Cynthia Habchi
******@*******.***
Lebanese, Egyptian
Management Support & Admin. in diverse business fields and functions
Achievement oriented with expertise in business analysis, budget management, and preparing comprehensive reports and presentations. My key strengths include coordinating with cross functional teams, ensuring efficient implementation of deliverables, and liaising with internal and external partners.
Experience
Credit Libanais, Lebanon Mar 2018 – present
Assistant to the Department Deputy Head & Department Admin.
Prepare monthly reports regarding product performance, customer profiling, and branch activity
Select and analyze relevant figures that serve as performance indicators to several stakeholders
Generate ad-hoc statistical reports using more focused and insightful data
Ensure smooth running of the department - arranging incoming & outgoing mail, ordering office supplies, and other assignments as needed
Occasionally fill in for absent team members
MediLife, Lebanon Feb 2015 – Feb 2018
Assistant to the CEO & Office Admin.
Client servicing, which included managing travel plans, itineraries, and hotel selection; whilst ensuring cost control
Prepared internal reports regarding sales achievements and targets
Reviewed with the director orders placed with the supplier according to annual sales forecast
On a daily basis, reported stock movement of the current day and orders for the following day
Provided a proactive approach in redirecting products from one hospital to another according to anticipated needs
Qatar Quality Products, Qatar Mar 2013 - Oct 2014
Brand Management Support
Maximized on the budget that was allotted for consumer promotions and sampling campaigns
Ensured proper implementation of promotions, which included coordinating with co-packers for in time delivery
Executed sampling activities. That is, interviewed, selected and trained sampling representatives on products' selling points and on proper communication and interaction with the public
Briefed and trained merchandisers on best practices for visibility in primary, secondary and promotional displays
Worked closely with supply chain for stock ordering
Communicated with principal office on marketing events and activities
Arranged and coordinated events when required
CHF Iraq (Cooperative Housing Fund) (6 months contract), Lebanon Aug 2012 - Jan 2013
Marketing Support
Reported to corporate office regarding success stories, customer satisfaction, news flashes and communication updates
Trained and managed the work of marketing coordinators (graphic design, supplier relations and preparation of reports)
GlobeMed Ltd, Lebanon Apr 2011 - Feb 2012
Marketing Support to Business Development Manager of International Health Services
Organized the portfolio, created communication tools & sales talk for marketing purposes, and created product slogans
Served as the client relationship officer for international partners
California Garden - Gulf Food Industries, U.A.E Mar 2004 - Oct 2009
(Held several positions)
Marketing Coordinator (U.A.E office) Mar 2009 - Oct 2009
Executed annual Ramadan promotion across 9 countries (valued at 3 million USD).
This included: Identifying, negotiating and coordinating with co-packers; working with graphic designers to create artwork for POS material; overlooking printing material, and ensuring that supply chain department delivered goods in time
Monitored brand performance by analyzing usage & attitude reports
Private Label Executive (U.A.E office) Nov 2006 - Feb 2009
Coordinated cross functional teams to ensure efficient order execution
Exceeded expectations in servicing private label customers such as Heinz, Libby’s and Delmonte
Led the company’s bid for Carrefour Middle East private label and won the tender
Represented our company in industry trade shows
Marketing Coordinator (Lebanon representative office) Mar 2004 - Oct 2006
Ensured end user loyalty by creating effective marketing activities
Secured repeat customers by providing competitive retail and wholesale offers
Realized sales growth of 10% annually for 3 consecutive years
Surpassed target growth by 10% in 2006
Trained sales team and merchandisers on product offering, visibility and marketing strategies
Increased weighted distribution in the market
Maintained brand image by keeping with market trends and insights
Cosmix / Naycom, Lebanon Sept 2002 - Feb 2004
Account Executive
Serviced clients in designing creative branding communication
Liaised between the customer and graphic designers regarding customer requirements
Negotiated best prices with suppliers and monitored quality control
Mitsulift and Equipment s.a.l, Lebanon Nov 2001 - Aug 2002
Customer Satisfaction Coordinator
Achieved strong positioning by creating and conducting customer survey
Provided insights and recommendations based on feedback collected in the customer survey
Successfully launched company newsletter as a tool for brand building and awareness
Completed the first employee satisfaction assessment for the HR department
Languages
English: Fluent
Arabic & French: Conversational
Additional Achievements
Introduction to Psychology - University of Toronto on Coursera (online) Oct - Dec 2016
Company program Volunteer at INJAZ - Lebanon Jan - Apr 2011
Training
Regional Brand Management Training (Lindt ME Head Office, Dubai) 2013
Communication & Customer Satisfaction (Naji Bejjani Training Services, Lebanon) 2002
Consultancy Training (Etudes et Consultations Economiques, Lebanon) 2001
Education
Concordia University, Canada Bachelor in Commerce & Administration 2001
International School of Choueifat, UAE High School Diploma 1997