GINA LAURIA (FEDASH) WYNN

Senior Marketing Writer, Digital Specialist

EMAIL: ad22ru@r.postjobfree.com MOBILE: 202-***-****

PORTFOLIO: http://ginawynn.crevado.com/ SOCIAL: linkedin.com/in/gina-wynn-2664a99

PROFILE

I am a seasoned writer/editor and aspiring manager who can adapt to creating and guiding content for various B2B and B2C audiences, including healthcare professionals, pharmaceutical manufacturers, scientists, educators, and athletes. My passions involve cultural exchange and giving back to the community.

CAREER HIGHLIGHTS

THERMO FISHER SCIENTIFIC / Pittsburgh, PA / July 2018–present

Senior Copywriter

Managed the Copy team while my supervisor was on leave and successfully led colleagues through the performance review process

Serve as New Colleague Ambassador for new Copy team members to help them navigate the onboarding process, learn company style and brand guidelines, and become more proficient writers

Embrace the usage of AI platforms to spark creativity and gain efficiency

Pitch copy concepts and explain rationale to clients

HIGHMARK HEALTH / Pittsburgh, PA / November 2016–June 2018

Digital Copywriter

Simplified complex ideas to create content in a succinct, conversational style for B2C audiences

Used content marketing philosophy to sell healthcare services by telling patient success stories

CELERITY / Wexford, PA / June 2016–October 2016

Content Writer

Strategized on content and design for websites, gamification platforms, and proposals for clients like Highmark Health and Capital One using the Agile methodology

GNC / Pittsburgh, PA / July 2011–February 2016

E-Commerce Copywriter

Helped drive sales revenue by creating promotional copy that aligned with campaign guidelines

Improved email open rates by crafting engaging subject lines per data from A/B tests

Ensured accuracy by reviewing English, French, and Spanish content and getting legal/SME approvals

PEACE CORPS / Washington, DC / September 2001–December 2004

Marketing Specialist for Peace Corps Fellows/USA

• Developed and implemented marketing and media relations plans and the marketing budget

• Organized and presented at recruitment events in the U.S. and abroad

• Planned, wrote, edited, and arranged for the design and printing of multichannel promotional materials

IMG / Cleveland, OH / October 1999–September 2000

Account Executive/Copywriter for IMG Creative

• Managed client accounts such as the Scott Hamilton C.A.R.E.S. Initiative and the Marconi Grand Prix

• Assisted clients with the production of collateral materials and event planning

THE VAIL DAILY / Vail, CO / November 1994–August 1995

Copyeditor, Business and Real Estate Editor, Arts and Entertainment Editor

Interviewed sources and wrote articles for the 11,000-circulation daily newspaper

Planned and laid out weekly real estate pullout section and daily arts and entertainment section

TACTICAL EXPERTISE

Ad Campaign Taglines

Articles

Brochures

Data Sheets

Homepage Ads

Paid and Organic Social Media Posts

Presentation Decks

Print Ads

Retargeting Ads

Sales Proposals

SEO

SEM

Static and Dynamic Emails

Website Content

Webinars

Video Scripts

COMPUTER EXPERIENCE

Content and Project Management Systems

Email Marketing Platforms

Microsoft Office Suite

Team Collaboration Software

AWARDS

Thermo Fisher Scientific 4i Values Innovation Award: New Lab Start-Up Discovery Toolkit for New Opportunities

2018 Highmark Jefferson Award for Public Service

The Vail Daily Employee of the Month

VOLUNTEER WORK

CISV PITTSBURGH / Pittsburgh, PA / June 2014–present

Social Media Chair, Seminar Planner, Recruitment Chair, President, Vice President

PEACE CORPS VOLUNTEER / Ussuriysk, Russia / June 1996–September 1997

English Teacher, English Club Member

EDUCATION

OHIO UNIVERSITY E.W. SCRIPPS SCHOOL OF JOURNALISM / Athens, OH

Bachelor of Science in Journalism, Public Relations sequence, Anthropology minor

UNIVERSITY OF CALIFORNIA, IRVINE DIV. OF CONT. EDUCATION / Pittsburgh, PA

Integrated Marketing Certificate

SEOINHOUSE / Pittsburgh, PA

Content Optimization Certificate

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