Marketing: Designing, planning, and executing marketing and communication strategies to boost company sales.

Advertising and Promotion: Developing advertising campaigns and activating product launches, along with positioning existing products in the market.

Public Relations and Communications: Implementing strategic communication plans for a significant impact on external media (Radio, TV, Print & Digital Media) and developing internal communication strategies. Event Management: Planning, coordination & execution of events across diverse company’s areas ensuring that all aspects run smoothly.

Social Responsibility: Structuring, organizing, and managing impactful Social Responsibility programs that contribute positively to society. Additionally, skilled in developing and delivering motivational conferences. Digital & Social Media Management: Developing and managing digital marketing campaigns, including a Google campaign. Experience in actively managing and expanding the company’s presence on platforms such as Instagram, Facebook, and YouTube.

Networking: Skillful at cultivating and maintaining impactful relationships within diverse networking groups. Administrative Coordination: Strong organizational acumen, proficiency in office management, and a keen ability to handle sensitive information.

English

Spanish

832-***-**** ad20cw@r.postjobfree.com 10 Firewillow Pl. Spring Tx. 77381 P R O F I L E

A R E A S O F E X P E R T I S E

E D U C A T I O N

Marketing Degree

Instituto Tecnológico y de Estudios Superiores ITESM 1989-1993

Accomplished executive with an impressive 25 years of professional expertise leading prominent companies in their respective fields, fostering a successful career in Marketing, Advertising, and Communication. Possessing robust analytical, strategic, and communication skills that significantly elevated sales and corporate image. Acknowledged for adeptly orchestrating effective teamwork and demonstrating unwavering commitment to achieving corporate objectives. Proven success in envisioning, producing, and coordinating impactful special events, including product launches, fashion shows, concerts, as well as cultural, social, and corporate gatherings. L A N G U A G E S

C A R L A B O L A N O S

M A R K E T I N G & C O M M U N I C A T I O N P R O F E S S I O N A L My responsibilities included account development and overseeing strategic projects for the company. I designed solutions across various media branches, employing strategies such as ATL (Above the Line), BTL

(Below the Line), PR (Public Relations), and Social Responsibility. I collaborated with premium brands like Ferrari, Maserati, Mont Blanc, American Express, Playboy, Conde Nast, Herbalife, and Palacio de Hierro. My role involved planning, developing corporate strategy, customer development, and managing communication tools for the dynamic market. I analyzed various disciplines to enhance development in Sales, Marketing, Internal Communications, Corporate Image, Advertising, Public Relations, and Social Responsibility. Involved in the production of various events for these brands. During this period, I developed relationships with clients such as Nextel, Bridgestone, Nautica, Burson Marsteller, Cohn and Wolfe, Diageo, GICSA, Ge Money, Conde Nast, among others. Notably, I crafted the launch strategy for Diageo’s new brand, King George V of Johnnie Walker, resulting in significant profits of

$100,000 us. I also established strategic alliances, including one with Bentley, to elevate the event’s impact and foster future connections.

Additionally, I orchestrated launch events for two GICSA housing developments in Mexico City and Cancun, Quintana Roo, featuring the presence of Paolo Pininfarina. I formulated communication strategies for both events. Moreover, I designed the image for the Bridgestone Race, aligning it with the company’s mission to support NGOs.

M A R K E T I N G & C O M M U N C A T I O N P R O F E S S I O N A L W O R K E X P E R I E N C E

Business and Brand Development

K9 POLICE WORKING NOSES LLC

Successfully conceived and developed the brand identity for K9 Police Working Noses, strategically positioning it in the market.

Implemented highly effective marketing and communication strategies across diverse advertising channels, directly targeting the company’s core market.

Cultivated impactful relationships within various networking groups, contributing significantly to the establishment and reinforcement of the company’s reputation. Pioneered communication efforts resulting in the successful training of over 600 dogs, providing invaluable assistance to numerous families in the local area. Orchestrated a successful Google campaign, leveraging digital marketing techniques to enhance brand visibility and engagement.

Proactively managing and expanding the company’s presence on social media platforms such as Instagram, Facebook, and YouTube, fostering a strong online community. Effectively managing the company’s budget, I consistently implemented strategic financial measures that resulted in significant cost savings, contributing to enhanced financial health and sustainability. C A R L A B O L A N O S

Founder & Project Manager

RPI Integral Communication

2006-2015

DBA: K9 PW TRAINING AND BOARDING

Currently

M A R K E T I N G & C O M M U N I C A T I O N P R O F E S S I O N A L W O R K E X P E R I E N C E

Public Relations Manager

Avon Cosmetics

Cultivated strategic media relationships, directed image positioning, and created impactful advertising for product launches and ongoing campaigns. Managed the company’s Social Responsibility initiatives, notably combating Cancer and Domestic Violence.

Positioned core and noncore products, surpassing sales targets with a 312% increase in EPV through media campaigns and public leaflets.

Amplified media coverage for new product launches and Social Responsibility efforts, achieving a 260% increase through editorial support (EPVs).

Elevated donations for the Crusade against Cancer by 30%. Initiated the Women Race in Monterrey in 2004, creating substantial social impact. Organized the Avon Walk- Race against Cancer in 2005 and 2006, making it the largest national women’s race with 8,000 and 9,500 participants, respectively, and managing over $200,000 USD in sponsorships. Launched the "Raise the Voice against Domestic Violence" program at Los Pinos in 2004, attended by President Vicente Fox Quezada and First Lady Martha Sahagun. Organized a press conference with Salma Hayek for the program, garnering nationwide media coverage valued at $150,000 USD. Received five awards for Social Responsibility programs, including the Caracol de Plata (American Award), Marketing Monsters (Expansion Magazine), Believe Award (National Chamber of the Mexican Publishing Industry), and two awards from Elle and Glamour Magazine for cosmetic products. Structured and coordinated internal communications plans to raise company’s culture to all levels associates. Managed end-to-end coordination of company-wide-events, overseeing diverse areas such as Marketing to Human Resources ensuring seamless execution for gatherings ranging from 100+ to 9500 attendees. C A R L A B O L A N O S

2004-2006

I spearheaded comprehensive advertising and communication strategies to enhance the mall's brand visibility and engagement. My responsibilities encompassed media recruitment, meticulous organization, and seamless coordination of various media outlets. Additionally, I assumed the role of an adept event coordinator and planner.

Successfully managed advertising campaigns across radio and press platforms, achieving remarkable cost savings exceeding 50% for the company.

Pioneered the implementation of a refined methodology for policy and purchase processes, significantly mitigating financial leakage and ensuring a more stringent control framework for the company. Introduced an innovative approach to event execution through strategic sponsorships, resulting in substantial cost savings of 40% for the mall. •

Orchestrated and coordinated high-profile events that garnered media recognition, thereby elevating the mall's image and significantly boosting attendance. I demonstrated a keen ability to optimize resources, drive cost efficiencies, and elevate the overall profile of Plaza Satellite Mall through strategic marketing initiatives and meticulous event planning. Advertising & Communication Manager

Plaza Satelite Mall

2002-2004

Contact this candidate