Patricia Andros Wowk

https://www.linkedin.com/in/patwowk Phone: 678-***-****

ad21r0@r.postjobfree.com Fax: 770-***-****

Management leader with experience in sales, marketing and business development for high-profile consumer brands and B2B products. Currently searching for opportunities as a business analyst, leveraging multi-source analysis and using data in creative ways to provide actionable insights. Have worked in 3 Fortune 100 leadership roles for strategic planning with high level executives. My skills include attention to detail, analytics, brand-building and strategic planning to grow the business. Broad experience in Field and HQ experience building strong customer relationships. Retail sales and marketing experience in B2C. Experience ranges from strategic planning, analysis, financials, to process development, program development and implementation. Team player and group leader working cross-functionally to consistently provide new insights, solutions and deliver results. More recently responsible for social media advertising, web development, content development, consumer and field research, agency management. Strong background in CPG brands, retail and foodservice with DSD, broker and broad liner distribution systems.

EXPERIENCE

MSW CONSULTING, ATLANTA, GA FEB 2019 – Present

Leverage current skills to provide input and guidance to start-up group for security service requiring military and law enforcement working dogs.

-Developed business case, brand strategy and business plan and 3 year financial projection to support company viability.

-Developed and managed targeted communications to entertainment venues, hospitals, financial institutions and private business through email campaigns, website and social media

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GRAPHIC PACKAGING INTERNATIONAL, ATLANTA, GA APR 2013 – DEC 2017

Sr. Global Marketing Manager, Consumer Products Division

Led all channel development and strategic planning with CPG leadership team to identify and develop growth opportunities for new technologies and business

-Proactively identified and developed the #1 growth strategy in Foodservice, a potential 3 Year ROI and $6B opportunity; Identified growth opportunities by key categories. Developed annual strategic plan.

-Managed field marketing managers for account specific programs, promotions and regions. Supported sales with customized presentations based on key initiatives and customer issues.

-Led industry and national events and promotions, including booth and sales material development, logistics, scheduling, website content and email campaigns. Led marketing team efforts on website development.

-Led marketing research to assess consumer needs, benchmark competition, identify and provide actionable feedback; mapped consumer journeys in store, IHUT and through other research to better provide packaging solutions for customers and expand internal knowledge; $6.7K budget. Led all competitive research and analysis.

-Established Salesforce.com lead protocols and managed all leads, updating and segmenting leads by team during roll-out. Generated over 600 vetted leads. Developed meeting review processes to create visibility to leadership and to lead owner. Managed RFPs working with cross-functional expertise.

CONSOLIDATED CONTAINER COMPANY, ATLANTA, GA MAR 2011 – APRIL 2013

Director, Marketing

Developed Brand Identity & Positioning leading to stronger definition of viable marketplace. Developed marketing programs, PR, sales materials, collateral for promotions and supported sales with customer presentations.

Led executive team in quarterly strategic sessions, providing analysis, competitive scenarios and facilitation. Provided A&M analysis leading to two acquisitions worth $12M.

Led roll-out of Salesforce.com to establish new, workable leads based on category, packaging type and competition in store. Identified and vetted over 600 leads across divisions. Managed all vendor relationships.

Controlled bidding process to ensure continuity and alignment across Divisions; Developed response to all RFPs.

Managed all market research, developing protocols for new concepts for improved results, $300K budget

MARKETING CONSULTANT MAY 2007 - FEB 2011

Kimberly Clark Healthcare – Developed global planning process and positioning foundation for integration

VetMedMD.com – Atlanta, GA – Start-up website and practice management for pet veterinarians. Developed Marketing Strategy and Sales Organization. Sold $700K in advertising and venture capital.

TSYS Loyalty, Inc. - Alpharetta, GA - $7B in revenue - Developed restaurant loyalty program, 2 year ROI

BAE Systems, Armor Holdings – Jacksonville, FL $14B in revenue - Brand portfolio strategy and promotion

PepsiCo, Atlanta, GA - $4.5B in division revenue DECEMBER 2001 – APRIL 2007

Assistant Director, Foodservice Channel Marketing

-Developed strategic plan, key programs and merchandising for $1B largest foodservice channel.

-Provided Senior management with competitive reviews and potential opportunities. Developed and implemented top 4 channel programs contributing 20%+ of organic growth ($260M)

-Established evaluation protocols for cross-team financial analysis, P&L for channel introduction of bottles

-Worked with Marketing Research to develop best-in-class consumer insights and merchandising programs.

Sr. Customer Marketing Manager, National Accounts, Pepsico Foodservice

Led plan development, marketing, and program development for two significant Premier Foodservice accounts working with customer HQ marketing and operations franchisees, Co-op group

-Provided strategic planning, program development and merchandising aligned to customer objectives to increase sales by 12% and profitability by 15% in ‘win-win’ relationship to expand Pepsi portfolio sales.

-Led introduction of first bottled water into a fast food restaurant, $230M highest sales vs. competition

-Increased account sales by 24% (3.2M); won Most Valuable Supplier award.

OTHER

THE COCA-COLA COMPANY – Sr. Director, Strategic Planning, CCC North America, Executive Assistant to VP, Marketing, Brand Manager, Fountain/Foodservice

MERIAL, DULUTH – Director, Global Business Planning

THE QUAKER OATS COMPANY, ATLANTA - Sr.Brand Manager, Gatorade, Sr. Manager, Direct Marketing, Promotions Manager, Pet Foods,

EDUCATION

Bachelor’s Degree in Business Administration, Western Michigan University, Haworth College of Business

Executive Training Courses, Duke University Fuqua School of Business in Global Economics, Finance and Health Care

Kennesaw State University, MBA program in Spring 2018

TRAINING

Miller/Heiman – Strategic and Conceptual Selling, Fuld – Competitive Intelligence Systems, Innovation Associates – Systems Thinking, Strategic Planning and Facilitation (~$150K training by KO), Covey – 7 Habits, Learning from the Future – Schwartz; Integrating Environmental Trends - Global Business Network; Value Imperative for Revenue Management, Retail Best Practices for Personalized Selling – Nordstrom, Making Customer’s Remember You – Duke Retail Sales

Proficient in: Nielsen, IRI, NPD, Crest, Mintel, Euromonitor, Technomic, Kantar, Salesforce.com, Oracle CRM, SAP Business One, MS Dynamics ERP, SQL/MQL, Spectra, Prizm, Prospace, dunnhumby, Forrester, Gartner, gov’t resources, Qualitative and Quantitative Research Methodologies; Consumer and Channel Segmentation; Digital Media – SEO, website and content development, Email campaigns; Social Media and mobile advertising, Adobe, Google Analytics, Quickbooks

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