Kerry L. Schneider

Digital Marketing Manager

216-***-**** Cleveland, Ohio

ad20f7@r.postjobfree.com klschneider.com

Professional Summary

Results-driven and passionate Senior Digital Marketing Manager with more than 15 years of experience in driving business growth and achieving marketing objectives in fast-paced and deadline-intensive environments. Proven expertise in Digital Marketing, Content Strategy, Branding, and E-Commerce, resulting in enhanced user experiences, increased engagement, and improved ROI. Skilled in SEO, social media, and email marketing automation to deliver impactful results. Strong project management, analytics, process improvement capabilities, and technical skills ensure efficient operations and optimized marketing strategies. Excellent communication, leadership, and collaboration skills foster team growth and drive organizational success. Seeking a challenging role to leverage opportunities for writing, strategic thinking and effective marketing campaigns for accelerated business growth.

Skills

• Strategic Marketing • Advertising • ABM • Account Management • Content Creation • AI Content Generation

• Storytelling • Copywriting • CMS (Content Management Systems) • Branding • Brand Management • Marketing Solutions • Digital Campaigns • SEO • Social Media Marketing • Email Marketing • Multimedia Management • Video Production • Video Editing • Analytics (GA4) • CRM • Customer Service • SMS and Mobile Marketing • Business Sales Enablement • Digital Technology • Digital Product Management • Product Strategy • Agile • Cross-Functional Team Leadership • Kanban • Project Management • Product Backlog Management • Collaboration Software (JIRA, Asana, Trello, etc.) • Stakeholder Management • User Experience (UX) • Customer Experience • Collaboration • Problem-Solving • Critical Thinking • Market Research • Adaptability • Innovation • Written and Verbal Communication Skills • Market Analysis • Competitive Analysis • MS Office (PowerPoint, Word, Excel, Teams, etc.)

Work Experience

Freelance – Content and Branding Strategy

Self-Employed 05/2023-Present

Led rebranding project for home services company by developing new mission, vision, and values, performing SWOT and competitive analyses, and defining brand voice, target market, and brand culture.

Provided product and platform launch support for a home financial services start-up with creative content including website content, sell-in presentations, and training video scripting.

Drafted podcast scripts on branding and content marketing strategy for major national HVAC manufacturer through client contacts.

Create and curate website content for various clients using AI tools and editing as needed, including pillar pages, blogs, SEO pages, and more.

Director of Marketing

All American Heating, Inc 06/2020 – 05/2023

Achieved consistent business growth of $1M per year, increasing revenue from $800,000 to $3.9M.

Led successful company rebranding initiative, including website redesign and social media strategy.

Built and managed company website using WordPress and implemented effective SEO strategies.

Developed and executed B2C advertising campaigns across multiple channels, resulting in increased leads.

Expanded social media presence by over 100% and generated 70% of leads through Google platforms.

Senior UX Content Strategist

The Sherwin-Williams Company (Contract) 06/2019 – 04/2020

Played a key role in enabling remote work during the COVID pandemic through effective communication and content strategy. Utilized UX Personas and Customer Journeys to drive strategic content initiatives.

Created and produced training videos and authored How-to-Guides for Microsoft Office 365 tools.

Managed SharePoint intranet redesign and implemented traffic drivers for increased adoption.

Oversaw content translations in 13 languages for global regions and implemented metrics using Google Analytics.

Kerry L. Schneider, Page 2

Director of Marketing and Project Services

World Synergy Enterprises, Inc. 03/2018 – 06/2019

Drove B2B client growth through content marketing, lead generation, and marketing automation.

Provided copywriting and editing for various marketing collateral and materials.

Conducted business analysis activities, including information architecture and UX collaboration.

Overhauled project management systems for more accurate estimating, implementation and testing, increasing client satisfaction.

Led web and software application projects with budgets up to $250,000, following a hybrid Waterfall/Agile process.

Marketing Manager

Goldstein Group Communications, Inc. 10/2017-03/2018

Implemented inbound marketing campaigns focused on content pillars for lead generation.

Authored website content and managed CMS platforms such as WordPress and HubSpot.

Collaborated with design teams to enhance user experience for web and digital applications.

Monitored client KPIs using Google Analytics and other marketing analytics tools.

Content Strategist, E-Commerce

Cardinal Health 12/2016 – 06/2017

Spearheaded content marketing and social media initiatives for www.edgepark.com, a B2C e-commerce platform, to cultivate user trust, enhance customer loyalty, educate the audience, and mitigate negative sentiment through active engagement.

Successfully gained executive support for the content strategy by conducting comprehensive situational, SWOT, and competitive analyses.

Utilized various tools, including surveys, keyword analysis, and analytics platforms like Google Analytics, Alexa, Facebook, and Twitter, to identify and track audience media preferences, enabling informed decision-making for targeted channel selection.

Implemented a robust content governance system, including thorough legal and compliance reviews, ensuring adherence to regulatory requirements. Obtained necessary approvals for content publishing through the SAP Hybris CMS and Sprout Social.

Product Manager, E-Commerce

Cardinal Health 10/2012 – 12/2016

Managed the development and enhancement of a high-revenue e-commerce website with 40,000 SKUs, ensuring timely updates and improved user experience.

Drove significant growth in web order percentage, increasing it from 16% to 35% through targeted content and functional enhancements.

Led user experience improvements through user story creation, process flows, and specifications, and overseeing comprehensive testing for key initiatives, including the mandated upgrade to the ICD-10 diagnostic coding system.

Developed new features such as the “Zip Line” quick checkout process, resulting in improved user experience and streamlined purchasing.

Implemented the Patient Track order tracking module for diabetes device customers, reducing customer service costs by $125k annually.

Managed the content workstream for a $6M website re-platform, delivering user-centric content.

Volunteering

Cleveland Pride Band Marketing Committee

Newsletter creation and website support

Education and Certifications

Master of Arts, Counseling Psychology - John Carroll University, Cleveland, Ohio

Bachelor of Business Administration, Marketing – Ohio University, Athens, Ohio

Project Management Professional (PMP) – Project Management Institute (06/2014 – 07/2018)

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