Andrea Lazo

Remote – US ad20d0@r.postjobfree.com 443-***-****

WORK EXPERIENCE

Solid Waste Association of North America Remote

Director of Marketing & Digital Communications August 2022 – Present

Integrate design, public affairs, communication (online/offline), media engagement, and e-marketing to lead resource management, achieving measurable results

Innovate and optimize web communications to improve SEO performance and enhance organic keyword search results

Manage and mentor a nationwide team of marketing, design, and web professionals to boost their skills and productivity

Collaborate with senior leadership and various departments to conceptualize and implement corporate promotions and communications, resulting in a substantial 25% boost in WASTECON's event attendance

Optimize digital advertising using platforms such as Feathr, Google Ads, and Facebook Business Manager, yielding significant increases in online audience engagement

Craft a versatile range of communications, encompassing emails, social media posts, blogs, and press releases, with occasional delivery of public commentary representing senior leadership

Media Design Manager July 2020 – August 2022

Led and directed the design and marketing campaigns, encompassing print, digital, email, advertising, and video

Redesigned internal and external brands, resulting in a 25% improvement in brand recognition

Improved and re-engineered the marketing, digital design, and web internship program, resulting in a 50% improvement in the quality of talent recruited from universities across the United States

Drafted and finalized media partner contracts with annual event goals, increasing leads, exposure, and growth of attendance

Recruited and managed print vendors, photographers, videographers, and design contractors for events, achieving cost-efficient vendor management

Coached and mentored interns contributing to an increase in successful career placements and career advancements

Graphic Designer July 2017 – July 2020

Designed and updated detailed graphics to improve marketing campaigns

Championed creative direction and cross-departmental communication, translating abstract concepts into tangible designs that align with project objectives

Maintained a meticulous commitment to brand consistency, aligning all publications, logos, and advertisements with the style and branding guide

Strengthened print process efficiency and reduced errors through strategic vendor collaboration

Embrace Home Loans Columbia, MD

Graphic Design, Assistant Manager August 2016 – July 2017

Managed and coordinated a team of loan officers, coordinating communication between employees, realtors, and homebuyers

Identified event and sponsorship opportunities at community events to enhance exposure and community engagement

Increased homebuyer seminar attendance by 50% as a result of creating realtor campaigns, utilizing social media, email, and print marketing

Elevated online presence on social media platforms by implementing targeted marketing tools and strategies, resulting in a 15% growth

Directed marketing initiatives for loan officer recruiting events

EDUCATION

Full Sail University Winter Park, FL

Master of Fine Arts, Media Design 2020

University of Maryland Global Campus Largo, MD

Bachelor of Arts, Graphic Communications 2018

Howard Community College Columbia, MD

Associate of Arts – Graphic Design 2012

SKILLS AND INTEREST

Certifications: Social Media Marketing Certification, Content Marketing Certification

Memberships: American Society of Association Executives, 2017 - Present

Languages: English – Fluent; Spanish – Fluent

Technical: Graphic Design, Creative Writing, Print and Digital Design, Social Media Design, Event Branding, Data, Analytics, Adobe Creative Suite, HubSpot, Email Marketing, Remarketing

Core: Leadership, Performance Management, Training, Coaching, Art Direction, Marketing Campaign, Strategy, Creative Direction, Written and oral Communication, Organization, Detail-Oriented, Multitasking, Succeeding in a Fast-Paced, Deadline-Based Environment

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