Business Development Pain Management
Resume:
OTIS V. PETTIES, JR.
**********@*****.***
SUMMARY
Goal-oriented and results-driven sales professional with an established track record of managing key accounts, acquiring new business, increasing revenues and market share, and favorably impacting profitability
Recognized for consistently surpassing goals, fulfilling organizational objectives and exceeding customer expectations in highly competitive industries
Ability to target the market and deliver value-focused results
EXPERIENCE
SOLUTIONS PAIN & SPINE DOCTORS, Atlanta, GA
Director of Marketing and Communications I 2022-Present
Penetrate new segments through use of strategic marketing initiatives
Perform thorough market research and competitive analysis to understand and effectively communicate product value proposition
Communicate value and position to sales team and developed tools to support selling process
Drove marketing initiatives to increase product visibility and market performance
Create services positioning and messaging to differentiate services in market and expand visibility
ATLANTA REGENERATIVE MEDICINE INSTITUTE, Atlanta, GA
Director of Marketing & Business Development I 2021-2022
Achieve monthly, quarterly and annual quotas
Develop a pipeline through phone and email outreach to the customer base
Contribute to overall Pain Management practice strategy and execute on business plans to grow therapy
Self-starter capable of acting independently to learn new information and skills to advance their organization
Strong communicator with ability to be both a trusted member and lead cross-functional teams
Develop and deliver upstream market development plans to build and grow practice foundation
Attend/Support society conferences in support of Pain Management and other related therapies
Establish relationships with key opinion leaders (physicians, chiropractors,PI attorneys) within practices
Participate and assist with launch activities in collaboration with downstream marketing partners
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives.
Obtains market share by developing marketing plans and programs for each service and directing promotional support.
Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
ALLIANCE SPINE AND PAIN CENTERS, Atlanta, GA
Sr. Business Development Manager I 2017-2021
Research prospective accounts in targeted markets, pursue leads and follow through to a successful agreement Understand target markets and which market strategies can be used to attract clients
Collaborate with sales operation team to ensure requirements are met
Serve as liaison between leadership and clients, identifying client improvement opportunities
Maintain positive relationships with current clients and identify new prospects within assigned area
Possess a strong understanding of our products and services, our competition in the industry and positioning
Follow the latest industry developments and stay up-to-date on corporate competitors
Performance Highlights:
Manage $60 million territories throughout Atlanta Metro.
Responsible for marketing 9 Interventional Physicians.
Presently mentoring other sales team members.
DYNASPLINT SYSTEMS INC., Atlanta, GA
Sales Consultant I 2016-2017
Educate physicians, therapists, and patients about Dynasplint’s key functionality, benefits, proper usage and incorporating the device into patients’ care plans
Conduct cold calls and maintenance calls daily to orthopedics, neurology, podiatry, physical therapy, occupational therapy, rheumatology, and home health specialists, covering an expansive territory beyond metro Atlanta
Performance Highlight:
Exceeded sales quota by 35%.
Revitalized relationships with physical therapy clinics by 28%
Elevated rural presence of Dynasplint by 34%
PETTIES & ASSOCIATES ORTHOTICS AND PROSTHETICS, Atlanta, GA
Executive Director of Business Development I 2011-2015
Charge with expanding Petties & Associates business by selling professional development experiences across a variety of sectors and work environments, with an emphasis on businesses experiencing growth and change
Duties included seeking out and sourcing new clients by developing networks and independently identifying and developing relevant resources for sales and business development
Collaborate with members of the team to ensure an excellent client experience across all client interactions from needs assessment through delivery and follow up
Set up standard workshops and custom learning experiences in core content areas of leadership development, manager development and organizational effectiveness.
Work collaboratively with the President to develop creative outreach strategies to attract and retain clients.
Performance Highlights:
Increased the team's overall closing ratio by 17% in 1st year, and 30% in 2nd year.
Spearheaded a strategic sales plan, resulting in a 75% customer retention rate.
Successfully recruited 3 sales representatives and led ongoing mentoring/trainings focused on consultative sales, customer care and closing best practices.
GUARDIAN HOMECARE, Atlanta, GA
Account Executive I 2011
Call upon physicians, hospitals, nursing facilities and other healthcare providers to promote Accent Care Health Services
Function as a company liaison for clients by resolving challenges, providing information about services and maintaining positive relations
Work in direct partnership with other Account Executives, Executive Directors and Regional Sales Managers to develop business strategies for local markets
Implement business plan for local market and reported daily progress and results to Regional Sales Manager
Maintain and organized account information for each client, tracked sales data, and identified key accounts for potential growth
EDUCATION
University of Memphis I Memphis, TN
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