MADISON PRESTINE (she/her) Denver, Colorado ***** · 408-***-****

ad204x@r.postjobfree.com · linkedin.com/in/madisonprestine SUMMARY

A skilled problem solver and marketing operations expert, leveraging my creative thinking and operational abilities to optimize processes. I excel in adapting marketing campaigns to fit operational capabilities, managing the process from inception to execution, reporting, and learning application. I design a process to ensure no lead is left behind. I take ownership of account-based marketing and closely monitor conversion rates on various assets. My achievements include relationship building, A/B testing, launching marketing initiatives, lead routing/scoring, driving marketing operations improvement and scalability, and problem solving. I am committed to ongoing improvement through conversion rate optimization, and I work closely with key stakeholders to execute comprehensive marketing campaigns. My passion lies in operational execution and delivering the right message to the right person at the right time and on the right device, using software to streamline processes effectively.

EXPERIENCE

PROCARE SOLUTIONS, Denver, Colorado Marketing Automation Specialist, 2022-Present

● Influenced growth and enabled our internal go-to-market teams to efficiently generate revenue and scale.

● Optimized Pardot processes to improve lead generation speed and enhance sales team connectivity with qualified leads

(MQLs and SQLs).

● Developed a Pardot strategy to streamline content creation while fostering creativity. Established cross-team business norms and SLAs.

● Established a multi-year growth roadmap and KPIs, integrating Pardot with Salesforce.com and enhancing communication between the two platforms, thus prioritizing data-cleanliness and scalability

● Defined business requirements, focusing on increasing customer lifetime value and reducing churn, and implemented complex Pardot solutions to achieve these goals.

● Collaborated and planned and executed campaigns, including strategy and measurement. Managed the development of campaign assets and coordinated with contributors.

● Created, updated, and tested campaign elements (emails, landing pages, forms) and tracked conversion rates and engagement. Reviewed metrics to optimize performance for future campaigns.

● Executed on email, direct mail, digital, lead-nurturing and content marketing campaigns for lead generation and customer marketing.

● Created Pardot lists, automations, segmentation, dynamic personalization, and engagement programs to support demand generation campaigns and increase the quality of leads.

● Continuously analyzed Pardot workflows and customer journeys to optimize the marketing funnel and measure campaign effectiveness through closed-loop reporting.

● Led a project to revamp landing page templates, resulting in increased conversions. Coordinated in-house and external partnerships to achieve project requirements.

● Enhanced account and list management, enhancing customer identification and data accuracy through automation.

● Improved marketing automation systems for lead nurturing and database integrity.

● Developed understanding of customers, products, and buyer's journey to identify accounts, build segments, and design outreach for nurture marketing.

● Oversaw integrated efforts involving Pardot and other tools such as Salesforce and Drift.

● Advocated A/B testing and marketing best practices.

● Analyzed campaign outcomes and presented insights.

● Managed pipeline metrics and collaborated with cross-functional teams. UPLIGHT, Boulder, Colorado Senior Specialist - Marketing Operations, 2021-2022

● Effectively and proactively communicate with internal and external stakeholders for 8 clients.

● Manage client communications, develop and seek feedback/approval for customized marketing plans, campaigns, and other assets.

● Maintain and enhance client relationships, fostering creativity in delivering client materials.

● Handle inbound requests with great attention to detail, ensuring clients feel valued and prioritized.

● Create new audience targets based on past campaign data to improve segmentation and conversion.

● Present new campaigns aligned with each client's KPIs to help achieve their savings and earnings goals.

● Successfully delivered over 40 campaigns and millions of emails during Black Friday/Cyber Monday sales events with zero errors.

● Plan and execute sales campaigns to boost program awareness, acquisition, engagement, and service sales.

● Demonstrate exceptional multitasking skills to meet aggressive deadlines and manage multiple clients' demands efficiently.

Madison Prestine, Page 2

WPROMOTE, Denver, Colorado Business Development Representative, 2019-2021

● Improved processes for enhanced connections, funnel management, and relationship building.

● Managed multiple ABM email marketing campaigns with A/B testing, resulting in a 10% increase in open and reply rates.

● Created engaging ABM content for over ten campaigns to drive new user acquisition.

● Recommended a call strategy that boosted conversions by at least 5%.

● Defined KPIs for various brands and suggested digital strategies based on findings.

● Collaborated across departments to create customer-centric materials, promote knowledge sharing, and ensure consistent product and service delivery.

● Managed Salesforce contacts, maintained list hygiene, and improved communication between Outreach and Salesforce.

● Revamped and expanded training manuals for two positions, leading to quicker employee onboarding, increased sales, and an improved learning culture.

KROENKE SPORTS & ENTERTAINMENT, Denver, Colorado Membership Services Executive, 2018-2019

● Managed 400 season ticket members' accounts, introducing engagement initiatives like happy hours, holiday events, exclusive access, and special events outside of sporting events.

● Developed more efficient spreadsheets used by the entire sales and service team.

● Designed and implemented tailored programs, benefits, and events for group outings.

● Organized a fundraising event for over 200 attendees, overseeing communication between customers and relevant departments and leading in-office meetings at Ball Arena with group leaders.

● Explored potential partnership opportunities with local businesses by fostering networking connections.

● Led and coordinated department activities to promote a positive and productive work environment EDUCATION

UNIVERSITY OF COLORADO AT BOULDER, Boulder, Colorado 2018 B.S., Business Administration: emphasis in Operations Management, Strategy, Entrepreneurship, and Leadership COMPUTER SKILLS

Familiar with Salesforce, Pardot, Salesforce Commerce Cloud, Data Studio, Cyberduck, Amazon AWS, Jira, Asana, Outreach, Drift, ZoomInfo, Back Office, Microsoft Office Suite, Photoshop, Adobe InDesign, SimQuick, MegaStat, HTML, Campaign Monitor

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