JOHN S. PARKER, B.S., M.S.

St. Louis, MO / 314-***-****

ad22k2@r.postjobfree.com / https://www.linkedin.com/in/john-parker-54284a8/

SUMMARY AND PROFILE

Senior Chief Communications Executive with 20 Plus Years Experience in Executive/Corporate/Crisis Communications (Corporate SVP/VP/CCO), Public/Media Relations, Marketing and Public Engagement

Experienced Chief Communications Officer with 20 plus years’ experience in Corporate Communications, Public/Media Relations, Outreach and Engagement and Marketing. Accomplished in driving commercial success and brand development by directing executive communications, crisis communications, PR and marketing management, experience with both national and international media environments with an rich understanding of B2B/B2C influence and world-class multimedia campaigns.

Demonstrable success defining and executing internal and external communication strategies and public relations efforts to advance business objectives, amplify brand visibility, and increase audience engagement across digital social media platforms. Proven ability to leverage industry-specific expertise and knowledge of market trends and consumer demands to collaborate with large teams, coordinate successful campaigns, maximize resources, and accomplish stipulated project milestones. Proficient in leading crisis communication, resolving emergent issues in real time, and optimizing overall operational effectiveness. Highly recognized for managing high-profile PR affairs for clients across diverse industries.

Areas of Expertise

Multichannel Fundraising & Pitch Development Corporate Engagement/Communications

Community Engagement & Outreach Content Creation & Management

Content Management & Direction Strategic Direction & Leadership

Budget Planning & Management Digital Campaign & Marketing

Event Planning & Management Brand Marketing & Awareness

Public & Media Relations Crisis & Risk Management

Reputation Management Business Development

Contract Negotiations

Accomplishments

Changed the national reputation for a prominent national real estate agency by producing sophisticated video commercials and targeted promotions campaigns, thereby boosting agency’s brand image as the official real estate agent for an important network.

Transformed customers’ perceptions of over twenty-five celebrity clients by handling crisis situations and management and restructuring media coverage in light of major public law enforcement incidents.

Led an innovative multi-level media campaign and directed crisis messaging to resolve a critical credit card security incident for a national company, leading to improved company’s reputation and increase in public support.

PROFESSIONAL EXPERIENCE

Evolution, St. Louis, MO

Chief Communications and Public/Media Relation Officer

2021 – Present

Direct all corporate communications, public/media relations, corporate engagement, and marketing efforts including conducting extensive market research, introducing critical policies and procedures, and collaborating with media team to enhance company’s brand image across multiple media channels. Supervise database of local/national media outlets and regularly communicate with clients to ensure seamless management of company’s social media activities and communications. Build and sustain a positive brand reputation across the local community and nationwide audience. Navigate strategic business ties with journalists as primary spokesperson. Draft, edit, and distribute internal newsletters, website and press release materials, and marketing content to boost public awareness and interest. I also handle the company’s Human Resources Department.

Contributed significantly to establishing and growing business, from start-up stage to full-fledged organization in St. Louis.

Successfully created and upheld the company’s brand image prior to and during Covid-19 pandemic.

Evolution Communications and Media Group, St. Louis, MO

President/Principal Corporate Communications/Public Relations Consultant

2004 – 2023

Established and grew a small business into multimillion dollar firm while providing specialized integrated communications (executive/corporate/crisis) and public/media relations (corporate leaders, physicians, coaches, municipalities, law enforcement agencies, non-profit entities, and medium and large-scale organizations). Leveraged in-depth knowledge of reputation management and content development to effectively represent clients from public affairs, healthcare, business and finance, law, and client services industries. Partner with multiple companies to resolve client queries and offer customer-focused services. Services and communications plans to diverse clientele, including athletes, corporate executives, entertainers, political figures.

Oversaw discreet crisis communications for eminent celebrities, athletes, politicians, and CEOs as primary media contact, spokesperson, and on-call public representative.

Spearheaded all aspects of national Public Relations activities and crisis communications management related to high profile police shootings as per contract with Department of Justice, including tackling national/international media attention for multiple law enforcement agencies across country.

Launched robust brand awareness campaign for national-level restaurant chain to drive positive public traffic and business sales.

Delivered best-in-class strategic planning, contract negotiations, crisis communications, and speech writing services during former Mayor’s impeachment process in Jennings.

Raised ~$7.5M in public contributions by designing and developing strong PR and fund-raising campaign for a renowned cancer charity.

Earned recognition for tactfully managing sensitive affairs for a federal government agency with utmost confidentiality.

St. Louis Development Corporation. St. Louis, MO

Director of Corporate Communications and Media Relations

2017 – 2021

Integrated and implemented diverse digital and traditional marketing campaigns while strategically directing all PR operations and strengthening the company’s position within designated markets. Spearheaded marketing and communications team. Forged and sustained positive relations with media outlets as key ambassador. Increased donor support by enhancing brand awareness. Governed production of wide-ranging marketing and communications products and services including, print publications, newsletters, web and online communications materials, and e-news. Ensured seamless execution and management of PR and medica relations and marketing initiatives.

Formalized company’s social media strategy for nation-wide implementation.

Outlined operationalized comprehensive strategies for driving company’s PR, marketing, and media communications efforts, thereby stimulating positive business growth and brand development.

Created and implemented innovative communications plan for company and nine sub boards while overseeing all communications activities aimed at building, endorsing, and amplifying company’s brand reputation.

The Sports Mayhem USA, St. Louis, MO-Nationwide

Television Talk Show Host/National Radio Talk Show Host

2001 – 2012

Hosted and produced an Emmy Award winning television/national program/radio show. Prepared and presented engaging sports news reports through timely collection of relevant data. Delivered factually accurate materials to increase audience engagement and awareness.

Produced and hosted two-time Cable Television Emmy Award for Charter Communication Television.

ADDITIONAL EXPERIENCE

Owner/Publisher/Chief Writer, Evolution Magazine, St. Louis, MO

Launched magazine to cover stories about male leaders, innovator the magazine’s influencers in St. Louis area, supervised content creation process, collaborated with graphic designers and editors, and proofread articles prior to publication to ensure compliance with quality standards; raised magazine’s readership to ~120K.

EDUCATION AND OTHERS

United States Sports Academy, Daphne, AL

Master of Science in Sports Marketing

Missouri Valley College, Marshall, MO

Bachelor of Science in Public Relations/Education

Published author of four novel books.

NFL Professional Football Coach, NCAA College Football Coach (30 plus years)

Professional Affiliations

ARCHS – Board Member

Missouri Press Association

St. Louis Crisis Nursery - Volunteer

The United States Press Association

The Public Relations Society of America

National Association of Broadcasters

The Public Relations Association of America

North America Association of Broadcasters

International Public Relations Association

Public Media Business Association

Council of Public Relations Firms

National Association of Black Journalist

Charitable Organization Affiliations

Tech-STL – Advisory Team Member

The Adoption Exchange – Board Member

The St. Louis Ambassadors – Board Member

1904 World’s Fair Charitable Foundation – Board Member

The Viral Cancer Research Foundation – Board Member

The National Association of Public Relations Professionals

Leukemia Lymphoma Society – P.A.L.L. National Campaign Director

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