David Scott Slovensky

Raleigh, NC ***** / Phone: 919-***-****

https://www.linkedin.com/in/slovensky

ad1yxp@r.postjobfree.com

Summary: I am an experienced marketing professional with expertise in events, campaigns and digital marketing. My background includes campaign strategy and execution, events, asset creation, public relations, social media, sales enablement, and analytics.

“David was a key part in leading our Raleigh October 2023 events. I recommend him for leading events of any size.” – Eddie Esquilin, LeafFilter District Marketing Manager February 2021 – June 2023: Events Coordinator/Digital Marketing - Vecima Networks

• As an event coordinator, I worked on the event selection, planning, messaging, staffing and overall execution of multiple events (both FTF and virtual) of various sizes for Vecima. This “execution” also included booth layout, sponsorship opportunities, and communication planning before…..during…..and after the show.

• I worked at Vecima as a full-time digital marketing producer/project manager. The digital marketing role included ownership of the website - www.vecima.com, and the internal enablement website. In my role as the website owner, I kept track of traffic and trends. We had a 25% YoY visitor increase by implementing SEO best practices such as updating keywords, HTML tags, backlinks, and using multiple Wordpress widgets and plugins. I tracked and reported our traffic numbers weekly by using Google Analytics.

• I owned the role of keeping our social media as a prime communication vehicle. In my time at Vecima, our LinkedIn followers increased by 9,211 which was an increase of over 150%. I also coordinated webinars with media partners like Light Reading.

!David was responsible for several industry events that we worked together. His first question to me was always

"What can I do to make your life easier?# I was always appreciative that he placed the needs of others before his own. David was always quick to respond and never afraid to lend a hand. David is dependable and indispensable. I could always rely on David.” - Matt Williamson, Vecima Account Executive August 2019 – January 2021: Marketing/Events Manager - Contract Work For Companies Such As NetApp, SAS, and Cisco

• I performed contract work for companies such as the ones listed above working on a variety of marketing activities. My main focus was on events, including digital webinars of various sizes and time lengths. An example is NetApp. At NetApp, I was responsible for North American events from planning to execution to ROI analysis. I worked on events where NetApp was either the host or sponsor/attendee. I implemented the 1 question survey approach and the !YES” email that increased event attendance by 25%!

"I worked with David on NetApp events for our alliance with SAP. Not only did he manage accurately and successfully the pre-events activities with logistics preparation, invitation, registrations etc., but he also was a priceless source for all onsite tasks to work on during the events.” - Roland Wartenberg, NetApp Director, SAP Strategic Partner Lead

2000 - 2019 IBM and Lenovo with specific roles listed below…… June 2018 – July 2019: Lenovo – Campaign Marketing Manager

• I was responsible for the worldwide marketing campaign launch and ongoing marketing execution of Lenovo ThinkSystem DM & DE Series Storage Solutions, which included partnerships with NetApp and Veeam Software. I increased pipeline revenue by creating a campaign consisting of worldwide messaging, value proposition, themes, proof points and assets, ensuring easy translation in all geographies. This content was used in digital marketing, account-based marketing, FTF events, and media/analyst communications.

• I worked with agencies and analysts on the creation and usage of upper, middle and lower funnel assets. Asset creation included: product videos/images, SEO tactics, website updates, data sheets, white papers, banner ads, social media, infographics, newsletters and telesales scripts, as well as internal education updates.

• I directed Lenovo's Data Center Group presence, messaging and lead-generation at SAP SAPPHIRE, as well as NetApp Insight shows for both North America and Europe.

• I was awarded the Lenovo's Data Center Group !On The Spot Award” in Oct 2018 in recognition of my planning and execution work on my events.

2013 – 2018: IBM Corporation – Campaign Marketing Manager For IBM Cloud Computing

• I was responsible for the marketing direction for multiple IBM Cloud IaaS solutions, such as IBM Cloud Application Performance Manager. In 2016, I was the worldwide marketing lead for IBM Cloud for SAP Applications, working with sales teams.

• I was responsible for IBM Cloud event planning and execution for shows such as SAP Insider Road Shows, Gartner IT Symposium, and IBM InterConnect. In these shows, I selected speakers, booth staff and booth messaging. I also created the IBM Cloud Advisory Board Meeting. The purpose of these meetings was to discuss IBM#s cloud strategy with select customers and BPs, ensuring our direction was in line with their needs. 2007- 2013: IBM Corporation – Product Marketing For IBM SAP Alliance

• I was responsible for the overall marketing launch and messaging for joint IBM SAP offerings. By working with IBM geography marketing and sales leads for execution, I was able to launch global offering campaigns meeting all deadlines. I developed the IBM SAP Alliance webcast channel !The IBM SAP Knowledge Center,” resulting in 567 validated leads and 5,000 responses. 2005– 2007: IBM Corporation - Public Relation Reviews Coordinator, xSeries Server Systems

• I coordinated product review articles for xSeries, BladeCenter and Intellistation in trade journals, such as PC Magazine and eWeek. I produced over 50 positive reviews in 2 years. In 2006 the role was expanded to WW xSeries Marketing lead for xSeries BP programs such as the Intel Joint Marketing Program. My responsibility was to ensure we spent all our allocated marketing dollars before the appointed deadline. 2003 – 2005: IBM Corporation - WW Route Execution Analyst, North America Focus

• I was responsible for leading the North American route execution meeting to analyze OI metrics and drive actions to increase overall revenue from the web route. I created client- representative level metrics to show strengths and weaknesses in driving web revenue through personal pages.

• I implemented a "site health" program to clean up inactive personal page sites which resulted in finding over 100 SMB customers who did not even know they had personal pages. For IBM.com, I led newsletter production and all recognition awards and team- building activities. I wrote the !Web Build/Modification/Tear Down” section within the !IBM.Com Guide-To-Operation Manual.” This illustrated how various web experiences are built and maintained for a variety of customers. 2002 – 2003: IBM Corporation – Personal Computing Business Analyst, Tier 2 BP Focus

• I developed the PartnerChoice metrics system to analyze product revenue percentages within PCD and by telesales rep, as well as 15 other metrics. I helped increase U.S. PartnerChoice electronic revenue from

$546K in 2002 to over $7M in 2003. I corrected 65 navigational issues of various complexities on the PartnerWorld site.

2000 – 2002 - IBM Corporation – xSeries IMC Strategist 1998 – 2000 - Magellan Laboratories – Marketing Manager 1995 – 1998 - Indelible Blue – Marketing Manager

1990 – 1995: Triangle Business Journal – Advertising Sales 1989 – 1990: News and Observer – Customer Service

Additions

• Education: 1988 graduated with a BA in Journalism (advertising focus) from UNC-Chapel Hill

• Skills include: Cvent, SEO, SalesForce, Canva, HubSpot, Microsoft 365, ON24, and Zoom

• HubSpot, SEO and SalesForce Certified August 2023 Screen Shots Of Some Of My Work

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