Sophia Joy

*** **** **** ******

513-***-**** ad20ag@r.postjobfree.com

www.linkedin.com/sophiajoy

Education and Training

Phenotype, NYC

Event Manager, Content Strategist, and PR

• Planned, produced and edited founder content for all social media platforms - Instagram, Tiktok (13M views, 3.2M likes)

• Assist in creating strategy to secure social media cause with marketing and influencer partnerships

• Manage PR outreach

• Coordinate brand recognition events for fashion writers and potential investors

• Helped increase sales using guerilla marketing techniques

• Produced immersive event/pop-up in NYC

• Secured top influencers in NYC to promote luxury fashion line

• Increased loyal social media followers on Tiktok and Instagram Experience

Glewee, NYC

Social Media Marketing Specialist

• Prepared monthly calendar to manage online content across multiple platforms

• Contributed ideas during strategic and conceptual brainstorming sessions

• Planned and produced on the street interviews with top creators in NYC to promote brand awareness

• Successfully targeted and executed on-the-spot social media interviews at

"Playlist Live" convention in Orlando, Florida

Michale Kors Flagship, NYC

Sales Associate

The Fashion Institute Of Technology

Bachelor of Business: Global Advertising and Marketing Communications Skills - Guerrilla Marketing Campaigns

- Brand Promotion using all platforms of

socials

- Data Tracking and Trend

Analysis Market Research,

Forecasting and Analysis

- Strategic Planning

- Copywriting

- Administrative Support

- Video editing, Tiktok, Instagram,

Photoshop, Canva, Adobe Suite,

Illustrator, Microsoft Word, Excel,

Publisher, Powerpoint, Adobe In

design

June 2022

to

August 2022

October 2019

to

April 2023

January 2021

to

Current

• Sold various products by explaining unique features and educating customers on proper usage

• Contacted customers to provide information on new and exciting products and service offering

• Fostered relationship with customer base and retain business

• Identified trends for sale promotions to increase interest or demand in products

Campus Involvement Cosmetics and Fragrance Club (Social Media Director), Investment Club, Furniture Club, Childcare

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