Phone: ERICA 937-***-**** VERNER Email: ad24ja@r.postjobfree.com

EXPERIENCE

RIDESHARE DRIVER JULY 2018 – JANUARY 2023

Uber and Lyft Oklahoma City, OK

SOCIAL MEDIA/ONLINE MARKETING CONSULTANT & CONTENT WRITER FEBRUARY 2017 – FEBRUARY 2018 Freelance Costa Mesa, CA

SOCIAL MEDIA STRATEGIST/CREATIVE DEVELOPER JANUARY 2013 – JANUARY 2017 Effective Visible Interactive (EVI) Media Huntington Beach, CA

• Website Design, Social Media Strategy, Content Writing & Management, Branding, Online Marketing

• Strategized, formulated, supervised & managed clients’ social media campaigns; provided clients with analytic reports

• Transformed Platinum Stages negative public image into positive company image in less than 6 months using social media marketing, industry forums, & improved customer service;

• Implemented Platinum Stages’ Sponsored Athletes Program, which increased publicity & company prestige;

• Arranged client product endorsement meetings with Jennifer Love Hewitt, JWOWW & other celebrities;

• Established appearances on TV shows & news media outlets, such as America’s Got Talent, Access Hollywood, Playboy TV, Fox 11 News, The OC Weekly & others

• Created, implemented & managed Allergan’s NATRELLE brand’s social media campaigns; strategized & supervised NATRELLE’s social media campaigns; formulated thorough & precise social media content that followed FDA regulations; monitored social media activity & responded to commentary; grew NATRELLE's breast augmentation Facebook page from zero to 24,110 "Likes", & NATRELLE's breast reconstruction Facebook page from zero to 12,845 "Likes"; increased user engagement on social media pages by 60% the first year PUBLISHER/ASSISTANT EDITOR OF AAI AND PDI MAGAZINES JANUARY 2012 – OCTOBER 2012 PDI Publishing, LLC. Newport Beach, CA

• Oversaw distribution, printing, production & circulation of PDI & AAI Magazine

• Supervised all staff & contributing writers

• Improved branding & developed a new, more professional look, logo, brand identity & company image; redesigned the PDI & AAI websites into more professional, functional & refined websites; determined each website’s content

• Wrote articles, blogs & social media updates; accepted & rejected articles submitted from writers; edited & revised articles

• Created Cover Concept; worked with designer for ad, article & photo placement inside the magazine

• Social Media strategy; increased the Facebook audience of PDI by 60% & AAI by 45%; updated & revised the look of social media accounts; produced relevant & engaging content on PDI & AAI social media sites that received 50% more audience visibility, reach, interaction & response

DIRECTOR OF MARKETING AND SOCIAL MEDIA FEBRUARY 2011 – JANUARY 2012 Clinique Liposculpture Carlsbad, CA

• Created & developed marketing management & strategy; devised online marketing methods

• Strategized & created promotional videos & online content; attained patient participation for video interviews & testimonials; on-camera Talkshow host that interviewed patients for promo videos; videographer of surgeries DIRECTOR OF SOCIAL MEDIA AUGUST 2009 – JANUARY 2011 OC Media Works Orange, CA

• Oversaw the creation, management & development of Social Media strategy & supervised Social Media team

• Created & delivered engaging & successful social media campaigns; set up social media framework throughout the company

• Increased clients’ consumer awareness across various social media networks & platforms; Content creation & management of clients’ Social Media campaigns

EDUCATION

Bachelor’s of Arts in Journalism/Public Relations December 2005 University of Central Oklahoma Edmond, OK

SKILLS

* Wordpress * E-Commerce Websites * Facebook * Blogging * Instagram *TikTok *Twitter * Snapchat * Pinterest * Soundcloud * Hootsuite

* Email Campaign Management * Social Media Marketing Strategy * Content Management * Branding * Photoshop * InDesign

* Illustrator * AP Stylebook * News Reporting * Interviewing * Videography * Video Editing * Public Relations * Editing & Proofreading

* Image & Reputation Management * Website Design * Copywriting * Article writing * Content Creation * Writing Press Releases

* Press Kit Content & Design *Advertisement Creation * Online/Digital Media Content * Microsoft Office * Apple iWork

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