automation suite, responsible for end-to-end performance and ensuring best practices in marketing automation including data integrity, system performance, sender reputation management.

• Responsible for vendor relationships for mobile, call campaigns and email service provider. This includes but not limited to, budget oversight and forecasting, monitoring vendor compliance, and audit review.

• Collaborate with marketing, product development, franchise sales, and field operations to develop innovative customer-focused communication strategies. This includes but not limited to, defining and documenting strategic objectives, key performance indicators, and results.

• Responsible for monitoring channel attribution (transactional metrics and customer response)

Global Email & Digital Marketing Manager

Thomson Reuters Philadelphia, PA August 2013 – May 2016

• Implemented and drove production processes and best practices, while consistently working to improve practices to drive efficiencies in production and budget

• Support and increase operational effectiveness by serving as an advanced user of Eloqua and SalesForce.com to deploy emails, nurturing campaigns, and provide analytics

• Provide training to Marketing and Sales teams on effective lead generation via our marketing systems

• Build strong interpersonal relationships with internal and external global customers

• Manage and communicate overall status and project results to internal clients, management and other project stakeholders as necessary

• Assist marketing management in developing and implementing cross- functional processes and procedures in support of marketing objectives

• Manage reporting, insight, and analysis of email campaigns on a regular basis

Skills

• Project Management • Agile - SCRUM

• Marketing Automation

• Digital Analytics

• SEO

• Vendor Management

• CRM

• Team Management

• Technology

Implementation

• Omni Channel

Marketing

• Budget Analysis

Software & Applications

• Salesforce

• Confluence

• Eloqua

• Marketo

• Salesforce Marketing

Cloud

• Looker

• SmartSheet

• MS 365

• Google Workspace

• Asana

• Adobe Creative Cloud

• Basecamp

Blensley Point-du-Jour

VP, Marketing

908-***-**** ad24s3@r.postjobfree.com Greater New York Area CSM Sr. Project Manager

Wyncote, PA 19095 267-***-**** ad24s3@r.postjobfree.com Education & Certificates

Marketo Certification September 2020

Google Analytics August 2019

Scrum Alliance Certified ScrumMaster - June 2017 Scrum Alliance Active Member since 2017

Oracle Eloqua B2B Masters October 2016

St. Peter’s University, Jersey City, NJ

Bachelor of Science, Marketing June 2004

Union County College, Union, NJ

AA in Business Administration May 2002

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