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LYDIA GLADYS MALLYA

**** ****** **, ******, ** 55318, Carver County 612-***-**** ad21rv@r.postjobfree.com Education

MASTER OF BUSINESS ADMINISTRATION

IN MARKETING AUG 2006 LONDON SCHOOL OF COMMERCE IN AFFILIATION WITH CHARLES STURT UNIVERSITY

Major: Marketing, E-Commerce, Multinational Marketing Management, Strategic Marketing Communication, Organizational & Marketing Research, Corporate Finance, Strategic Management, Human Resource Management, Business Accounting & Finance, Business Economics

Minor: Corporate Finance, Human Resource Management ADVANCED DIPLOMA OF INFORMATION TECHNOLOGY JUNE 2004 INSTITUTE OF FINANCE MANAGEMENT

Major: Information Technology, System Analysis and Design, Computer Fundamentals, Computer Networks (LAN, WAN and Fiber Connected Networks), Financial Accounting, Programming, Software Engineering, Computer System, Database Management

Minor: Principles of Management

Skills & Abilities

MARKETING

16 years of professional marketing experience, highly skilled in all facets of marketing including digital and tradition, B2B marketing, emotional intelligence, market research, data analysis, customer centric, project management, problem solving, creativity, social media, quick learner, collaboration, skilled in building and maintaining successful professional networks and relationships, analytical and problem solving skills

SALES

Effective Communication, Problem Solving, Customer Service, Business Acumen, Product Expertise, Collaborating, Social Selling, Inside and Outside Selling skills INFORMATION TECHNOLOGY

Computer literacy with knowledge of all Microsoft Office Products, computer networking, LAN, WAN and fiber connected networks

Ability to analyze and interpret data to make recommendations,

Management of Information System user support either by phone or site visit, Troubleshoots end user problems, analyze and design software modification to meet users’ needs COMMUNICATION

Excellent written and verbal communication skills, empathic listener and persuasive speaker, excellent presentation skills

LEADERSHIP

16 years leadership role, excellent decision making, active listening, conflict resolution, problem solving, delegation, self-confidence, time management, loyal 2

Experience

MARKETING MANAGER TANZANIA TOURIST BOARD 09/2022 – 03/2023

Coordinated the development, production and implementation of the annual marketing strategy

Oversaw and supported implementation and development of marketing plan

Managed and built a positive brand image

Oversaw marketing campaigns through digital and traditional channels

Built and maintained professional profitable relationships inside and outside the firm

Facilitated partnerships with profitable key stakeholders including banks, private companies, real estate, government, Insurance, health care, hospitality companies and others to promote the firm locally and internationally

PRINCIPAL MARKETING OFFICER MINISTRY OF WORKS AND TRANSPORT 04/2022 – 08/2022

Identified risks, opportunities and aligned leadership to actionable gap

Facilitated transportation system and advised government on policy matters

Coordinated signing of a bilateral agreement between the United Republic of Tanzania and United States of America on Open Skies Air Transport

MARKETING MANAGER TANZANIA PORTS AUTHORITY 09/2021 – 03/2022

Facilitated partnerships with Trafigura group which has strong performance in oil and gas, metals, minerals, power and renewables and bulk commodities with revenue of 319 billion USD, Maersk, Messina, Access World, WFP

Built and maintained successful professional profitable relationships

Evaluated and optimized marketing and pricing strategies

Monitored marketing department budget

Promoted the firm to top 10 international shipping lines

Launched new products and monitored their development and efficiencies BUSINESS SUPPORT MANAGER TANZANIA PORTS AUTHORITY 08/2020 – 08/2021

Managed 50+ staff of 7 departments including TICTS Monitoring Unit, Scanner Services, PR, Commercial, Statistics and Shipping and Technology Support Unit

Oversaw daily operations of the customer service center

Collaborated with cross-functional teams for excellent customer services including revenue, financial, security, customer service center, fire and safety and other senior leaders

Managed all strategic major accounts including army, international companies, government, private companies, healthcare, banks, WFP, Glenco, Cosco

PRINCIPAL MARKETING OFFICER TANZANIA PORTS AUTHORITY 12/2011 – 08/2020

Partnered and collaborated with key stakeholders to promote the firm

Implemented marketing strategies

Oversaw department’s daily operations

Conducted market research to identify new opportunities COUNTRY SALES MANAGER NATION MEDIA GROUP 11/2007 – 11/2011

Developed and implemented sales and marketing plan for purpose of retaining customers and getting new ones

3

Oversaw production of all marketing materials

Oversaw inside and outside firm’s sales activities

Booked and attended business meetings with potential clients

Managed performance of 15 sales staff, set their targets and goals

Maintained and improved sales and marketing budget reports

Updated senior leaders with department performance, prospects and overall sales growth for specific period

Achievements:

Negotiation & Communication

-Facilitated partnerships with the world top 3 metal buyers and sellers

-Launched new products in the most profitable market segment

-Facilitated partnerships with top 5 international shipping lines Marketing promotion & Advertising

-Collaborated with corporate communications department and media houses for over 16 years in promoting, and maintaining corporate image of the firm

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