E-mail: ad20x0@r.postjobfree.com

Mobile : +486******** (Roaming)

Mobile : +961-**-***-*** (Lebanon)

Najib Roger Choueiry

Summary

Career Objective

A 21 years experience of F&B, Retail and Production Executive with extensive International franchises, new locations, startups, business turnarounds, brand creation and incubation experience with emphasis on business development and general management.

Aiming to become a part of an organization that’s aggressive about its trade as I am with mine for I believe compatibility will result into a long-term career and success for all parties involved, which I hope would go for the next 20 years, preferably in Lebanon where I can be home and close to my parents.

Key Skills

Areas of improvement

Experience

Budgeting, Business Planning and Risk Management.

Full head office departmental roles & duties know-how, especially within the F&B and production development

Aims to be aware of Micro details without falling in the trap of Micro-managing unless required.

Systematic approach to day-to-day operational management.

Innate passion for developing people into winning & systematically competitive teams. (+19% Net Profit over the past 8 years)

Provides bi-weekly training sessions covering all business subjects as a part of my managerial approach.

An unlimited gas-tank that endures long days, weeks & months when operations requires it.

SOP optimization and/or creation when/if needed.

Ability to transform workplaces into Employment Destinations & decreasing employment turnover. (300% higher retention record in the past 12 years).

Innate Marketer (Participated & led 14 Sales & Marketing Annual Plans/Calendars in the past 9 years for Multiple Concepts)

17 years of New Markets F&B/Hospitality studies experience (7 Countries, 32 Cities).

-Very serious (Yet very composed & Positive) and loosens up only when every operation is going perfectly. Needs to be more fun which is a task I am trying to improve daily.

-Tends to use Business EQ (Emotional Intelligence) a bit more than my liking due to how much I care & expect from people’s potentials.

May.18 – Present Sky People Hospitality Poland

Position: Managing Director

Duties:

Creating the American concept ‘Smuggler’s Inn Diner’ (@smugglerzinn) in 2018 and running its day-to-day operation.

Turning the Restaurant Profitable in its 3rd month of Operation and hitting Sales Targets in the 5th Month.

Managing to outsell Poland’s Biggest Diner/Burger Franchises within the same Street by Month 4 of Operation.

Turning Smuggler’s Inn and its 2 related Businesses into an employment destination with 200% lower team turnover compared to the market.

Remained slightly Profitable during the last Pandemic without losing any Team member out of 82 employees.

Founding Sky People Bakery B2B Plant that Produces 20000 Bakery pieces per day to supply Restaurants (Burger, Subs, Pain-De-Mis…) in the entire Silesia Area.

Managing a Fleet of 12 Trucks that Delivers Daily Pre-planned Athletes meals boxes to 350+ Guests daily and Bakeries to 23 Restaurants/Hotels.

Managing a separate Central Kitchen that produces Smuggler’s Inn signature 5 Seasonings, 14 Sauces/Dressings, Vegetables and fruits washing, cutting and packing, Meat Cutting/Grinding/Marinating/Smoking, Cold Cuts Slicing…

Assuring the Production Flow, Planning and Total Quality Management of the Restaurant, Its Central Kitchen and the Bakery Plant.

Mar.15 – Apr.18 Al Ithar Al Arabiya KSA

Position: CEO

Duties:

-New F&B concepts creation;

-Le Concheur Belgian Chocolate (Café & Restaurant)

-Starting a Chocolate Lab in affiliation with the world’s number 1 Chocolate “Valrhona” from France to sell their Chocolates B2B and retail as well as its Academy Arm that holds daily classes for Professionals and the public.

-Landing 2 locations for Le Concheur at the biggest 2 malls in Jeddah and was chosen amongst a 120 other concepts.

-Outselling Patchi and Godiva in the Prince Sultan Street Branch selling over a 150 Dpuble-Wrapped Belgian Chocolate Boxes despite their Size and Marketing Machine.

-Oleaceae, a Fine-Dining concept built on selling the World’s to 100 Oils & Vinegars in taps on the walls of the Restaurant Retail area, an upscale Cold Cuts and Aged Beef Area and a Personal Chef on every Table/Island.

-Building a 20,000 sqm Storage Facility with a fully integrated Storage System from the Consumption Projection Study team up to Zoning, Labeling and Disptach…

-Acquiring already existing Hospitality & Leisure Concepts (Century Burger, Al Kahayal Turkish Restaurant)

-Sub-Franchising the Mini-Market/Convenient Stores concept “Zoom" from the UAE and undergoing a 15 days Brand training in the UAE before opening 6 of its locations in 2015.

-Franchising the Brand “Ubhar" from Muscat – Oman, and launching its Catering Arm to handle 3 Major Oil & Gas companies accounts in Muscat and its Suburbs to Triple its Net Profits Y2Y.

-Managing the day-to-day operations of all supportive departments (Logistics, Production, TQM, Brand Managers, GROs, HR, Marketing and Finance.

Oct.11 – Aug.14 Anan Holdings KSA

Position: Projects Manager

Duties:

-Creating and managing the land acquisition, contractors, consultants, government liaisons, international affiliations (World no.1 “American Top Team”), layout, suppliers of the World’s biggest MMA & Cross-fit Center “ARENA MMA & Fitness” in Jeddah – KSA)

-Franchising the most famous New York Pizza Concept from Beverly Hills “Melbury” to be opened soon in Jeddah.

-Managing the day-to-day operations of Turkish Cuisine Catering Brand AIDA that handles the Catering of 5 Major Oil & Gas & Royal accounts in Jeddah, Riyadh and Indistrial Jubail.

-Creating an integrated ISO/HACCP Sanitation, Production, Logistics & Food Safety Porgram to enable AIDA to be accepted by Industrial Jubail City municipality, The Safest Food Safety City in the world and the hardest to get into.

-Managing the supportive departments heads such as Admin, Finance, HR, Marketing, Maintenance, Logistics, Fleets, Central Store, Central Kitchen, Home Delivery and the Call center

-Operations & Franchising manuals creation.

Oct.08 – Oct.11 Al-Munajem & Sons. KSA

Position: Country Director of Sales, Production & Operations

Duties:

-Developing the “Diet & Nutrition Center” from 12 existing outlets to over a 100 outlets in the frame of 3 years, while increasing the sales of the existing 12 outlets by 40% Y2Y.

-Adding the Retail line to the Restaurants and turning them Into a one-stop-shop for over 2000 SKU of Healthy FMCG from Personal Hygiene products, to Flours/Sugars/Sauces and Sweets/Savoury Treats.

-Defining storage par-levels of each SKU based on Sales trends and market studies.

-Overseeing the Shipping/Clearing of all Exclusive FMCG Shipments.

-Managing the day-to-day Operations of 100+ F&B Boutique shops, Logistics, Home Delivery, Maintenance, Catering & Cafeteria outlets in Hospitals and Universities

-Offering a menu of 3 different Daily Hot Meals, 18 Prepackaged Sandwiches, 10 Prepacked Salads, 25 French Pastry Cakes and 400 types of Lebanese Baklava and Bakeries including the best Seller Frozen Lebanese Manakish boxes (1500 pcs/day)

-Building 3 Production Plants (8000 sqm to 22000 sqm) in Jeddah, Riyadh (Al-Kharj) and Dammam.

-Drawing Plants layouts, Operational Flow and defining its Production lines and its suppliers.

-Developing a Delivery fleet of 115 trucks and its Maintenance Facility

-Developing own MEP maintenance team for all locations.

-Concept design, marketing and image

-Re-designing Menus and Recipes Control

-Planning and sourcing new Trading Locations

-Sourcing, dealing with and managing contractors

-Opening an average of 2 new Outlets per month

-Creating Operations SOPs, Systems & Employees Manuals, Handbooks and KPI

-Defining Annual Budgets & Monthly P&L of all existing & new outlets

-Managing the operation of Gulf Catering, one of the oldest Catering Groups in KSA, operating in over 60 Oil and Gas compounds, Maternity Hospitals, Medical Centers, Universities, Schools and Camps in all 3 major regions of the kingdom.

Dec.05–Nov.08 MESK Holdings Bahrain

Position: Group Operations Manager

Duties:

-Managing several F&B Concepts (QSR, Fast, Casual & Fine Dining)

-Meat Co. (South African Meat & Wine Company) which a Casual dining concept that’s no.2 in SA, yet we made it into no.1 in the MEA area by turning it into a Fine-dining concept with high-end overall quality.

-O’Briens, Irish Sandwich Bar (1 Branch into 3 Branches)

-Obtaining full freedom to create a new menu and new bakeries/pastries line to outsource for local Coffee shops and Restaurants such as Starbucks, Caribou & Dôme…

-Planning the Retail and Merchandising line with O’Briens Ireland

-La Cave, Steak & Wine Cellar (Turned into Block 338 after opening Meat. Co)

-Aroma Café, Lebanese-International fusion Restaurant and Aroma Catering (Lebanese and International cuisine)

-MRC (Mesk Restaurants Complex)

-Cake Boutique

-Mesk Catering

-Bohemia, a Spanish fine dining restaurant

-Brands R&D, Franchising & Sub-Franchising

-Brands Re-branding (ATL/BTL) & Fit-out refurbishment

-Creating Disciplinary Systems, Career Development plans, KPI related Salary Scale, Scales, 360 degrees evaluations, Performance Competency programs & Training Manuals

Dec.02–Nov.04 Crepaway Beirut, Lebanon

Position: Operations Corporate (8 Branches)

Duties:

-Conducts Daily, Weekly & Monthly Checklists to Monitor Associates Image, Knowledge, Communication, Preparation, Set Up, Service, Systems Well-Implementation, Cost Control, Effectiveness and Discipline…

-Planning & Executing Beirut Downtown Branch Re-Opening.

-Handling All Operations of Crepaway Doha Pre-Opening & Opening.

-Defining Performances Gaps & Deficiencies to identify the needed corrective actions whether it is Training, Coaching, Orientation or Systems amendments

-Controls Team and Restaurants Hygiene, HACCP Measures & Franchise Standards.

Aug. 97– Aug. 01 Dunkin’ Donuts Lebanon

Position: District Manager

Duties:

-9 new branches Pre-opening, Fit-out and Opening operations throughout the country.

-Training 1000+ New Trainees and Every Positional Promotion from Counter to SPV to Ass. Mgr and Manager.

-Daily consumption projection of 400+ products to define daily and weekly production levels.

Early Career Highlights (Consultancy, Seasonal and Under Age jobs):

-Hos Martin - Norway Seafood products handling/storage at every CCP, safety, prep and presentation consultancy in all their 3 branches (May 2022 – Aug. 2022)

-Prunelle B2B Bakery/Pastry Production Consultant Sep 01-Sep-02

-Ben & Jerry’s Branch Manager - Bliss, Hamra (Lebanon) Opening Manager – 1999 (Had to abdicate since Dunkin Donuts did not accept me to have another job)

-Ecomax Supermarket – Deek El Mehdy (Lebanon) Cold Cuts & Vegetables/ Fruits Stands Supervisor (1996)

-Applebee’s, Seattle’s Best Coffee, Subway, Cinnabon, Cinzeo, Hardee’s, Teriyaki, Domino’s (Summer jobs in Vermont – USA 1991-1994)

Interests:

Basketball, Cooking, Behavioral Science & Interior Design

Education:

1997 – 2001 (American University Of Beirut)

- Nutrition BS (F&B) (Undergraduate)

1996 (Champville)

- French Baccalaureate – Philosophy.

Trainings:

o“The 6 Thinking hats Meets Sheldon Bowles Team Structure” Edward De Bono by Sheldon Bowles, Las Vegas - USA (2014)

o“NLP” Neurological Leadership Programming, Via DTI Dubai (2005)

o“HACCP” Hazard Analysis of Critical Control Points, Via Hamilton EAT-Safe Corporation (2005)

oPractical “HACCP”, Via Crepaway (2005)

o“The Fish Philosophy” Creating Better working environments, Via Larnaca B&L Firm (Cyprus 2003)

o“S.M.A.R.T Goals” Via Marc Asmar. (2003)

oBasic, Intermediate & Advanced Food Safety Trainings Via Boeker (2003-Lebanon & 2006 Dubai)

o“Basic Management” Via NBTS (2001)

o“Guest Mania” Via J.J Fox (Dubai) (2001)

o”COFFEE MASTER” Via Seattle’s Best Coffee. (2001)

o“Marketing Super Star” Via Jeffrey J. Fox T&D Int’l (2002)

o”Retail Management Training”, Via Dunkin Donuts & NBTS (2001)

o” Training the Trainers”, Via Dunkin’ Donuts (1999)

o“The Coaching Pill” Via Dunkin’ Donuts (1998)

o” Fast, Fresh, Friendly & Clean” advanced steps to Guest Service Via Dunkin' Donuts (1998)

o” First Things First” Via Dunkin’ Donuts (1997)

o“Primal Leadership” via Ben & Jerry’s. (1997)

o“How Baking Works” – Via Dunkin’ Donuts Multiple hired Austrian Bakers. (1997)

Additional Skills:

-Microsoft Office Knowledge

-Proficiency in most Hospitality POS, HR, Accounting Software Systems & ERPs

-PRIMAVERA certified

-Fluent in Written & Spoken English, French, Polish & Arabic

Background:

Born on the 20th of May 1977

Lebanese – Passport #: RL 2866964

Married – No kids.

References:

-Mrs. Narise Kamber

Jena Bakery & Saffron (Bahrain) Founder & Owner.

Tel: +973********, E-mail Address: ad20x0@r.postjobfree.com

-Mr. Tony Rageh

Diet & Nutrition Center Production & Quality Mgr.

Tel: +966*********, E-mail Address: ad20x0@r.postjobfree.com

-Dr. Naji Bejjani

NBTS GM

Tel: +961*******, E-mail Address: ad20x0@r.postjobfree.com

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