W. Spencer Spaulding

*** ********** ***** ******, ******* 47001 513. 446-7144 ad20tg@r.postjobfree.com Sales and Marketing professional with demonstrated domestic and international executive sales management success. Experienced in market analysis, product development, international and domestic dedicated time sensitive coordination, corporate financing, banking, legal and commercial related issues. Developed and managed direct sales and distribution channels. Extensive experience in domestic and international marketing creating brand awareness with a strong emphasis on market trends and competitive analysis. Skilled in developing corporate identity, strategic long planning and product branding. A highly competitive, motivated driven leader with excellent insight and vision. Experienced in building and managing high performance, results driven sales teams and organizations utilizing humble leadership and lead by example philosophies.

Professional Experience

GraphixOne Corporation Cincinnati, OH 1999 - 2017

Privately owned, 35 employees, equipment manufacturer and distributor providing customized printing and web finishing equipment to the label printing and packaging industries. Product offerings included new equipment and equipment restoration with an emphasis on multiple substrates, automation and flexible configurations. All products supported by field service, installation, dismantlement, equipment relocation, replacement parts and engineering.

President, co-founder

• P & L responsibility providing ty for Corporation with $15.0 million annual Sales.

• Responsibilities included sales & marketing, manufacturing, engineering, logistics, accounting, parts and field service.

• Created GOF (GraphixOne Financial) providing in-house and third-party finance and leasing options for all equipment manufactured and distributed by GraphixOne.

• Responsible for banking, credit lines, letters of credit, legal and all commercial related issues within the corporation.

• Managed sales channels domestically and internationally consisting of direct sales, distributors, representatives, and agents.

• Designed and implemented all sales and marketing advertising creating strong brand awareness, trade show selection, media and sales and product training.

• Participated in all industry trade shows, display designs and coordination domestically and internationally.

• Over saw Customs related shipping issues, logistics, bonds and escort permits for all land, ocean and air freight.

• Member of TLMA, FTA and IBFI industry organizations. GSS (Graphic Systems Services, Inc.) Springboro, OH 1994 – 1999 Privately owned corporation providing design, engineering, manufacturing and service for GSS equipment and Harris/Schriber printing and bindery related equipment serving Business Forms, Direct-mail and Book binding printing and converting companies worldwide. Sales Manager Midwest/Southeastern

• Managed sales and marketing for Midwestern/Southeastern regions consisting of 14 states.

• Implemented and drove new product designs that launched a new and innovative line of hybrid equipment. Accomplished this through in-depth research, strategic planning and alliance with specific customers attempting to capture market share in specific markets where the current printing equipment technology was not available.

• Responsible for $8.0 million in annual sales in the region including OH, IL, WI, IA, MI, IN, KY, TN, VA, TN, NC, SC, GA & FL.

• Created and presented complex sales proposals, presentations, ROI’s and service contracts to current and prospective customers.

• Participated in all industry trade shows domestically and internationally presenting current equipment features and capabilities.

• The top performer in annual sales five years in a row exceeded sales goals each of those five years by 10% - 20%.

• Member of IBFI and TLMI industry organizations.

Gallus AG St. Gallen, Switzerland 1990 - 1994

A Heidelberg company and innovative industry leader in the design and manufacturing of specialized lithography, flexography, letterpress and rotary screen-printing equipment serving the Pharmaceutical, Heath/Beauty, Prime label and Packaging printing markets. Sales Manager Midwest Region

• Managed Cincinnati, OH regional sales office consisting of sales assistant and two service engineers serving an 8-state region consisting of OH, IN, MI, IL, IA, MO, KY and TN.

• Responsible for annual sales quota of $3.0 - $4.0 million.

• Responsible for creating and presenting complex custom sales proposals and sales contracts to senior management of all customers and prospects in Midwest region.

• Consistently achieved or exceeded sales goals, finishing in the top 3 each year consisting of a 10 Sales Manager sales force in the US.

• Organized and assigned all personnel required for equipment demonstrations, product testing and plant tours throughout North America and Western Europe at existing customer facilities utilizing various Gallus printing equipment.

• Participated in all major domestic and international trade shows. consisting of Label Expo, Chicago IL, LABEL Expo Europe, Brussels Belgium and Drupa, Dusseldorf, Germany.

• Member of TLMI and FTA industry organizations.

Airprint Systems, Inc. Chicago, IL 1986 - 1990

Privately owned industry leader in the design and manufacturing of computerized automated gluing equipment for business forms web collating equipment, printing presses, folding carton and book binding equipment for Printing, Packaging and Corrugated Box manufactures worldwide. Corporate headquarters and manufacturing in Chicago, IL and New Smyrna Beach FL with Sales and Service offices in CA, OH, CT and London, England.

Vice President, Sales & Marketing

• Responsible for worldwide sales and marketing through direct sales, distributors and OEM sales channels.

• Sales group consisted of 8 direct salespeople, 5 and 8 distributors producing $12.0 million in annual sales volume.

• Designed and implemented all Sales & Marketing content and materials for brochures and industry publications in North American, Europe and South America. Produced various articles for trade publications on market trends and equipment available for specific applications.

• Responsible for all trade show participation, selection of equipment, personnel, equipment, booth coordination and logistics.

• Created and implemented procedures and policies creating cost savings and additional revenue.

• Researched and analyzed market trends driving new product design from conception to launch.

• Member of IBFI industry organization.

Education

Cincinnati State – Marketing

Dekalb College – Business

References

Available upon request

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