TIANYI ZHANG

New York, NY

317-***-****

ad24f5@r.postjobfree.com

EXPERIENCE

Product Specialist, Arena AI, April 2022 – November 2023 New York, NY

● Launched new features for an AI-powered price optimization tool, such as same-day recommendations, a customer-facing dashboard and regular model enhancements

● Oversaw growth of the product from having minimal financial impact to generating ~$1M in monthly incremental profit for a global beverages customer

● Collaborated with internal and external data science teams to define the incrementality KPI to measure impact

● Based on UX research, collaborated with designers, data scientists and engineers to create a customer-facing dashboard that improved visibility into key metrics and AI model decisions

● Identified and led operational improvement initiatives such as training data refinement and process automation; collaborated with diverse client stakeholders (e.g., business analysts, business unit leaders, technical counterparts) to achieve external alignment

● Facilitated customer meetings with country-level revenue managers and BU leads to discuss outcomes, upcoming launches and goals; based on strong impact in Brazil, persuaded the LATAM leadership to expand in Argentina

● Drew upon customer interviews and Heap (a digital insights platform) to craft persona profiles, map customer journeys, identify pain points and prioritize model enhancements, driving increased user adoption and stickiness Senior Business Analyst, McKinsey & Company, April 2021 – February 2022 New York, NY

● Conducted due diligence for two potential deals in the energy efficiency financing and post-acute healthcare spaces, leading to an acquisition

● Built a survey that had 500+ responses and analyzed results to generate insights about the energy efficiency financing market, its growth potential and competitive landscape

● Developed and managed the IT strategy for the split of a $30B+ energy company by coordinating collaboration among 12 workstreams, identifying and managing dependencies, and facilitating large-scale workshops Strategy & Product Consultant, September 2018 – April 2021 New York, NY

SubWifi – the world’s first social media platform for IRL music performances

● Iterated on product design by beta testing with users at live music events and A/B testing different user flows

● Prioritized new feature development based on user interaction, product vision and engineering effort

● Orchestrated the product launch party at South by Southwest 2022, collaborating with selected showcasing artists and acquiring 100+ additional potential partners

Boutique Healthcare Consulting Firm

● Built go-to-market and pricing strategies for four $10B+ medical therapies

● Conducted secondary research and primary research, which included interviewing 150+ doctors, practice managers, pharmacy directors and medical directors

● Built surveys and analyzed results to distill key strategies for successful treatment launches FxSound – sound enhancement software

● Launched the company’s first affiliate marketing program, setting the commission amount, affiliate approval criteria and promotion discount depth

● Grew affiliate sales to ~10% of total sales in 1 month, leveraging ShareASale insights and Google Analytics Wellesley Cove

● Designed, built and tested an inventory management system for the Philadelphia public transportation network using the no-code platform Caspio, handling rail/bus parts totaling $100M+

● Built a reporting platform using Caspio and Tableau to gain visibility into New York state’s fund allocation to storm recovery projects and identify necessary fund reallocations Large Vehicle Manufacturer

● Identified and evaluated opportunities in adjacent product markets; analyzed market size, growth potential, barriers to entry and competitive landscape

● For the high potential markets that were identified, explored organic and inorganic growth options Product Management Intern, Formlabs, May 2017 - Sep. 2017 Cambridge, MA

● Prioritized specs for a new large-size SLA 3D printer model based on potential use cases, competitor products, cost and technical feasibility; conducted primary and secondary research

● Interviewed customers to understand use cases, pain points and priorities for different 3D printing resins

● Prioritized features for different resins based on use cases (e.g., rapid prototyping, dampening, dental), specifying target ranges for characteristics such as tensile strength, elongation and thermal resistance

● Collaborated with engineering and marketing to build the go-to-market strategy and timeline for new resin launch Business Analyst, McKinsey & Company, Oct. 2014 - Jul. 2016 Pittsburgh, PA

● Served in 10 projects for clients across industries (automotive, retail, healthcare, agriculture, media & entertainment, performing arts, basic materials) and functions (product development, strategy, growth, sales & marketing, operations, mergers)

● Managed priorities, problem solved blockers, and coordinated cross-team comms for a ~$130B ag-chem merger

● Advised on a ~$3B acquisition in global IP protection; assessed the market size and growth, evaluated the competitive landscape, interviewed 50+ experts, and built revenue projection models

● Created a go-to-market strategy for a ~$9B agriculture client, including customer segmentation, profit and growth potential, and resource allocations

● Designed a new product development process with client stakeholders, including stage-gates and accountability

● Implemented Periscope software for a grocery retailer to predict volume and revenue

● Created the growth strategy for a ~$5B security company, including an implementation roadmap

● Identified strategies and resources needed to grow aftermarket parts sales in Asia and Africa

● Modeled future prices of steel based on market trends and international dynamics EDUCATION

Diploma in Piano and Songwriting

Berklee College of Music, Boston, MA, Aug. 2018

B.S. in Applied Mathematics and Industrial Management, Minor in French Purdue University, West Lafayette, IN, Dec. 2013

Extracurricular Activities: Director of Homecoming, VP of Business Development at AIESEC Purdue

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