Design Consultant, Creative Director, Graphic Designer

Self-Employee / Freelance

Freelance creative leader with expertise in creative direction and graphic design.

– Working with a variety of clients and high-profile businesses to create digital & print creative solutions, developing the shape, form and voice of their brands in the marketplace.

– Implementation of marketing projects from conception to production within brand guidelines, including websites, infographics, impactful PowerPoint and Keynote presentations, print collateral and digital advertising.

– Collaborating closely with clients to understand brand vision and goals, translating these into visually captivating concepts and campaigns that result in increase in brand awareness and customer engagement.

Clients range from real estate and automotive companies to fashion retailers:

– CBRE Group Inc, Commercial Real Estate services and investments

– Mazda, North American Operations (developed branded immersive event graphics in support of a corporate event)

– Neiman Marcus, Multi-brand luxury integrated retailers in the US

– Sephora

Sr. Visual Designer

IBM—Global Marketing Blue Studio

Dallas, TX (remote)

10/2015 – 08/2022

– Responsible for the design and development of high-quality promotional work for a wide range of deliverables including marketing collateral, web assets, social media and motion graphics, interactive infographics and e-books, corporate Keynote / PPT presentations, trade show, global event materials to support worldwide marketing teams.

– Created brand vector illustrations, pictograms, technical diagrams consistent with the IBM Design Language.

– Collaborated effectively with creative marketing teams and key stakeholders globally across IBM Marketing Studio and Corporate Events, including IBM Cloud, IBM Watson and AI, IBM Security, IBM Partner Ecosystems, IBM Global Technology Services, and more. My work touched every channel, from product design to advertising to partnerships.

– Successfully partnered with the Design Director and copywriter.

– Guided and inspired other designers with recommendations and creative solutions, helping them understand and apply branding standards.

– Advocated and educated business units on IBM Design Language.

Accomplishments:

– Bronze Award in Best use of social category for the “Build-with-IBM” campaign

– Recognized with an IBM award promoting the Business Partner Connect® project

– Recognized for a social campaign promoting the IBM Think® digital event

– New brand development for the IBM Partner Ecosystem business unit.

Designer Consultant Art Director

Self-Employee

Dallas, TX (remote)

10/2014–10/2015

Freelance designer and project manager in charge of creating promotional work for a wide range of clients in the US and abroad.

– Nanometrology International (nano-tech company) — Company logo design, Brand Identity, advertising, tradeshow for an international event.

– Neiman Marcus — Upscale design for national ads, brochures, event invitations, large-scale wallscapes, in-store signage

– iTravel (Israel) — Logo design, brand identity, advertising, marketing materials.

Sr. Graphic Designer

Dallas Symphony Orchestra

Dallas TX

10/2013 –10/2014

– Project lead on all marketing initiatives, from concept and design to final production of print and web, collateral, promotional and advertising pieces

– Art directed photoshoots

– Collaborated closely with marketing colleagues, and creative staff to perform various marketing ideas and decisions: developing the DSO brand to its world class standard, promoting the current production in its best capability

– Mentored junior designers on the team to inspire and help achieve consistent high quality creative outputs

– Managed offset print vendors on pre-press and quality control through editing and approval process

Accomplishments:

– Designed ad campaign and environmental design for the “25th Anniversary of the Morton H. Meyerson Symphony Center” in the Dallas Arts District

– Consistently recognized for fresh and innovative concept ideas and applications

Senior Design Lead

CHR Solutions

Dallas, TX

02/2011–08/2013

– Performed lead role in the design and production of print, identity, collateral, promotional and advertising pieces from creative concept through final output.

– Developed corporate brochures, motion graphics, business PowerPoint presentations, online advertisements and trade show exhibits.

– Directed and encouraged junior designers to create compelling concepts.

Accomplishments:

– Successfully developed, and enforced new brand standards company wide, played a key role in the visual strategy process.

– Created a fresh new image and strategy for the company and products.

Education

Institute of Art and Design, Mahon Avni – Tel Aviv, Israel

Bachelor of Arts (B.A)

Visual Communications, Graphic Design, Marketing and Advertising

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