Marketing Leader

CHRISTINA PETELLE ANGOTT

*** *** ******* **. * Moravian Falls, NC 28654 * Cell: 919-***-**** *********.******@*****.***

SUMMARY OF QUALIFICATIONS

Proven leader with over 25 years of extensive marketing, sales, and communications experience. Recognized as an effective and motivated collaborator. Able to perform in high-visibility areas, on multi-task assignments and use leadership skills to rally “the team” around business strategies and goals. Capable of generating an opportunity and acting on that opportunity leading ideas from concept to reality. Solution oriented with an eye toward quality and bottom-line results. Experience includes:

•Strategic market planning and execution

•Lead generation and lead nurturing

•Sales/Marketing/PR/Communications

•Developing/implementing short- and long-range programs to promote and enhance the company

PROFESSIONAL EXPERIENCE

TRANE TECHNOLOGIES (FORMERLY PART OF INGERSOLL RAND), Davidson, NC

Director of Marketing Operations, Digital Marketing & Technology, CHVAC (Jan 2019-present)

Led the marketing team through digital transformation which included launching a digital media strategy, redesigning the Trane.com website, putting a marketing automation program in place and tracking new leads through to sales

Defined campaigns and programs that exceeded lead targets, drove revenue and increased the sales pipeline

Managed a $2.8M digital advertising budget

Led the creation and launch of an internal communications SharePoint site for the marketing team where processes, metrics and information could be shared across the organization

Spearheaded the creation of a sales enablement function within the commercial CHVAC team

Managed the MARTECH stack for the marketing team including deployment, roadmaps, and training

Director of North America Field Marketing, CHVAC (July 2017-Jan 2019)

Restructured the entire field marketing team in 2018, automated processes, implemented new technology and created a revenue based digital marketing culture

Responsible for the overall management of the field marketing team providing coaching, leadership and assistance with resources and strategy development

Managed the execution and effectiveness of all district marketing activities. Established key performance metrics considering industry best practices. Gathered digital analytics and sales data to evaluate performance against metrics.

Shared and used insights from metrics to inform development of plans and facilitate learning throughout the organization

Aligned marketing activities across target personas and the customer buy-cycle while considering regional priorities and requirements

CORNING OPTICAL COMMUNICATIONS, Hickory, NC

Director, Marketing Services; Senior Manager, Marketing Excellence (January 2015-July 2017)

Provided tools, coaching, metrics and consulting to assist global marketing leadership in developing the right culture to exceed organizational expectations for all stakeholders

Helped develop the materials and drive the roll-out of a new commercialization process across the global Marketing organization

Developed a hybrid agency model for managing marketing communications activities

Led the development and execution of the global market planning process. Ensured alignment with the business unit’s strategic priorities and put measurable goals and objectives in place for 2017

Collaborated with marketing leadership on identifying organizational capability, strengths and gaps and partnered with the organization to implement action plans to address immediate needs

SCOTT SAFETY, A TYCO BUSINESS, Monroe, NC

Manager, Global Marketing Communications (December 2011-January 2015)

Led a team of marketing communications professionals, agencies and other partners to deliver on marketing objectives

Developed and led the implementation of comprehensive marketing plans that included integrated campaigns, tradeshows, lead generation, lead acceleration and awareness

Partnered with the entire marketing organization to develop a global messaging and positioning playbook used for all marketing and communications materials

Actively managed all aspects of marketing communications including websites, advertising, collateral, public relations, webinars and other thought leadership activities

Spearheaded several initiatives to improve efficiencies and effectiveness of marketing activities

Worked closely with sales and distribution on sales enablement activities and channel co-op programs

SAS INSTITUTE, Cary, NC

Field Marketing Strategist, Federal and State and Local Government (December 2008-December 2011)

Performed strategic activities associated with the planning and implementation of marketing efforts aligned to SAS' overall sales and marketing strategy

Developed comprehensive marketing plans that included integrated campaigns, regional and national events, lead generation, lead acceleration and awareness

Managed two separate marketing budgets totaling over $400K

Spearheaded a government executive conference for SAS in Washington DC resulting in over 250 attendees and $2M in new revenue

Leveraged social media as a new channel for demand generation and awareness campaigns

THE CATEVO GROUP, Raleigh, NC

Vice President, Sales and Marketing for ShowLogic (March 2008-December 2008)

Secured funding and managed the overall planning and launch of Catevo’s ShowLogic software

Spearheaded the development of ShowLogic as a separate business unit managing all aspects of the business

Developed and executed strategic and tactical marketing activities to drive the business forward

Established a partner program and led all sales efforts

Created the business plan for spinning ShowLogic off as a separate business unit

Vice President, Strategic Business Services (January 2007-March 2008)

Provided leadership and management oversight of the Strategic Business Services team

Developed marketing and support plans for Catevo’s technology and consulting services

Led business development efforts resulting in $100K in services revenue

Provided executive oversight of key technology accounts

Collaborated with partners on Catevo’s product offerings and co-marketing efforts

LENOVO INTERNATIONAL (FORMERLY IBM’S PC DIVISION), Research Triangle Park, NC

Services Segment Manager (August 2006-January 2007)

Developed WW go-to-market strategy and positioning for numerous segments within Lenovo’s services organization, including fee and free services. Directly responsible for P&L of service offerings

Coordinated with extended teams including service delivery partners, manufacturing, software, development and finance to ensure successful service launches

Devised a strategy and set of offerings that would create a new category in the PC space

Orchestrated the overall services strategy for Lenovo

Served as services liaison between the WW organization and China geography

Corporate Strategist (April 2005-August 2006)

Participated in the development of the growth initiatives for the new Lenovo

Coordinated the strategy review meetings for the Board of Directors Strategy sub-committee

Developed and managed the strategy review process with the senior management team

Led the creation of the overall corporate management system for tracking performance and monitoring strategic initiatives

IBM, Research Triangle Park, NC

Large Enterprise Segment Manager and Solutions Marketing (2004-April 2005)

Created a new area of business for IBM’s Personal Computing Division around solutions that drove a 25% increase in solutions revenue for the division

Drove solution-based requirements into the product teams to develop customer-based offerings that fit within IBM’s overall solution strategy

Provided PCD with a segmentation model for managing large enterprise customers that resulted in increasing profitability of these accounts

Developed marketing programs with the geographies around the large enterprise customer set and ensured these programs were communicated to the key stakeholders and executed globally

Marketing Plan Development Manager (2001-2004)

Led executive management team in the development of a strategic marketing plan that was aligned with corporate strategy and supported by measurable goals and objectives. Drove marketing priorities into the Fall Plan process providing marketing guidance and direction to the geographies

Managed a budget of $15 million for the Personal Computing Division headquarters brand marketing team and drove the budget analysis for 2003 resulting in $3 million in savings

Developed and executed strategic and tactical marketing plans across three geographies and worldwide marketing headquarters resulting in $9.7 billion in revenue and $18 million in PTI

Catalyst for organizational changes that resulted in clearer role definition, improved knowledge base and greater operational efficiencies

Championed WW Personal Computing Division marketing priorities to diverse internal audiences

Restructured the planning process away from a top down process to a collaborative approach

Interactive Marketing Manager (1999-2001)

Developed and led the Personal Computing Division Internet Strategy as part of the overall Marketing Plan ensuring that the web achieved our business objectives. Identified ways to improve the web strategy and provided the leadership to move initiatives forward

Managed a team of 5 people and provided execution guidance to the geography teams on the WW web strategy and customer experience with IBM

Led the redesign of the PCD website from a shopping experience to an experience that touches on all aspects of the customer experience with IBM

Provided web support for product launches and ensured the timely execution of these activities. Ensured the information on the web site for PCD was accurate and the messaging was on strategy

MAGNA SYSTEMS, Raleigh, NC

Director of Sales and Marketing (1997-1999)

Developed a sales strategy that directly increased customer base by 150%

Managed sales and marketing of software product and consulting services worldwide

Negotiated corporate contracts and managed the sales process from lead generation to closure

Spearheaded marketing strategies

Maintained relationships with vendors/distributors

MONTGOMERY COUNTY ECONOMIC DEVELOPMENT, Christiansburg, VA

Marketing & Research Associate (1996-1997)

Staffed a volunteer organization of 13 business leaders

Prepared proposals for prospective new companies

Conducted media relations for major economic development events

Planned and implemented special events

Conducted research on the county's current business climate

ADDITIONAL RELEVANT EXPERIENCE

LEADERSHIP RALEIGH graduate, Raleigh, NC

Council for Entrepreneurial Development FAST TRAK graduate, Research Triangle Park, NC

Writer/Creative Designer/Layout Artist/Copyeditor for ECCENTRIC. Christiansburg, VA

Consultant for VIRGINIA AMATEUR SPORTS, Roanoke, VA

Public Relations Coordinator for the VOLUNTARY ACTION CENTER, Blacksburg, VA

Graduate Teaching Assistant at RADFORD UNIVERSITY, Radford, VA

Public Relations/Marketing Intern at ORBOTECH SA, Brussels, Belgium

Public Relations Intern at AMERICAN RED CROSS, Raleigh, NC

Assistant News Editor/Senior Staff Writer/Writer for TECHNICIAN NEWSPAPER, Raleigh, NC

President/Executive Assistant for Prospects PR FIRM, Raleigh, NC

EDUCATION

RADFORD UNIVERSITY, Radford, VA

Master of Science in Corporate and Professional Communication, May 1996. GPA: 4.0/4.0.

NORTH CAROLINA STATE UNIVERSITY, Raleigh, NC

Bachelor of Arts in Communication/Public Relations with a Minor in Journalism, May 1994. Dean’s List, four semesters. Major GPA: 3.9/4.0.

AWARDS

Trane Technologies Q1/Q2 President’s Award Winner; Trane 2019 Marketing Excellence Award for Leadership; TYCO Values Award for Excellence, 2015; TYCO Values Award for Teamwork, 2012; IBM Bravo Award for market planning, 2002; IBM PCD Rally 2000, IBM Formal Award for web redesign, 2000; PRSA Gold Key Award; Two Sir Walter Raleigh Awards; Top Paper in Applied Communication Division of SSCA; 1996 Outstanding Research Thesis, Radford University; Top of the Triangle PRSA Award for Communication Audit; Outstanding PROSPECTS President, 1993 – 1994

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