John Mascarini
Business Development Customer Service
Little River, SC 29566
*************@*******.***
• Leadership Experience
• Communication Skills
• Conflict Management
• Organizational Skills
• Networking
• Sales
• Marketing
• Customer Service
• Business Development
• Relationship and Team Builder
Authorized to work in the US for any employer
Work Experience
Business Development Representative
Carpenter Technology Corporation - Reading, PA
December 2022 to Present
Car Tech is the largest specialty alloy manufacturer in the world for critical use applications. Served as main point of contact with West Coast assigned accounts in Aerospace, Automotive, Medical and Consumer product manufacturing. Daily contact to perform quotes including purchase pricing, lead time and minimum order quantity required for purchase order data entry. Also would provide certification records in all manufactured products in compliance for Government and Defense contracts. Serviced over 50 active accounts in a report work from home office with occasional visits to Reading office for key events.
Account Manager
AvidSphere LLC - Myerstown, PA
September 2021 to December 2022
Account Manager selling monthly area direct mail Ads and online coupons along with assorted print related items like menus to local SMB businesses in the assigned territory and surrounding markets. Aflac Independent Agent
Self Employed - Myerstown, PA
April 2020 to December 2021
Independent Agent representing Aflac Voluntary Supplemental Insurance Sales Manager
Plain Community Connection - Madison, WI
August 2020 to July 2021
Sell advertising for an Amish and Mennonite bi- weekly publication serving subscribers in 9 states. Worked 3 days a week from home office in Myerstown PA and was on the road two days a week mostly in PA visiting existing customers and creating new potential customers and established new rack distribution channels for the publication.
Kapp Advertising Service, the Merchandiser
KAPP ADVERTISING SERVICE - Lebanon, PA
June 2016 to February 2020
District Regional Sales Manager for the Merchandiser serving all of Lebanon and Berks Counties
• Grew the average Customer spend with the company by over 15% per month
• Sales Team won top honors for growth and new business, month over month and year over year in all categories.
• Trained sales team in the use and value of CRM's to grow their business.
• Created new business opportunities by adding new local and regional accounts.
• Increased overall regional sales first year over previous year by 40% and earned number one regional sales office in growth in all categories.
Vice President Sales & Marketing, Ally Beauty and School Supply Division ANNIE INTERNATIONAL
January 2015 to June 2016
• Managed a very diverse 10,000 SKU inventory to meet the needs of schools and salons alike.
• Negotiated the best cost and promotions with all key vendors lowing our cost of goods by 20%.
• Built a visually stunning sales catalog magazine in both print and digital formats.
• Created e-marketing promotion campaigns that resulted in 20% sales growth.
• Took division from $350K/year to a $1M division first year and projected to be $2M in year two. Multi Media Sales Executive
DFM - Lebanon, PA
June 2014 to December 2014
• Built relationships with over 200 plus SMB accounts in assigned East/Central PA Region
• Offered advertising solutions in print and digital media including; Search, SEO, SEM, Email, Social, Mobile, and Web with both local and out-of-network options.
• Google Certified in the USA and is also a supporting partner company to Yahoo and Facebook. Business Consultant
JRM CONSULTING SERVICES - Lebanon, PA
June 2013 to June 2014
Lebanon, PA. June 2013 -June 2014
Owner Business Consulting
• Performed detailed business consulting and analysis services for an array of clients in PA & MD
• Uncovered new business growth opportunities in all channels.
• Developed detailed business plan for restructuring of existing business processes and methods
• Established improved customer relationships to grow sales, market share and ROI margins. Vice President Education and CLIC International
EEG, INC - Pottsville, PA
January 2004 to June 2013
at EEG, INC. (DBA Empire Beauty Schools.)
• Updated old original educational content of legacy curriculum to whole new level and platform
• Now able to service 20,000 students in 22 states in 110 schools using digital delivery via portal.
• Delivered the first visual learning education system called CLIC with standardized, compliant, manageable, and digitally formatted content for CMS / LMS systems.
• Established new curriculum framework based on both educational and industry standards. GM Certified Learning in Cosmetology
RAYLON CORPORATION - Reading, PA
January 1996 to December 2004
in Cosmetology, Inc. (CLIC) at Raylon Corporation
• Developed the first visual learning concept and authored content.
• Created the modern marketing brand to look like a fashion magazine reversing the 80% print and 20% visual rule of traditional textbooks to 80% visual and 20% written.
• Sold the CLIC Visual Education system to schools throughout the USA, Canada and Europe General Sales Manager, Goldwell
SCHOENEMAN CORPORATION - Pottsville, PA
1985 to 1996
of PA at Schoeneman Corporation (Single Line Distribution Division)
• Establishing new import line from Germany called Goldwell creating 15% market share for state of PA.
• Successfully ranked as top Goldwell USA distributor 4 times and was in top three Goldwell distributors in the USA for 8 years in a row
Region Manager (PA, NJ, DE.)
CLAIROL PPD
1983 to 1985
Regional Manager Wholesale Distributor and Chain Salon Sales Manager PA, NJ, DE Distribution Manager and Buyer
EAST COAST SALON SERVICES
1976 to 1983
Distribution Center/Warehouse Manager overseeing the complete operation of the DC Education
Graduate
Dale Carnegie Training Graduate - Allentown, PA
March 2020
MA Master's degree
Rider University Trenton - Trenton, NJ
BA Degree in Business Administration and Management Rowan University - Glassboro, NJ
AA Degree in Business
Camden County Community College - Blackwood, NJ
Skills
• SEM
• Search Engine Optimization (SEO)
• Content Management Systems
• Warehouse Distribution Experience
• Business Consulting
• Google Analytics
• Digital Marketing
• Microsoft Office
• Microsoft Word
• Microsoft Powerpoint
• Microsoft Outlook
• Dynamics 365 CRM
• Google Share
• Email Marketing
• B2B Sales
• Business Analysis
• Web Development
• Branding
• Salesforce
• Sales Management
• E-Commerce
• Content Management
• Adobe Creative Suite
• Public Relations
• Content Development
• Public Relations
• Sales Experience
• Account Management
• Outside Sales
• Analytics
• Social Media Management
• Web Design
• Business Development
• Packaging
• Sales
• Supervising experience
• Relationship management
• Presentation skills
• Pricing
• Territory management
• Product demos
• Conversion optimization
• Mobile devices
• Financial report writing
• Leadership
• Budgeting
• Office manager experience
• Strategic planning
• Event planning
• Customer support
• Sourcing
• Supply chain
• Recruiting
• Content creation
• Events management
• Market research
• Marketing management
• Account management
• Marketing
• B2B sales
• Sales
• Business development
• Sales management
• Presentation skills
• Relationship management
• Upselling
• Pricing
• Events management
• Customer service
• Leadership
• Web design
• Budgeting
• Supervising experience
• Office management
• Supply chain
• Mobile devices
• Content management systems
• SEM
• Outside sales
• Public relations
• Content management
• Content development
• Business analysis
Links
http://www.linkedin.com/in/johnmascarini