CAROLE IRGANG

ad1yqh@r.postjobfree.com +1-917-***-**** LinkedIn/Carole Irgang

CHIEF MARKETING EXECUTIVE

(Ex-Kraft, Sabra, McCain, Godiva, IBM, GoDaddy, LG) Food and Tech Leader with Brand to Demand Expertise

Bringing a unique perspective having worked on all sides of the marketing landscape (client, agency, consultant)

Diverse expertise across categories, consumer segments and business models that spans business transformation, growth strategies, brand marketing strategy, brand identity, positioning, product innovation, and communications strategy.

Category expertise inclusive of Food & Beverages, Technology, Pharmaceuticals and Wellness, Beauty, Household Products

A bias-for-action and entrepreneurial curiosity that enables connecting the dots in new ways to drive growth.

Able to hit the ground running for fast wins and sustainable positive outcomes.

Consumer-obsessed and data-driven balancing the needs of brand building and the urgency for demand performance.

Expertise administering a range of global budgets from $1M to $1B+.

Comfortable navigating through ambiguity and thrives on making the complex simple. RECORD OF SUCCESS

EXPERIENCE SUMMARY

SABRA DIPPING COMPANY, White Plains, NY

Joint Venture owned by PepsiCo and Strauss Foods 2023 to Present Interim Head of Marketing

Successfully drove ambitious double digit growth strategy in less than 4 months to gain approval of the Board of Directors.

Developed $200 Million in sustained profitable incremental volume opportunity from a consumer driven innovation pipeline creating an expanded business vision beyond core hummus equity to become a fresh foods company.

Built a clear repositioning of the brand to set the company up for success in a contemporary and relevant manner that was cascaded across the entire organization. (Sabra Brand Positioning Manifesto)

Built successful leadership relationships that fostered a collaborative, team environment that best optimizes speed, agility and diverse input to commercialization.

McCAIN FOODS, Chicago, IL 2021 to 2023

$9 Billion Multinational Frozen Food Company

Head of Marketing

Successfully transformed the North American Appetizer P&L with double digit growth and substantial margin gains via an aggressive innovation agenda and complete resetting of the foodservice segment with fit for purpose brands.

Lead the team towards high performance status with significant +8% improvement in team engagement and willingness to recommend the company.

Identified +$25MM in cost savings by developing a price pack architecture strategy to drive a national list price and trade strategy. Recognized by CEO for best-in-class portfolio simplification to drive a 50% reduction in duplication and +$7MM in cost savings.

Built and designed the first new brand in the appetizer category’s history, V’DGZ, against new, on trend plant/veg based proposition winning national recognition and awards from the National Restaurant Association. CAROLE IRGANG ad1yqh@r.postjobfree.com Page 2 of 3

IBM, New York, NY 2018 to 2020

$80B technology leader transforming business with the industry’s most advanced information. Executive Partner – Marketing Transformation, PepsiCo

Led the digital transformation of Fortune 500 companies leveraging data, AI, ML and digital technology. (E.g., PepsiCo, Estée Lauder Companies, Unilever, L’Oréal, and ABInBev).

Led PepsiCo effort in first-of-its-kind, AWARD-WINNING, tech & data-enabled marketing ecosystem driving real-time marketing performance optimization that transformed PepsiCo global marketing with (PepsiCo Case Study)

+15-20% ROI increases +7-8% digital media optimization

+2-3% operational savings +250% speed-to-market

GODADDY, Scottsdale, AZ 2016 to 2017

$2B internet technology company, with a subscription-based model, dedicated to small, independent small/medium-sized businesses. SVP, Global Brand Marketing

Collaborated with Global President leading growth and business transformation with a customer-first marketing strategy by delivering brand experience, business strategy, and next-generation digital performance marketing.

Contributed +22% quarterly revenue gains ($551M).

Redefined global brand positioning to be more inclusive and relevant to a broader audience of prospects.

Created diverse and inclusive customer segmentation strategy which identified ~$100M in new revenue.

Unprecedented 6-week delivery of fully integrated Super Bowl campaign driving company’s most successful global product campaign launch, contributing +18% increases in customer acquisition & eCommerce results. LG ELECTRONICS, Inc. Englewood Cliffs, NJ 2015 to 2016 Second largest global electronics manufacturer with $48 Billion in global sales Head of Marketing, Signature Kitchen Suite Brand

Conceived and designed new to the world brand growth platform and retail experience to enable LG to enter a whole new market segment of growth.

Created transformational brand positioning/marketing strategy for the first-ever entry into the super-premium appliance segment with the SKS new product brand launch (SKS Manifesto Film) (SKS Cooktop Film)

In less than 12 weeks, designed entire brand and customer experience, omnichannel strategy, digitally enabled retail experience, promotional partnerships, website, app design, CRM and PR program.

Delivered award-winning brand platform at CES 2016 & Kitchen & Bath Show 2016 GODIVA CHOCOLATIERS, New York, NY 2012 to 2015

Global iconic luxury chocolate retailer and consumer products manufacturer Strategic Advisor to CEO & President

Spearheaded global brand transformation leveraging a consumer-centric marketing approach and new global brand positioning. (Godiva Brand Film)

Grew $10M incremental revenue, redesigned global loyalty program via better consumer segmentation data.

Achieved aggressive growth strategy via:

o New portfolio architecture and optimized product/channel strategy and retail reinvention for improved margin and reduced cost and complexity

o Award-winning new product platform, Truffles Flights (Truffles Brand Film) netting +21% sales gains. o Breakthrough advertising campaigns, increased brand persuasion metrics 100% (beating industry averages). AVON Inc., New York, NY 2009 to 2012

Global beauty and consumer products company with a direct to consumer a eCommerce selling model Strategic Advisor to President

Drove global retail growth acceleration and marketing transformation for acquisition and retention strategies. Led growth transformation with differentiated global brand proposition, brand experience, and messaging. o Overhauled global catalogue and brand voice yielding +3% revenue gains by collaborating with and influencing 10 global teams across 6 regions.

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KRAFT FOODS, Northfield, IL 2006 to 2008

Global food & beverage leader with $37B in revenue and operating in over 150 countries with some of the world’s most iconic brands. SVP, Integrated Marketing Communications

Hired by CMO & CEO to lead marketing transformation achieving global best in class integrated marketing, accelerated business results, and innovative digital capabilities. Created first-of-its-kind Creative Digital Innovation Fund. Impact included:

Reported directly to CEO leading the “rebranding” of Kraft in less than 1 year, “Make Today Delicious.”

Led significant change agenda with 7 direct reports and team of 250 global marketers transforming go-to-market approach of $2.5B+ marketing budget:

o Advanced marketing capabilities with new Brand Building Framework, Insights Immersion, and Segmentation Programs to drive new consumer acquisition and retention strategies. o Improved ROI via new creative advertising, PR standards, and agency relationships. o Saved +10% via re-designed agency compensation program, improving productivity, and creative results. o Accelerated digital marketing ahead of CPG industry. ADDITIONAL EXPERIENCE

GREY WORLDWIDE – Global EVP:

PANTENE: Led global turnaround and the organization’s most successful hair category launch ($2B+ revenue status); engineered a more compelling consumer relevant brand campaign through deeper consumer insights.

DOWNY: Drove global portfolio ($1B+) brand reinvention from a fabric softener to a fabric care platform.

ACTONEL (Rx): Leveraged untapped beauty insight to create rapid growth acceleration and new customer acquisition leading to $1B+ brand.

BARILLA: Reinvented the pasta category, creating the first-ever #1 national brand and expanding platform to 10 countries globally.

NOVARTIS (RX): Led the global business on its shift to a consumer-first marketing approach, as well as global rebranding and go-to-market strategy for Ciba-Vision’s FOCUS DAILIES® contact lenses. Built digital launch plans for FRESH LOOK® Color Contact lens acquisition strategy via a young adult segmentation approach. TMRW IVF Healthcare Solutions (RX) – Interim CMO:

Led start up team’s marketing efforts to help bring to market first of its kind digital IVF tracking and monitoring storage capability.

Awake Chocolates – Strategic Advisor to CEO:

Led redesign of brand positioning and long-term business vision for caffeine-based chocolate brand. Raymundo’s Food Group – Strategic Advisor to CEO:

Led the repositioning of the core businesses, as well as defined growth strategy and adjacency strategy for accelerated growth in preparation for selling the company. EDUCATION

Institute for Real Growth, Amsterdam, Netherlands – Executive Marketing Leadership Program Ithaca College, Ithaca, NY – Bachelor of Science (BS) in Communications Ithaca College, London Centre, London, England – Liberal Arts Study Abroad AWARDS & INDUSTRY AFFILIATIONS

Board Member & Engagements Industry Awards & Recognition

The Next Gen HQ, Millennial Entrepreneur Forum Advertising Age “Women to Watch”

Adjunct Professor, Rutgers University Business School ANA GENUIS AWARD for Marketing Growth

Modern Picnic, Strategic Advisor SAMMY Business Intelligence Product of the Year

Association of National Advertisers Winner McCain STAR Award for Business Effectiveness

Advertising Educational Foundation EFFIE, ANVIL, SABRE Awards

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