MAHER ALH RASHI

PROJECT/PROGRAM LEADERSHIP PROFILE

- Program / Project Management Professional

- Marketing & Managerial Consultancy

- PnL Responsibility

A Distinguished background in leading projects, perfecting knowledge and recapitulating the experience to make project execution better and faster for achieving client delight, delivering dynamic business results, and gaining an industry reputation.

Senior Program Leader with 32 years of an illustrious career in leading the complete program lifecycle with best practices and methodologies, managing scope, schedules, budgets, resources, risks, change, stakeholders, and vendors.

Documented record of strong and decisive leadership in leading large-scale & critical projects from initiation to closure, executing significant initiatives, and bringing new directions to organizational project practices for tangible and intangible benefit.

Enriched experience in developing and managing contact centres, marketing & advertising, partnerships, SOPs, call scripts, building customer service teams, workflows, and training & development.

Leveraged prowess and strategic vision in leading the program lifecycle, from planning to scheduling, resource availability, manpower, resources, costing, site management, and oversight across the entire program sites to successful handover. Strategic Planning Program/Project Management Marketing & Managerial Consultancy Budgeting & Resource Mgmt. PnL Responsibility Media & Advertising Team Building & Leadership Since Nov 2022: COO - Chief Operating Officer at Improvement Model Co. Riyadh, Saudi Arabia Worked in the capacity of the company’s PMO Director. Key Deliverables:

Drive the formulation and implementation of the 5-year strategy of the institution. Prepare, define, and implement the project scope, objectives, deliverables, timelines, and budgets.

Look after the conceptualization and execution of the sales plan.

Assess the study of market opportunities and institution competitions., to position the institution.

Ideate and lead the business’s digital transformation. Drive the formulation of digital and innovative products.

Direct all phases of program development, including the turnover from estimating, procurement, execution, and close-out phases. Supervise all onsite activities to ensure projects are delivered on time and within budget.

Manage the end-to-end delivery of program deliverables and business outcomes, program-level scope, cost/budget, schedule, dependencies, resources, quality and risks.

Deliver innovative products to the Saudi market by forming global partnerships as well as diversify the Foundation's relations in the Kingdom and the GCC countries.

Contribute to developing the institution’s annual budget.

Build the organization’s structures and procedures, such as decision-making regarding increasing market capitalization or international business strategies.

Administer the overall operations and ensure effective and successful management of labour, productivity, quality control, and safety measures as established.

Supervise the expenses and budgeting to assist the organization in optimizing its costs and benefits

Interpret the business's value drivers and identify profitable opportunities to grow revenue and market share.

Build the PMO organization structure and hire and manage project staffing as per the project objectives. Jul 2019 – Oct 2022: Assistant Director and PMO and Consultant at Leaders Development Co. Riyadh, Saudi Arabia Key Deliverables:

Held responsible for studying new proposals, developing the execution & operational plans, projects’ governance, and quality control

Worked as the PMO for Advisory & Mentorship Online/Offline Program 2019-2023 at Monshaat, Project Setup. Key Achievements:

Attained recognition and accreditation for the LD’s training programs internationally. Independent

Judgment

Problem-

Solving

Analytical Bent

of Mind

Time

Management

Interpersonal

Skills

Leadership

Qualities

PROFESSIONAL EXPERIENCE

Riyadh, KSA

ad217t@r.postjobfree.com

LinkedIn Profile

PROFESSIONAL OVERVIEW

SIGNATURE SKILLS

+966-**-***-****

Acquired exclusive rights and licensed to market and train for a few programs related to leadership skills.

Worked towards obtaining the exclusive rights and licensing for some internationally recognized assessment tools.

Validated the LD for ISO certification as a training company. Mar 2018 – Jun 2019: Business Development Manager at Bait Al Tatawor Co. Riyadh, Saudi Arabia Key Deliverables:

Developing Sales Strategies

Develop Team sales skills and reporting system

Assist the Direct Sales team in finding proper prospects and convert them to leads

Developed the Sales Manual for products and services Jun 2016 – Feb 2018: Customer Service Manager at Cenomi (Arabian Centres), Al Hokair Group, Riyadh, Saudi Arabia Key Deliverables:

Conceptualized and implemented customer service strategy by the regional and mall-level customer service teams across all company’s malls, including shopper experience standards and customer service staff requirements and training.

Undertook the quality assurance audits periodically, reported to the management, and executed corrective actions.

Delivered support in creating the Digital and Marketing annual business plan, KPIs, budget, and procedures

Coordinated the preparation of customer service processes, policies and procedures as per company strategy and guidelines

Assessed the effectiveness of developed initiatives and provided feedback to the Head of Digital & Marketing. Key Achievements:

Recognized for Building Customer Service Policy and Procedures Manual for the company.

Built, mentored, encouraged, and steered the customer service teams in all 18 Malls of Arabian Centres.

Commended for establishing the company’s contact center service training and building the CC agents. Dec 2003 – May 2016: Country Customer Service Manager at Waseela Int. for Adv. Part of (AWI), Riyadh, Saudi Arabia Key Responsibilities:

Acted as a trusted advisor across big client projects, accumulating & interpreting the project's needs and articulating the business proposals, including media plans, workflows, SOPS, costing and pricing, etc.

Achieved customer satisfaction by delivering customized advertising and marketing solutions to clients and liaising with company departments as an operations manager/customer service manager.

Engaged with more clients through different marketing strategies.

Contributed to leading the contact center's special operations and innovating new approaches to acquire more clients.

Held responsible for creating and handling the customer service department’s policies, procedures and workflows.

Created call scripts and assessed marketing research questionnaires (customer surveys).

Enhanced contact center telemarketing services and met assigned targets by preparing and reviewing the call reports.

Encouraged and provided strategic directions to the Customer Service teams in meeting the targets, including Classifieds Ads, Commercial Ads, Flyer distribution, Activations Services, Internet Ads (Banners, Impressions, Directory and Classifieds on the company website), Online Auction, and Google Ad Words (AWI Golden Partner). Key Achievements:

Developed and led the company’s Customer Service Department Contact Centers & Telemarketing Services.

Commended for successfully Managing Mobily – Waseela Merchandising Project 30 Million SR. Project

Recorded a significant rise in the number of Paid Classifieds from 800 to 3000 by launching the following services for classified Ads: such as SMS service, Coupon Service, Pictured Classified Ads, and Collection Service

Led the Classified Ads 2008 & 2012 Marketing Campaigns, which enhanced the classified service awareness, reached 4500 paid weekly classifieds, grew the number of classifieds advertisers by 25%, and generated classified revenue of 2 million SR annually.

Pivotally handled the overall Waseet TV KSA Operations (Ads, Guests, Clients and Gifts)

Initiated quality control teams and developed the workload and weekly report reviews. Previous Career Experiences in Riyadh, Saudi Arab: Jan 2002 – Nov 2003: Operations Manager at Bait Al-Tatawor Co. ZEPTER Int., Health and Beauty Products Apr 1993 – Mar 2001: Store Manager at Al-Orgwan Stores, Fashion Retail 1991 – 1993: Salesman at Zahar Exhibition, Fashion Retail, Fashion Retail

Monshaat, Advisory and Mentorship Services Projects’, (2019- Oct. 2022)

Waseet Online Services (digital and social media) (2011-2015) Project

STC Activation and Merchandising Project (2010-2014)

Mobily Activation and Merchandising Projects (2006-2010)

Waseela's (Al Waseet Int. KSA) contact center projects and operations (2003-2015)

Waseet TV Project, operations and Logistics (2009-2010) MAJOR PROJECTS

Bait Al Tatawor, training and development for the End User Sales Team 2018

Ministry of Labor, as a professional consultant for studying and building Flexible Working Hours Program, 2018

Be Consult for their client's projects, 2017

YELO Rent a Car, training and developing customer service and call center agents, building department's policies and SOPs for handling complaints, inquiries follow-ups, internal communication, workflows including social and digital media, 2016

DNA, for their different projects and services, 2016

Tabalwor, for their governmental projects, 2016

Madi International, training and developing for CS and CC agents, for handling complaints, inquiries follow-ups, internal communication, workflows, call scripts & products briefs manual, policies, and SOPs, 2015

PhD (Marketing) from MUST University 2024

MBA (Marketing) from MUST University 2012

BSc (Business & Management) from the University of Maryland University College UMUC in 2001. Certifications:

Business Digital Transformation 2023

PMP® Certification Training Course, 2021

Train of Trainer Certificate, 2021

Introduction to Project Management, 2020

Sales Agent Coaching, 2013

Finance for Non-Financial Professionals, 2009

Training Attended:

Call Center Team Development (Al-Balad News Paper, Lebanon)

Waseet TV Training Media and Services (AWI Group, Lebanon)

Distribution, Circulation and Target Mass Mailing Services Training (Waseela for Adv., KSA)

Merchandising Services (Waseela for Adv., KSA)

Courses Attended:

Project Management

Sales and Sales Management

Business Law

Consumer Fraud

Managerial Leadership

Human Resource Management

Managerial Accounting

Financial Accounting

• English: Fluent

• Arabic: Native

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