Rhoda Arnes

ad23ky@r.postjobfree.com

832-***-****

Houston, TX

OBJECTIVE

A seasoned marketing professional skilled in communications and customer service. I’m seeking a position where I can deliver value and impact aligned with the business goals. SKILLS

Microsoft Office

Adobe Creative Suite

AP style

SalesForce

HubSpot

EDUCATION

BACHELOR OF SCIENCE • UNIVERSITY OF HOUSTON DOWNTOWN Professional and Technical Writing

EXPERINECE

Senior Marketing Specialist • Parker Wellbore

June 2023—October 2023

• Discovered effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.

• Assisted with outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.

• Plan, organize, and coordinate the development process of proposals, qualifications, client presentations, internal publications, and multimedia marketing collateral.

• Facilitated highly creative graphic design for production of sales and marketing materials.

• Conceptualized, developed, and coordinated sales and marketing collateral including brochures, advertisements, datasheets, tradeshow booth materials, and websites.

• Participated in proposal strategy sessions, kickoff meetings, reviews, and planning meetings.

• Coordinated marketing activities among corporate office, business lines, and other functional groups.

• Ensured adherence to the corporate brand and quality standards.

• Maintained compliance with all applicable policies, procedures, and global standards. Turnaround Solutions Coordinator • Amerapex Corp.

Dec. 2022 – June 2023

• Supported execution of the Turnaround sales strategy to achieve sales targets, map potential customers and generate sales leads, opportunities, and revenue for the company in line with strategic sales plan and objectives.

• Identified potential customers to convert into sales leads.

• Collaborated in the preparation of comprehensive client reports and meeting materials for both internal and external stakeholders, such as pitchbooks, training decks, and board materials.

• Coordinated and managed the daily administrative functions of Amerapex’s Turnaround sales initiative and effectively populated and updated all related data in the Turnaround database and other associated administrative tasks.

• Maintained and managed crucial data utilized in client materials, ensuring accuracy and relevancy.

• Proactively identified opportunities for process optimization and contribute to the refinement of workflows, promoting efficiency and effectiveness in the team's operations. Senior Marketing Specialist • cPANEL

Feb. 2022 – Oct. 2022

• Developed electronic content calendars, social media posts, emails, product updates, and newsletters.

• Created graphic design pieces for blog headers and social media posts.

• Coordinated resources to craft marketing plans for various projects including product launches and events.

• Learned and created emails in Pardot to provide an enhanced experience for customers.

• Sent monthly newsletter to customers and clients.

• Notified clients and customers to new products and systems to benefit their business.

• Coordinated with senior copywriter to create daily posts for social media and helped build a presence for cPanel on twitter, Facebook, LinkedIn, and Instagram, increasing followers by 5%.

• Generated and provided regular updates for various internal business reports, contributing to a comprehensive understanding of ongoing activities and performance metrics. Marketing Coordinator • University of Houston

Oct. 2014 – Feb. 2022

• Developed and implemented marketing and advertising campaigns preparing marketing and advertising creative strategies, plans, and objectives; planning and organizing promotional presentations.

• Former Cougar Mover Hospitality Chair including planning and managed the execution of the annual Cougar Move in when 6,000 residents moved in over 4 days.

• Held focus groups to source and retain items that would engage residents.

• Managed SHRL web page including updates and creating content, rebranded site for aesthetics and content.

• Managed resources to craft marketing plans for various projects including annual hiring launches and events.

• Composed daily posts for social media and helped build a presence for SHRL on Twitter, Facebook, and Instagram, growing followers by 10%

• Created flyers, brochures, and graphic design pieces for the department.

• Implemented an inventory system for move in signage and promotional items.

• Placed orders for staff apparel annually.

• Managed a staff of seven student workers providing schedules and various video, photography, and tabling projects.

• Generated and provided regular updates for various internal business reports, contributing to a comprehensive understanding of ongoing activities and performance metrics.

• Managed ten tour guides, including training and scheduling for campus resident hall tours.

• Participated in annual orientation presentation speaking to 600 potential residents three times a week for seven weeks.

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