Mental Health Social Media
Resume:
DEB COOLING
Experience Skill summary
Marketing Strategy Development
Content Development, Production,
Deployment (adhering to SEO & Google
Standards) B2B & B2C
Social Media Marketing - Engagement
Generation
Digital Marketing / Demand Generation
Marketing Operations Management
CRM
Industry Summary
Sustainable Investments
Wellness Center / Mental Health
SasS Start-Up: Mental Health + Social
Media
Organized Travel
Apparel Manufacturing
Advertising Agency
Hospitality & Large Scale Events
Professional Experience & Profitable Metrics
THE COOLING GROUP, CMO, REMOTE — 2015 - PRESENT
As the CMO, I offer any combination of the following services to my clients:
• Strategic marketing consultations
• Complete project management
• Web design & SEO Optimization
I ensure a minimum of 30% organic SEO growth within 90 days of hire. CLIENT’S INCLUDE;
ABLE TO CHANGE RECOVERY 2015 - ONGOING
Able to Change Recovery is a fully licensed and accredited drug and alcohol treatment center in Southern California. I act as the freelance CMO, directing the website development, creating a cohesive marketing strategy that includes:
• Web-Ready, SEO Keyword rich content
• Regular Blog Post Creation - Web Ready / SEO Optimized
• Strategic Partnerships
• Paid Media Placements
www.able2changerecovery.com
ID2 (I DECIDE 2) 2018 - ONGOING
ID2 is a SaaS Start Up, The platform, created for use in the public school system, creates a safe space for todays youth to connect, express themselves, without fear of bullying, rejection or harmful content. A proprietary algorithm identifies, flags, and filters out all undesirable content based on a number of indexed identifiers. As the CMO, collaborating directly with the company’s founders, I built the marketing structure, composed all materials, offered creative direction on app content design. ad1zq8@r.postjobfree.com
NY, NY Rowayton, CT Nantucket, MA
(Timezone: EST)
My marketing package positioned the company to be acquired by a Fortune 500 health conglomerate.
THE ADDICTION CONSULT 2021 - ONGOING
Complete build of website, including blog and landing pages Marketing Strategy package included:
• Keyword Analysis and Selection
• SEO Keyword Rich Content Creation
• Strategic Partnerships
Sample Metric: Single article (blog) content generated 10,000 organic views within 30 days.
Organic partnerships earnings produced passive income of $10,000 revenue per month for year 1.
THE TRAVEL CORPORATION - 2020 - ONGOING
I consulted the President on all marketing strategy topics, including demand generation, content production, and global team relations.
Implemented a data asset management system, protocol, and process. ACTING MARKETING DIRECTOR, THE TRAVEL CORPORATION, CYPRESS, CALIFORNIA — 2018-2020
Report directly to President, Family Owners, and Board of Directors. Attends all executive meetings, disseminating information across appropriate channels. Negotiates SOW and deliverables across internal teams. MARKETING PROJECT MANAGER, TRAVEL CORPORATION, CYPRESS, CALIFORNIA — 2017-2018
Manage a team of 10 people, comprised of marketers, content producers, analysts, and administrative leads.
Responsible for content production across 8 languages & currencies, content management, and global distribution for all Americas products (300 SKU’s annually, 10% gain YOY).
Act as global marketing operations director for annual brochure production (100+ catalogs deployed globally in 3 languages/8 currencies), communicating key deadlines and target dates across internal and external teams, negotiate and manipulate timelines while adhering to all launch dates.
Launch seasonal products on cyclical timeline, included creating marketing strategy, segmentation plan, content development, and global deployment. Works in congress with various “local” (Alaska, North, Central & South America) product development teams to understand the key differentiators of the product, polishing their products for go to market B2B and B2C sectors.
ad1zq8@r.postjobfree.com
NY, NY Rowayton, CT Nantucket, MA
(Timezone: EST)
Partners with global marketing teams, working through challenging time zones in USA PST, USA GMT, USA EST, London, Geneva, Sydney, Singapore, and Japan. Report directly to President, Family Owner, and Board of Directors. ASSOCIATE MARKETING MANAGER, AAA THE AUTOMOBILE CLUB OF SOUTHERN CALIFORNIA FEDERATION HEADQUARTERS — 2014-2017 Manage an annual travel marketing team spend in excess of $12 million dollars.
• Responsible to sell advertising placements in marketing materials, generating $6MM towards annual spend.
• Managed all advertising campaigns and placements across the following channels;
• Single Email Ad across 5MM respondent pool - segmented by Big Data Points
• Publications - Internal and External
• Search & Display Ad Placements
• Newspaper Ad Placements
• Radio & Podcast Promotional Ad’s
• Social Media Ad’s and Promotions designed to further Brand Awareness and Loyalty Navigate and manage agency partner relationships, budgets and SOW.
• Responsible to translate quarterly advertising agency strategy document, “POV”, into viable campaign adjustments resulting in increased revenue. Responsible for project management of the following areas:
• Brochure production - 3 seasonal catalogs produced annual - mailing distribution of 2MM to 4MM names based on market segmentation strategy.
• Digital media campaigns and strategy - spend encompassed $5MM annually across various segmentation groups and digital vendors.
• Email campaigns, weekly deployments with 5MM respondent universe. Required to provide strategic segmentation of email lists, and regularly conduct A/B testing. Manage Big Data output: review, translate data into viable, profitable campaigns. Held to strict demand generation goals, KPI’s, LUR’s & CPL’s. Education
LONDON METROPOLITAN UNIVERSITY, LONDON ENGLAND — MASTERS OF ARTS IN DESIGN, 2010
Award: Selected to show final thesis project at London Design Week 2010, as 1 of 4 representatives of London Metropolitan University. CHAPMAN UNIVERSITY, ORANGE, CALIFORNIA — BACHELORS OF SCIENCE IN BUSINESS ADMINISTRATION & MARKETING, 2006 ad1zq8@r.postjobfree.com
NY, NY Rowayton, CT Nantucket, MA
(Timezone: EST)
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