Kirsten Hemmerich Résumé ad24n4@r.postjobfree.com 1 of 2

KIRSTEN HEMMERICH

ad24n4@r.postjobfree.com Los Angeles, CA 310-***-**** linkedin.com/in/kirsten-hemmerich-24090883

Digital Marketing Professional eCommerce Strategist Creative Content Developer EXECUTIVE SUMMARY

Dedicated to creating content and digital outreach that is impactful and engaging. Adept at building marketing campaigns with an ability to cut across demographics and interests. An accomplished history of successful Design, Digital Marketing and eCommerce excellence focused on organizational success; audience buy-in and acceptance. Deploying a data-driven approach to designing and executing successful brand and creative content strategies. Research driven to build customer-acquisition focused SEO, PPC and paid ad campaigns driving lead and demand generations and stellar revenue growth. VALUE ADDED SKILLS

Digital Marketing Strategy Design Google Ads Branding Social Media Management Campaign Execution A/B Testing KPIs Research and Analysis Budget Development Account Management SEO / SEM Google Analytics Content Marketing Requirements Analysis Email Marketing eCommerce Customer Service Audience Engagement UI / UX Traditional Media Design Creation RECENT EXPERIENCE

DEVELOPLUS

Los Angeles, CA March 2021 – Present

Director of eCommerce / Director of Visual Design

An industry defining hair product leader, where leading expanding online demand generation, business development and digital branding, I am responsible for:

• Collaborating with senior leadership team to plan digital sales and online visual merchandising strategy.

• Designing and developing the online ad budget.

• Assisting with integration of company site with digital channel retailers including eBay, Overstock and Walmart.

• Deploying Google Analytics to measure campaign ROI and ROAS.

• Reviewing data to refine marketing strategies and effectively engage segment target audiences.

• Working with inhouse developers and external agencies to energize the UI and UX of site pages while strengthening keyword relevance to support result engine placement.

• Engaging the growing community of customers and fans through email and chat; improving customer retention rates.

• Designing website banners, product displays, campaign ads and social media posts using Photoshop. J LEE LINE INC

Los Angeles, CA November 2018 – February 2021

eCommerce Manager / Designer

Partnering with start-ups and smaller companies needed to drive sales across the global digital marketplace, I successfully

• Aligned clients’ requirements with a full portfolio of digital branding and demand generation services.

• Worked with a cross-functional team to engineered client eCommerce strategies and objectives.

• Directed clients’ visual projects; reviewing requirements and brand strategies and aligning them audience engaging content.

Kirsten Hemmerich Résumé ad24n4@r.postjobfree.com 2 of 2

• Deployed listing tools such as Listing Mirror, Ship Station and Commerce Hub to increase inventory speed to market.

• Developed channel specific SEO, PPC and marketing strategies focusing on lead generation and new customer acquisition.

• Led the creative development process; preparing iterative releases of digital marketing collateral; maintaining compliance to branding guidelines and overall corporate aesthetic.

• Measured and reported performance of sales campaigns performance across different platforms; assessing results against ROI and KPI targets.

VNU RETAIL LLC / CLEARSTONE CAPITAL PARTNERS

Los Angeles, CA January 2015 – June 2019

UI Designer / Associate Creative Director

With overall responsibility for shaping and steering multimedia branding and marketing, I:

• Determined market expansion and strategic goals to steer Creative direction and development efforts.

• Conceptualized and launched multimedia and traditional media marketing and branding strategies.

• Established visual branding for investor relations material; focusing on engagement.

• Designed web and mobile eCommerce prototypes to guide UI development team.

• Collaborated with the design team to optimize the website experience; implementing robust landing page A/B testing; to elevating customer conversion rates.

• Spearheaded media outreach campaigns to energize brand awareness and SEO page ranking.

• Reviewed data to analyze visitor interaction with the e-commerce store. 1TO1DESIGN S.R.O

Prague, Czech Republic August 2002 – December 2014 Senior Designer / Project Manager

A leading full-service agency providing a portfolio of industrial design, mechanical engineering, prototyping and corporate branding services. Primary accountabilities revolved around:

• Leading clients’ print and digital design projects working with in-house branding and marketing teams.

• Reviewing and providing design and technical input into useability and overall UX of client portals.

• Working with major brand names including Porsche, SKODA, Medwork and Heineken to formalize and fine-tune branding guidelines.

• Developing 3D rendered models of client logos and products.

• Supporting client experiential marketing teams through creating tradeshow and event booth imagery and graphics.

EDUCATION AND CERTIFICATIONS

Bachelor of Arts in Graphic Design (2003)

Drake University Des Moines, ID

TECHNICAL SKILLSETS

MS Office Suite Google Analytics Adobe CC Dreamweaver Open Office FileMaker 3D Studio Max Swift 3D Bronto MailChimp CSS HTML5 Listing Mirror Ship Station Commerce Hub Google Analytics

Formal References Will Be Provided Upon Request

Contact this candidate