CHARLESGONZALES

*****WOODRIDGEBLUFFSANANTONIOTEXAS78249

210-***-****

c h a r l e s a g o n z a l e s @ m s n . c o m

SUMMARY

BUSINESS DEVELOPMENT / NATIONAL & KEY ACCOUNT RELATIONSHIP MANAGEMENT STRATEGIC SALES & MARKET PLANNING

Senior Sales and Business Development professional successful in driving new business, creating programs, develop- ing strategies, managing projects, and cultivating key account relationships to generate long-term revenue growth. Highly productive performer with strong track-record of consistently exceeding revenue targets and delivering strong and sustainable financial results. Combines astute strategic, financial, analytical, and research competencies with out- standing relationship building and presentation skills. Conversational Spanish. Worked with Account teams, Cross- Functional teams, and Field Sales teams.

Presentation Delivery / Contract Negotiation / Market Analysis / Strategic Planning / Rep Management / Consumer Goods Account Management / Training & Development / Market Research / Promotion Planning / New Customer Acquisition

PROFESSIONAL EXPERIENCE

Market Source, San Antonio,TX

August 2018 -present

Regional Account Manager-San Antonio,TX

Manage multi state sales forces. Hired trained and developed sales teams and account managers. Set business sales plans and new account attainment goals. Manage relationships with current and new national account partners. provided high level support in development initiatives, including dealership Assessments. TRENDS INTERNATIONAL, San Antonio, TX

April 2015 - April 2018

Trends International is a leading publisher and manufacturer of licensed posters, calendars, stickers and social stationery products. Account Manager - San Antonio, TX

Manage $32M business for Trends International including key accounts for both domestic and international customers.

■ Develop promotional plan to exceed sales budget with key customers on track to over deliver annual goal (Best- Buy.com, Walmart.com, Target.com, Amazon.com, Barnes n Noble, Meijer, Wegmans, BJs, Rite Aid, Military, & other Wholesalers).

■ Leverage trade spend budget to create incremental programs to drive sales while staying within spend rate.

■ Generated triple the new business sales goal with orders of $6M through new customers in first fiscal year in role. *Leading acquisition and integration of new

*customers in Q2 of 2016 for over $25M of business.

■ International account management and development.

■ Work cross functionally with marketing and operations to provide clear and justified feedback on improvements that would support additional growth.

■ Actively engage retail partners to undertake collaborative engagement and marketing campaign initiatives across specific sectors and new markets in retail.

GET MARKETING, Colony, TX

2012-2015

GET Marketing is a broker providing retail channel solutions within the retail military demographic with products that include computers, accessories, automotive hardware, small appliances, housewares, softlines, hardlines, impulse consumables, along with wine and spirits. Regional Sales Manager - Central U.S. Territory

Managed 25 national and independent retail accounts at 80 locations within Central U.S. territory with full P&L re-sponsibility of $45M. Retail customer base included Apple, EJ Gallo, HP and Samsung.

■ Devised strategic plans for product placement, perform detailed account analysis, and allocate budgetary funds for advertising and promotional campaigns to maximize ROI.

■ Acquired 2 new accounts on average per year, expanding overall retailer base and increasing revenue by 10%

■ Collaborated with executive-level management to develop new product pathways.

■ Administered account maintenance and consulted with customer service to resolve product shipment and quality issues.

■ Participated in cross-functional, new product launch teams to define channel requirements and go-to-market strat- egy. Managed and increased channel partner usage of tracking and reporting system for better line of sight on special pricing and pipeline opportunities.

■ Ensured ongoing aspects of the partnership, including partner training, programs, product portfolio, seminars, and sales tools.

■ Established standardized Business Intelligence reporting that identifies sales, units and margin by channel partner; region/sub-region; and technology hierarchy utilized by channel sales management and channel partners to better manage their business.

■ Trained sales representatives and retail sales associates to impart sophisticated selling techniques and product knowledge.

■ Motivated and educated sales teams at national sales meetings through presentations on advanced selling and prospecting skills, consultative selling, and competitive advantages.

■ Developed and implemented channel incentive programs such as sales spiffs, contests and work in conjunction with product management teams for product promotions. LENOVO COMPUTERS, Morrisville, NC

2010-2012

Lenovo is a global leader in providing innovative consumer, commercial and data center technology. Product line includes: ThinkPad, YOGA, Miix, Legion By Lenovo gaming, Ideacentre, Thinkcentre, Moto Z and Moto Mods. District Market Development Manager - San Antonio, TX Managed the store level retail sales of Lenovo computers for the Southwest US with 100 locations, 42 field sales spe- cialists and 6 managers. Total business volume of $20M.

■ Established regional strategy for Lenovo Consumer PC division.

■ Responsible for revenue and unit forecasting of new and existing products in the regional marketplace. Integrated regional marketing dynamics into business strategy using analysis of markets, customer segmentation, and competi- tive pricing.

■ Ensured execution of sales strategies and tactics at a regional market level by driving sell-thru and recommendation rates, maintaining display, and resolving in-store issues.

■ Optimized visual merchandising of all products in store, ensuring functionality for customer interaction. Conduct- ed ongoing market development visits to all requested retailers.

■ Conducted national sales training events for retailers.

■ Provided ongoing coaching to ensure understanding of the product line to the consumers and store associates. Fa- cilitated in-store activities to optimize sales and visual merchandising. BEST BUY, Richfield, MN

2005-2010

Best Buy is a leading, multinational consumer electronics retailer. District Operations and Business Sales Manager - Corpus Christi, TX

■ Developed and executed promotional plan to over deliver $24M budget as well as volume and profit targets, ex- ceeding 12% annual growth goal by successfully cultivating relationships and providing exceptional service with both a large chain and unique wholesaler.

■ Improved the operational systems, processes and policies in support of organizations mission -- specifically, sup- ported better management reporting, information flow and management, business process and organizational planning.

■ Managed and increased the effectiveness and efficiency of Support Services (HR, IT and Finance), through im- provements to each function as well as coordination and communication between support and business functions.

■ Entrusted with significant role in long-term planning, including initiatives geared toward operational excellence.

■ Oversaw overall financial management, planning, systems and controls. EDUCATION / PROFESSIONAL DEVELOPMENT

Business Management

University of the Incarnate Word - San Antonio, Texas Workshops/courses in: Leadership, Sales and Marketing Strategies, Financial Acumen, Presentation Delivery, Presen- tation Creation, Strategic Sales Negotiations, Selling Techniques and Forecasting and Pipeline Management. ADDITIONAL INFORMATION

Computer Skills: Nielsen, CRM Software, Advanced Excel Volunteer Work: Big Brothers of San Antonio

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