Will Gordon, Ph.D.

***** *********** *****

Parker, CO 80138

Mobile: 203-***-****

ad24ie@r.postjobfree.com

GOAL

Senior market research expert, trained as a management consultant with expertise in all qualitative and quantitative research methods within B2C and B2B markets seeks senior research and analysis practitioner role. Extensive marketing, brand and business consulting experience leveraged in solving complex business problems and exploiting major business growth opportunities.

CAREER HIGHLIGHTS

• Ph.D. training in survey research methods, data analytics and qualitative research techniques

• 13+ years selling and delivering custom research and consulting services while working for management consulting firms (including 7+ years as partner at Mercer Management Consulting (now Oliver Wyman), 5+ years as Associate Partner at Accenture and Prophet Brand Strategy)

• 6 years client-side market research experience for a Fortune 50 corporation (Qwest now Century Link, Denver)

• 6+ additional years selling and delivering custom market research services while working for global-top-5 research suppliers (Millward Brown, Synovate)

• Extensive experience in financial services, healthcare, telecom, technology, consumer products and professional services

• Expertise in a broad range of qualitative and quantitative research methods

• Expertise in applying advanced analytic approaches to marketing problems and challenges

• Expertise in research supporting brand strategy and brand management engagements

• Equal experience in B2B and B2C research, marketing and market strategy

• Extensive international research experience

• Access to a large, global network of research suppliers and consultants

• Experience in building, training, coaching and managing research teams from 5 to 50+

• Proficient in the MS Office Suite and SPSS

EXPERIENCE

2012 – Present Sound Market Research, LLC, Greater Denver Metropolitan Area Founder & Principal - Designing, selling and delivering market research and consulting services directly to clients and through other research and consulting agencies. Leveraging extensive personal and professional networks on behalf of my own practice and in support of the growth aspirations of others. Selling and delivering to dozens of new and existing clients, expanding industry credentials and reinvigorating commercial practices based on my own professional brand. Helping clients discover/re-discover their customers, competitors, their relevance and their higher purpose. Recent clients include Oliver Wyman, Lippincott, Emerton Consulting and Van Deusen Levitt Associates. Selected Past Positions

2010 – 2012 Synovate, Inc./Ipsos, New York, NY

Senior Vice President, Leader-North American Brand and Communications Practice- Responsible for Synovate’s brand and marketing communications solutions set and for supporting an $80 million annual business target including brand health tracking, copy testing and awareness and usage studies. Supervised a team of consultants who provided training, sales/pitch support, proposal design, research and instrument design and analytic consulting support to account teams throughout North America. Liaison to global brand practice and member of the firm’s leadership team. Clients included Moet Hennesey, MillerCoors, L’Oreal and Verizon. Group dissolved by Ipsos in 2012. 2006 – 2010 Millward Brown Optimor, Inc., New York, NY (Now Kantar Vermeer) Senior Vice President and Chief Research Officer - Senior member of the firm’s brand strategy consultancy (Optimor) responsible for all primary research activity within the group as well as business development and client relationship management

• Special responsibilities as liaison to broader firm and WPP, the firm’s parent company, as well as new solutions development, product integration and training. Clients included HP, Dell, Nextel (Latin America), MTS (Russia), Experian, Pepsi, Coca Cola, Blue Cross Blue Shield Association, J.P.Morgan, Deloitte, Visa, Gucci, Dickies, MD Anderson Cancer Center and Georgia-Pacific. 2004 – 2006 Prophet Brand Strategy, San Francisco, CA Associate Partner - Leader of the Customer Research and Analytics practice within a brand portfolio strategy consulting and design firm. Responsible for designing and selling winning primary research approaches to brand strategy problems while adapting, teaching and supporting new analytic tools in support of brand strategy creation and refinement.

• Developed research approach to win a $2.5 million project from client that generated $4 million+ annually. Clients included Blue Shield of California, United Airlines, Harrah’s Entertainment, Inc., Reliance Industries

(India) and McGladrey.

Additional Relevant Experience

• Fair Isaac, Nextera selling and delivering research services and advanced analytics (1999-2004)

• Accenture Strategic Services – Associate Partner, Telecom industry consulting, mainly in marketing and sales

(1996-1999)

• Mercer Management Consulting/Lippincott – VP/Partner, Marketing, research and analytics (1989-1996)

• Qwest (Client-Side Position) - Associate Director, Marketing strategy, research and analysis (1983-1989) EDUCATION

University of Denver - Ph.D.; Major: Higher Education Administration. Substantial coursework in statistics, survey methodology, sampling and analysis. Minor: Business Administration and Marketing (30 hours in the MBA Program) Colorado State University - M.Ed.; Major: Higher Education Administration University of Vermont - B.A.: Major: Economics; Minor: Public Speaking LinkedIn Profile: http://www.linkedin.com/in/williamegordon LinkedIn Recommendations:

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