EMPLOYMENT HISTORY

APR, **** - APR, ****

Digital Marketing Program Manager, Inxeption, Raleigh, NC

• Responsible for leading UX, design, SEO, and content for new initiatives that generated $3 million in revenue in Q1 of 2023

• Developed complex B2B e-commerce web solutions

• Designed user experiences for new websites and applications

• Optimized for search engine rankings and conversions

• Planned email campaigns and composed HTML email content

• Conducted usability research and testing

• Led UX research and design for a new AI Chatbot

• Managed design and marketing projects from conception to completion JAN, 2020 - APR, 2020

Content Strategist, First Citizens Bank, Raleigh, NC

• Created compelling content following brand styles, digital guidelines, SEO analysis, and accessibility requirements

• Defined requirements, designed layouts, and built AEM components

• Implemented SEO best practices and optimized content JAN, 2019 - JAN, 2020

User Experience Designer, BB&T (Truist), Raleigh, NC

• Provided user experience design and research for the new Truist Design System

• Ensured a consistent and positive user experience on all websites and mobile applications

• Researched UX design patterns and created prototypes for design elements

• Documented accessibility requirements

• Conducted remote and in-person usability tests

APR, 2007 - APR, 2008

Usability and SEO Consultant, Human Factors International, Raleigh, NC

• Developed standards based on SEO strategies and user research findings

• Trained staff and clients on SEO best practices

• Conducted remote and in-person usability tests

MAY, 2006 - MAY, 2023

SEO and Conversion Designer, Converta Design, Raleigh, NC Implemented SEO, UX, and digital marketing projects to increase traffic and conversions Provided SEO, website analysis, design, and development Conducted user research and testing

JAN, 2005 - JAN, 2007

Usability and Conversion Specialist, Websourced (Marketsmart), Morrisville, NC

• Researched and experimented with SEO

• Implemented a usability analysis service to improve the user experience

• Developed standards to ensure optimization and maximize customer satisfaction

• Conducted analysis, recommended solutions, and implemented changes for search engine optimization EDUCATION

2003 - 2005

Master of Science in Information Science, The University of North Carolina, Chapel Hill, NC Concentration in Usability and Information Management Raleigh, NC

ad2205@r.postjobfree.com

919-***-****

KELLY LEE

DIGITAL EXPERIENCE, SEO, AND

CONVERSION DESIGNER

PROFESSIONAL SUMMARY

Experienced Digital Marketing Professional with a strong track record designing user-friendly websites and applications that achieve business objectives and surpass digital marketing goals. Demonstrated success in leading teams of designers and marketing professionals to achieve increased rankings, sales, and conversions.

EDUCATION

1999 - 2003

Bachelor of Arts in Communication, The University of North Carolina, Chapel Hill, NC 1999 - 2003

Bachelor of Arts in Communications and Media Studies, The University of North Carolina, Chapel Hill, NC L INKS

Linkedin

SKILLS

Search Engine Optimization Digital Marketing

Agile and Waterfall Project Management AI Technology Communications Marketing Research

Website Design User-Centered Design

HTML and CSS Information Architecture

Content Strategy E-Commerce and B2B

Usability and Accessibility Standards UX Research and Testing Analytics

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