John Peters

New York, NY ***** 917-***-**** ad21gn@r.postjobfree.com

Experienced Sales, Marketing, and Product Development Executive

Dynamic and proactive sales and marketing leader with a history of working within the luxury goods space, building strategic initiatives, coordinating marketing processes, generating sales, and establishing innovative projects. Skilled in hiring, training, and mentoring staff members; cultivating relationships with international industry representatives; and developing communication channels among stakeholders. Ability to coordinate branding, inventory control, and e-commerce projects from conception to completion.

— Areas of Expertise —

Strategic Planning Project Management Brand Development Account Management Business Growth

E-Commerce and Website Oversight Sales and Marketing Presentations Merchandising and Procurement

Operations Leadership International Business Multi-Cultural Awareness Cross-Functional Teamwork

Professional History

J. Homan LTD New York, NY

Executive Vice President - Sales, Merchandising and Marketing 2020 – Present

Recruited by CEO to reinvigorate down trending retail accounts and develop a direct-to-consumer brand initiative.

Direct sales responsibility for Wal-Mart and JCPenney, managing over $10M in sales.

Opened new client distribution channels with Macy’s, Ross Simons, and wholesalers.

Created new channels to liquidate distressed merchandise to maximize cash flow and recovery.

Built and managed marketing team to build brand stores on Amazon, eBay, Wal-Mart Marketplace as well as developed an online retail brand website.

Worked extensively with merchandiser, designers, and marketing team to develop trend right product and compelling marketing strategies.

HELEN ANDREWS, INC. New York, NY

Executive Vice President – Sales and Marketing 2013 – 2020

Orchestrated the re-invention of an entire organization, generating relationships with new accounts, creating varied outlets for extra inventory, elevating profitability, and designing policies and procedures. Verified all organizational objectives aligned with business goals and objectives.

Opened 12 accounts within four months, including distribution channels that encompassed online sites, television outlets, and catalog retailers. Served as an on-air guest for QVCGermany and QVCUK.

Resolved challenges in a difficult retail environment, increasing overall volume by 23%.

Traveled extensively to India and Thailand to develop diamond, gemstone, silver, and body jewelry lines that aligned with mass merchant and chain retailers.

JEWELAMERICA New York, NY

Vice President – Sales and Marketing 2009 – 2012

Utilized jewelry and luxury goods marketing background to rework the sales and marketing departments, created and delivered presentations, and developed reports for five different brands. Collaborated with diverse team members to execute projects from concept to completion.

Opened Zales.com, encompassing 350 new SKUs launched in January 2010. By 2012, earned a spot as one of the top 10 vendors with 800+ SKUs and over $1M in sales.

Opened Belks’ gold, diamond, and gemstone business with 40 new SKUs and three featured on the cover of the Holiday Mailer, generating sales of $1M.

Established Zales closeout business accounting for $1M in shipments and opened Ultra closeout business account for $750K in shipments.

Successfully opened six new closeout customers while reopening inactive accounts, shipping more than $2.4M in 2010 compared to prior years’ closeout shipments of $900K.

Reworked the imaging department, developing policies, procedures, and operational standards.

Partnered closely with the operational and finance teams to develop operational policies and procedural frameworks to ensure the most cost-effective and timely processing of closeouts.

Created a detailed roadmap to outline the flow of Internet business from sales presentation to direct ship to consumer. Suggested operational improvements for a more cost-effective process.

RICHLINE GROUP (A Berkshire Hathaway Company, Andin Division) New York, NY

Vice President – Sales Vice President – COO, Jewelry.com 2006 – 2009

Revived ailing accounts, including Zales, Helzberg, Mervyn’s, QVC, ShopNBC, Navy and Marine exchange services, creating a more effective process for the jewelry manufacturer. Spearheaded marketing, encompassing trade shows, POS advertisements and branding, websites, and overall strategic planning. Elevated the customer reach, managed the inventory lifecycle process, and developed JewelClub.com.

Secured new retail partners for Jewelry.com, bringing more offerings to consumers and generating additional revenue streams for the site.

Transitioned Jewelry.com’s technology by partnering cost savings with updated advanced performance initiatives such as retailer product feeds, cloud servers, and Google Analytics.

Increased Andin International sales by 98% in the first year, from $13M to $26M and boosted profitability by an average of 5% gross margin across all accounts.

Launched and managed JewelClub.com, generating more than $400K in direct consumer sales in the first year and allowing Andin to sell closeout products more profitably.

SAMUEL AARON INTERNATIONAL Long Island City, NY

Senior Vice President – Sales and Marketing, The Aaron Group 1998 – 2006

Directed company accounts for five distribution channels for a jewelry manufacturer, coordinating advertising in multiple mediums. Traveled to meetings with both domestic and international clients, attended trade shows to increase brand recognition, and coordinated gemstone procurement. Ensured all initiatives stayed in-line with budgets, followed strategic sales plans, and designed standard operating procedures.

Led sales and established relationships with all major retail sales accounts.

Increased RB brand sales by 25%, gross margin by 10%, and secured brand placement in six major retailers within the first year.

Managed sales divisions representing 50% of the company business of $90M in sales.

Developed new incentives and a premium division that generated $1.5M in sales during the first year.

NOTE: Also served as a Sales Associate and VP of Sales for The Aaron Group.

Education

Accredited Jewelry Professional Diploma (A.J.P.)

Certificates in Diamonds, Diamond and Gemstones Grading, Pearls, Jewelry Marketing

Gemological Institute of America, New York, NY

Bachelor of Arts – Political Science, Hofstra University, Hempstead, NY

Certifications

National Association of Sports Medicine – Certified Personal Trainer

Athletics and Fitness Association of America – Certified GEAR indoor Bike Instructor

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