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Social Media Art Director

Location:
Queens, NY
Posted:
January 25, 2024

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Resume:

EDUCATION

Expected graduate BA on Jun. ****

Major. Communication - visual and media

Brooklyn College, The City University of New York

Graduated on Feb. 2018

Major. Advertising Graphics Design

Korea University of Media Arts

Capstone Design Project Short Film

National Human Rights Film Festival

Cooperated with Police to produce short film

Art direct & Editing film scenes

Graduation Exhibition Project

Production Chair / Production Leader

Responsible for planning exhibitions

Conducted weekly seminars and meetings

Maintain positive relationships with exhibitors

Determined and encouraged students

for appropriate projects for the exhibition

ABOUT

Nothing is perfect anywhere in the world, but we

can experience perfection through empathy. I am a

person who empathizes with your story and then

delivers stories as visuals that you can relate to. PORTFOLIO

Advertising Photography

EXPERIENCE

Art Director as a Freelancer in South Korea

Dec. 2020 to Aug. 2022

Participated in planning to shape the visual of AD Aligned ideation with each clients and brands

desired identity and their goals including targets Conducted consumer lifestyle analysis

by Google Analytics, statistical data, and surveys Collaborated with AE in the phase, concepts to clients Concreted the tone & manner with reflecting trends

As same as above, required a combination of creativi- ty, strategic thinking, and effective communication, ensuring that the visual not only met the client's expec- tations but also resonated with the targets.

The Result [One example: a cosmetic product]

After exposure of its advertising on social media, the cos- metic product of I-LENOL secured a dominant position by clinching 1st place across 6 categories, including sales volume, ranking, reviews, and popularity on 3 major Korean online malls, establishing a formidable presence. Video Editor as a Freelancer in South Korea

Dec. 2020 to Aug. 2022

Produced videos tailored to each client's needs

Edited content for various formats, including V-log, interview, Instagram ad, and YouTube ad

Illustration design and photo editing required for videos and images for content

EXPERIENCE

Advertising Art Director The SMC Group

May. 2018 to Jul. 2019 in South Korea

Participated in planning, production, and editing to creativity based on the scale of projects

Primarily oversaw social media advertising and

content creation related to cosmetics and foods

Collaborated with internal teams and external

production companies for content creation

Organized offline events in collaboration with citizens or consumers for promotional purposes,

capturing and producing videos of these events

Clients: Online shopping malls, Cosmetics, Foods,

Applications, and National institutes

Web Designer as an Intern Sandman Media Inc.

Dec. 2017 to Feb. 2018 in Canada

Organized schedules for client meetings

Designed web pages, banners and image sourses

Completed presentation with cowokers

Create promotional materials using design skills

Graphic Designer as an Intern Nine AD

Jun. 2016 - Aug. 2016 in South Korea

Gathered references for presentations

Retouched 2D graphics for real estate posters

Assisted in directing advertisements to better

apply at the post-production stage

Shared ideas and then designed cosmetic posters

OTHER RELEVANT EXPERIENCE

Working Holiday in Canada

Aug. 2019 to Sep. 2020

Contents designer Red Flog Trade

Participated in the creation of online advertising for products imported from Korea to Canada

Specialized in the retouching of product images,

providing high-quality visuals for contents

Collaborated with teams to align strategies with the unique characteristics of the Canadian market

Cafe worker Trees Organics Coffee

Initiated workdays at 4 AM, contributing to the

morning baking and ensuring freshly foods

Maintained a positive atmosphere with my energy

Collaborated with team members to ensure seamless

operation during peak morning hours

Collaborated with Canadian and other foreigner friends, encouraging cultural exchange and effective commu- nication. Explored the natural beauty of Vancouver's surroundings, enhancing my insight into aesthetics in proportion, composition, color, and harmony.

Licences

2017. Adobe InDesign CS6

2016. Psychology Counseling Level 2 (EKCLS)

2016. Microsoft Office PowerPoint 2010

2015. Adobe Photoshop CS6

Awards

2018 Excellence Award

Blue Awards International Competition

2016 No. 30 Winner

South Korea Illustration International Contest

2015 No. 21 Finalist

Communication Design International Contest



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