IRWIN BRANSKY

214-***-**** Austin, TX ***** ad21mc@r.postjobfree.com

EMPLOYMENT

Vitro Technology Corporation Critical Infrastructure Automation + Cyber Security Austin, TX Vice President of Operations: January 2021 - Present

• Assisting and providing leadership and management necessary to ensure the company has the proper controls for growth and efficiency.

• Assisting with operational strategies, process optimization and resource management Key Ingredient Corp. Food & Recipe Website Austin, TX Chief Operating Officer : 2011 - 2017

• Provided leadership and management necessary to ensure the company had the proper operational controls, administrative and reporting procedures, and people systems in place to effectively grow

• Ensured day-to-day operating efficiency and managed financial controls

• Responsible for the measurement and effectiveness of all processes internal and external

• Provided timely, accurate and complete reports on the operating and financial condition of the company

• Motivated and lead a high performance management team; provided mentoring as a cornerstone to the management career development program. Mentor and coach direct reports to achieve career goals and exceed customer expectations.

• Helped develop and design the eCommerce store, Kitchensnap.com

• Assisted in developing the eCommerce roadmap by gathering customer requirements and communicating enhancement opportunities

• Partnered closely with major suppliers in the kitchen cooking market to ensure accurate product assortment, promotions, copy, images, and product details

• Provided effective and efficient online growth in line with the business targets and KPIs,

• Assisted and directed effective SEO, PPC and other Digital Marketing activities. Vice President Sales & Marketing : 2004 - 2011

• As co-founder provided insight and guidance with design, implementation and launch of two websites: keyingredient.com and scanmyrecipes.com

• Assisted in the design and introduction of the Demy – the first kitchen safe digital recipe reader

• Negotiated launch of the Demy with Costco, Sur La Table, Amazon and other retailers

• Assisted in negotiating contracts with Kraft Foods and Net Pub for on-line book publishing First to Market Start Up Consulting Agency Dallas, TX President : 2001 - 2004

• Successfully guided 4 recent start-ups: CompUSA TV Network, In Store Media Networks, Billy Jealousy and Aars Wells

• Provided financial, marketing, operational and sales assistance to these companies Swfte International LTD. Publisher of Consumer and Educational Software Hockessin, DE President : 1994 - 1998

• Provided the strategic vision to define company goals and implement system for sales, marketing, recruitment, training and research

• Achieved sales growth of over 120% and revenue growth in excess of 150% IRWIN BRANSKY

214-***-**** Austin, TX 78701 ad21mc@r.postjobfree.com

• Negotiated a licensing and marketing agreement with Workman Publishing to codevelop and distribute software into alternate channels

• Orchestrated the successful merger of the company with Expert Software Kenfil Software Inc. Leading Distributor of Computer Software Van Nyus, CA President and CEO : 1982 - 1994

• Founded company and led development from the ground up to become the largest software-only distributor in the country

• Pioneered the introduction of the utilities and productivity market segments

• Expanded sales from $10 million in 1985 to $200 million in 1993

• Opened additional distribution centers in Pennsylvania, Utah and Texas

• Launched operations in Holland, Hong Kong, Australia, Singapore and Malaysia

• Led a successful public offering in 1993

• Managed the merger of the company with Ameriquest Technologies in 1994 EDUCATION

University of Witwatersrand

Masters in Personnel Management : 1975

Bachelors in Commerce : 1973