CURRICULUM VITAE

ROB ABEL

PERSONAL DETAILS

NAME : Robert William Abel

ADDRESS : WHITE RIVER

TELEPHONE : 082-***-****

NATIONALITY : South African

LANGUAGES : English

Afrikaans

EMPLOYMENT HISTORY

Name of Company : The Property Group International PTY Ltd

: True Procurement PTY Ltd

: The Naked Zebra (Clothing Boutiques)

Period Employed : Jan 2016 to present

Position Held : Business owner

Scope of work : Selling real estate, specializing in large commercial farms. Developing and building designer homes

Name of Company : Valley Macadamias Group

Period Employed : Jan – Dec 2015

Position Held : National Procurement Manager

Responsibilities : Procuring Macadamia nuts for the group in South Africa and neighboring countries, and ensuring speedy payment to farmers and suppliers.

Name of Company : PAX DISTRIBUTION NELSPRUIT

Period Employed : Jan – Nov 2014

Position Held : Managing Director, 50% shareholder in business

Started the business to do all the sales and distribution for Wilmar Continental, COTI, ELVIN juices and soaps/chemicals. Sold my shares to my partner.

Name of Company : W.M. Smith

We do the sales and distribution for all UNILEVER products in the Lowveld region of Mpumalanga.

Period Employed : Feb 2012 to Dec 2014

Position Held : 50% Shareholder in business.

Sold my shares to my partner.

Name of Company : Brandhouse

Joint venture between Diageo, Heineken and

Namibia Breweries

Period Employed : June 2004 – Jan 2013

Position Held : General Manager – Inland North

Reporting to Commercial Director, Richard Wells

Responsibilities : Recruit, develop, lead and motivate a permanent

Sales resource that an implement trade marketing strategy

Number of Direct Reports: 9

Number of Indirect Reports: 170

Contract with Trade Marketing Managers to provide the appropriate quantity of sales resource to meet trade marketing objectives.

Negotiate with agencies and other outsources for agreed levels of non-permanent sales people and standards of service delivery.

Training and development of the permanent and temporary sales team.

Trade Strategy

Commercial Planning

Managing Relationships

Achievements of the region's objectives in terms of:

Profitability Cost management

Market share People development

EMPLOYMENT HISTORY Contd

Name of Company : Namibia Breweries

Period Employed : Aug 2002 – May 2004

Position Held : Regional Sales Manager

Reporting to the General Manager, Andre Homann

Name of Company : Independent Liquor Marketers

Period Employed : Aug 2000 – July 2002

Position Held : Director of ILM

Director of Rob Abel & Associates

Managing Director of R-Square Beverages

Responsibilities : Entrepreneur

Reason for Closing : Cellarmaster Wines went into liquidation after 25 years.

Name of Company : Rouxcor Holdings

Period Employed : April 1999 – July 2000

Position Held : General Manager – Alcoholic Beverages

Reporting to Chairman, Thys Roux

Responsibilities : Manage the entire alcoholic-beverage business:

Procurement, forecasting, production planning, marketing, sales, distribution, administration for all the regions – South Africa, Sub-Saharan Africa, Indian Ocean Islands.

Major brand:

Hooch

Sold in excess of 1 million cases per year in SA alone.

Turnover approx. R130 million per annum.

EMPLOYMENT HISTORY Contd

Name of Company : Supply Chain Services

(S A Breweries Group)

Third Party Sales, Warehousing & Distribution, primarily of Grocery and Beverage products, on behalf of manufacturers.

Period Employed : Aug 1997 – March 1999

Position Held : General Sales Manager - Inland

Reporting to the Sales Director, Richard Wilson

Responsibilities : Totally responsible for Sales & Merchandising in Tvl.

Managing : 4 Regional Sales Managers

22 Representatives

120 Merchandisers

Implementing the Marketing/Trade Marketing plans of

15 Principals’ business.

Budget Control.

Principals:

Whitehall Procter & Gamble

S A Druggists Adcock Ingram

Appletiser Infacare

First Brands, etc.

Name of Company : Appletiser

(S A Breweries Group)

Period Employed : Aug 1995 – Aug 1997

Position Held : Marketing Director – U.K.

Responsibilities : This was a 2-year secondment to the UK to manage the

Fruit Juice interest, based at HO in Surrey, England.

Detailed development of programs, concepts, artwork, photography, etc.

Devising, ordering, controlling, allocating and shipping P.O.P. material.

Reporting market place statistics, sales figures, Nielsen, etc.

Developing relationships with Franchisee’s sales personnel, management, NAM’s, TSM’s, etc.

Briefing advertising agency, promotion & research agencies.

EMPLOYMENT HISTORY Contd

Name of Company : Supply Chain Services

(Previously Cape Display) (S A Breweries Group)

Manufacturers’ Representatives

Period Employed : July 1994 – Aug 1995

Position Held : Sales Manager – Transvaal Region

Reporting to the Sales Director, Richard Wilson

Responsibilities :

Responsible for achievement of sales targets through application of marketing and Brand plans for 12 Principals.

Staff managed:

2 Managers

2 Sub-Distributors

9 Representatives

54 Merchandisers

Name of Company : Carlton Paper/Kimberly-Clark

Manufacturers of Tissue products, Diapers & Personal Care Products

Period Employed : July 1992 – July 1994

Position Held : Business Manager – Inland

Reporting to the Sales Director, Dave Hendry

Staff managed:

6Managers directly

7Agents.

EMPLOYMENT HISTORY Contd

Name of Company : S A Oil Mills (TIGER BRANDS GROUP)

Manufacturers of Dogmor Petfoods, Cooking Oil, Margarine, Star Nuts etc.

Period Employed : Mar 1987 – June 1992

Last Position Held : General Sales Manager

Responsibilities : Initially employed as

Sales Representative – Industrial.

Promoted after 6 months to Area Sales Manager.

Six months later, promoted to

Regional Sales Manager, and a year after that, to Regional Key Accounts Manager.

After one year, promoted to

National Trade Marketing Manager,

then six months later, to

National Sales Manager.

Six months later, promoted to

General Sales Manager, totally responsible for National Sales and Marketing efforts in both Consumer and Industrial markets, Black Market Development and National Key Accounts.

Managing a team of 200 personnel.

Name of Company : I C S Foods

(Sister Company to S A Oil Mills)

Period Employed : March 1985 – March 1987

Position Held : Key Accounts Manager

Contact this candidate