Cross functional teams, Budget management, Gulf experience

Cynthia Habchi

+961******** ******@*******.*** Lebanese, Egyptian

Management Support in diverse business fields and functions

Results driven professional with experience in Dubai, Doha, and Lebanon. My career combines expertise in supporting C-level executives, as well as trade marketing support within FMCG’s.

I have a proven track record in campaign management, budget allocation, business analysis, and generating comprehensive reports and presentations using BI tools. Furthermore, I excel in coordinating cross functional teams, ensuring efficient implementation of deliverables, and liaising with internal and external partners.

Experience

Credit Libanais, Lebanon Mar 2018 – Dec 2025

--> Business Analyst - Analytics Unit - Dec 2023 - Dec 2025

* Actively introduced new comprehensive reports to identify possible trends, and highlight major changes

* Provided statistical reports to serve as performance indicators and to enhance decision making

* Responsible for ensuring compliance with external certification standards

--> Business Support to CRM Deputy Head - Mar 2018 - Nov 2023

* Ensured smooth running of the department - managing incoming & outgoing mail, and follow up on pending deliverables

* Refined template of monthly reports to appeal to C-level executives

* Tailored ad-hoc reports to fit the perspective of division managers, functional units, and branches, therefore enhancing decision making

* Using BI tools, selected and analyzed statistical data to evaluate product performance, and create customer profiling

MediLife, Lebanon Feb 2015 – Feb 2018

--> Assistant to the CEO & Office Admin.

* Client servicing, which included managing travel plans, itineraries, and hotel selection; whilst ensuring cost control

* Prepared internal reports regarding sales achievements and targets

* Reviewed, with the director, annual supplier orders based on forecast

* Implemented proactive stock movement by redirecting products based on anticipated needs

Qatar Quality Products, Qatar Mar 2013 - Oct 2014

--> Brand Management Support

* Ensured proper implementation of events which included booking space, and coordinating with suppliers

* Coordinated with head office to ensure premium market positioning that is in line with regional marketing plan

* Communicated with principal office on marketing events and activities

* Interviewed, selected and trained external partners to fit internal standards

* Coached internal teams on best practices for customer engagement

CHF Iraq (6 months contract), Lebanon Aug 2012 - Jan 2013

--> Marketing Support

* Reported success stories, customer satisfaction, and news flashes to corporate office

* Trained and managed the work of marketing coordinators (graphic design, supplier relations and preparing reports)

GlobeMed Ltd, Lebanon Apr 2011 - Feb 2012

--> Marketing Support to Business Development Manager

* Organized the portfolio, created communication tools & sales talk for marketing purposes

* Served as the client relationship officer for international partners

California Garden - Gulf Food Industries, U.A.E Mar 2004 - Oct 2009

(Held several positions)

--> Marketing Coordinator (U.A.E office) - Mar 2009 - Oct 2009

* Executed a 3 million USD annual Ramadan promotion across 9 countries:

- Identified, negotiated, and coordinated with co-packers;

- Worked with graphic designers to create artwork for POS material;

- Supervised quality control of printing material;

- Ensured in time shipping by supply chain department

* Monitored brand performance by analyzing usage & attitude reports

--> Private Label Executive (U.A.E office) - Nov 2006 - Feb 2009

* Coordinated with production, labelling & packaging, and shipping departments to ensure efficient order execution

* Exceeded expectations in servicing private label customers such as Heinz, Libby’s, and Delmonte

* Led and won the tender for Carrefour Middle East private label

--> Brand Custodian (Lebanon representative office) - Mar 2004-Oct 2006

* Realized 10% sales growth annually for 3 consecutive years

* Surpassed target shipping growth by 10% in 2006

* Budgeted, planned, and implemented annual marketing calendar

* Increased weighted distribution in down market

* Evaluated KPI’s using Neilsen reports, SSR, and usage reports

* Maintained brand image by keeping with market trends and insights

Naycom, Lebanon Sept 2002 - Feb 2004

--> Account Executive

* Serviced clients in designing creative branding communication

* Liaised between the customer and graphic designers regarding customer requirements

* Negotiated best prices with suppliers and monitored quality

Mitsulift and Equipment s.a.l, Lebanon Nov 2001 - Aug 2002

--> Customer Satisfaction Coordinator

* Achieved strong positioning by creating and conducting customer survey

* Provided insights and recommendations based on feedback collected in customer survey

* Successfully launched company newsletter as a tool for brand building and awareness

* Completed the first employee satisfaction assessment for the HR department

Languages: English: Fluent Arabic & French: Conversational

Training

Regional Brand Management Training - Lindt ME Head Office, Dubai 2013

Communication & Customer Satisfaction - Bejjani Training Services, Lebanon 2002

Consultancy Training - Etudes et Consultations Economiques, Lebanon 2001

Other Achievements

“Introduction to Psychology” - University of Toronto on Coursera Oct - Dec 2016

Company Program Volunteer - INJAZ, Lebanon Jan - Apr 2011

Education

Concordia University, Canada Bachelor in Commerce & Admin. 2001

International School of Choueifat, UAE High School Diploma 1997

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