Tod Mershon

Sales Director Profile

ad20m1@r.postjobfree.com • 908-***-****

LinkedIn • New Hope, PA 18938

Summary

Dynamic and result-oriented Sales Professional with over 20 years of extensive experience in mortgage lending and sales management. Proven track record in leading high-performing teams, driving business growth, and enhancing customer satisfaction. Expert in strategizing and implementing innovative sales techniques and recruitment methodologies. Renowned for exceptional leadership in managing large-scale operations, with a keen focus on maximizing profitability and market share. Excelled in leading team engagement initiatives to boost customer satisfaction, loyalty, retention, and growth. Demonstrated expertise in strategic task allocation, resulting in optimized group productivity and efficiency. Skilled in designing and executing comprehensive training programs, aligning team goals with organizational objectives. Proficient in fostering positive employee relationships through effective communication, educational opportunities, and developmental coaching. Adept at identifying and efficiently responding to customer needs, ensuring the highest levels of service and efficiency.

Areas of Expertise

Strategic Sales Management

Customer Satisfaction & Retention

Operational Management

Communication & Negotiation

Team Building & Coaching

Sales Training & Development

Mortgage Loan Origination

Financial Acumen

Business Growth & Development

Market Analysis & Expansion

Relationship Building

Revenue Maximization

Professional Experience

Movement Mortgage, Bridgewater, NJ 2022 – Present

Team Leader/Licensed Mortgage Loan Originator

Spearhead team engagement initiatives aimed at fostering customer satisfaction and loyalty as well as bolstering retention and growth. Allocate daily tasks strategically among team members to optimize overall group productivity and efficiency. Implement comprehensive training programs and support mechanisms, while ensuring team members’ alignment with organizational objectives. Cultivate positive employee relationships through consistent communication, educational opportunities, and developmental coaching. Identify and respond to customer needs with emphasis on ensuring high levels of service and efficiency.

●Enhanced team motivation and performance, resulting in notable customer retention and business growth.

●Streamlined team workflows, achieving significant improvements in productivity.

●Developed and executed a robust training framework, markedly improving team skillsets and goal attainment.

●Fostered constructive employee relations, leading to a positive work environment and increased staff morale.

●Boosted customer experience and service quality by addressing customer requirements.

Union Home Mortgage, Royersford, PA 2021 – 2022

Sales Manager/Mortgage Loan Originator

Led recruitment and origination of residential mortgage loans through self-sourced referral networks. Implemented innovative strategies to capture new market opportunities and expand customer base. Oversaw a comprehensive market analysis to offer products and services, resonating with a broader audience.

●Recruited $250 million in production in the first year, showcasing effective leadership and market acumen.

●Originated $23 million in residential mortgage loans, demonstrating strong sales capabilities and industry expertise.

Homebridge Financial, Hillsborough, NJ 2010 – 2021

Regional Sales Leader

Managed branch and regional operations while overseeing a portfolio exceeding $250 million in annual loan production. Pioneered and developed the renovation loan department, progressively elevating to a market-leading position. Facilitated ongoing training for Loan Officers with focus on sales growth and professional development.

●Generated an average of $22 million per year in personal loan origination, demonstrating exceptional sales prowess.

●Established and grew the #1 renovation loan department in the U.S. by showcasing key leadership and strategic planning.

●Enhanced Loan Officer capabilities through targeted training, contributing to regional sales growth.

Ivy Mortgage/Gateway Funding, Hillsborough, NJ 2004 – 2009

Northeast Sales Manager/Loan Officer

Managed regional operations with emphasis on achieving $1.5 billion per year in mortgage originations. Played a pivotal role in the successful merger of Ivy Mortgage into Gateway Funding. Balanced management responsibilities with personal mortgage origination to average $30 million per year.

●Drove regional operations to achieve a substantial annual origination volume of $1.5 billion.

●Navigated and executed a strategic company merger, ensuring seamless integration and operational continuity.

●Maintained a high personal origination average, demonstrating a strong balance of management and sales skills.

Education

Bachelor of Arts in Economics/Political Science

Rutgers University, New Brunswick, NJ

Awards & Recognitions

●Secured the NJ Monthly Magazine's 5 Star Customer Service award for a decade, a distinction shared by only 8 of 10,800 Loan Officers in NJ.

●Achieved US National Championship victory in competitive senior softball as a key team player, November 2021.

Licenses & Certifications

NMLS # 20655, Licensed Mortgage Originator

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