Product Management Leader

RUSSELL GIRDLER

208-***-**** **********@*****.*** LINKEDIN

Product Management Leader

Product Management leader with over 15 years’ experience leading internal and external stakeholders through product strategy, road-mapping and execution throughout product lifecycle. Well-versed in developing and driving global high performing, cross-functional teams to achieve outstanding product success. Expert at leading development, launch, and management of highly competitive products and services aligned to mission-critical goals and business objectives. Adept at using analytics to determine product/service demands, customer needs, and market trends while identifying issues and mitigating potential problems. Eloquent communicator to audiences of all technical levels, with expertise in cultivating positive working partnerships with interdepartmental teams and stakeholders; equipped with strong decision-making and problem-solving skills.

Areas of Expertise

Agile & Scrum Methodologies

Product Enablement Operations

Project Management

User Experience Optimization

Internal & External Documentation

Product Management & Marketing

Direct & Cross-Functional Team Leader

Audience/Market Segmentation Analysis

Data Analysis & Science

Measurement Design & Implementation

Client & Leadership Partnering

Product Launch & Pricing

Product Portfolio Expansion

Product Enablement Operations

Artificial Intelligence

Career Experience

Marketron Broadcast Solutions LLC – Hailey, ID 2008 to 2022

Senior Director of Product (2018 to 2022)

Drove new product developments and launches, steering a 33-person combined team in the execution of product development, management, engineering, and quality assurance. Governed new- and legacy-product portfolios, providing leading-edge cloud-based tools and products for more than 18K end-users across 6K locations. Partnered with leadership and clients to define needs and goals, shaping strategic product plans informed by competitive analyses, customer feedback, and market opportunities.

Key Achievements:

Coached Development and Product teams in Scrum processes and internal development tools, serving as the admin for JIRA, Confluence, and Aha! tools.

Owned the end-to-end business case and requirement production process, authoring master epic, epics, and user stories as well as strategic launch plans, pricing matrices, internal / external promotional demonstration plans, and internal/external documentation.

Managed four product managers, providing guidance, direction, and strategy to propel outstanding achievement.

Spearheaded the implementation of a CRM, proposal, and order fulfillment services used by customers to fulfill $5B across linear, display O&O, streaming O&O, and various digital third-party advertising fulfillment services.

Led development initiative of a run-time and business intelligence reporting service for linear and digital advertising allowing customers to capture critical sales activity, revenue, proof of performance, and billing information.

Spearheaded diverse product initiatives, implementing two-factor authentication and single sign-on capabilities, developing a new creative management service, and multiple API Integrations services with third-party vendors.

Monitored roadmap status, communicating challenges, progress, and changes to Executives and department stakeholders.

Researched and evaluated roadmap candidates, identifying prospective market segments, customer gaps, competitive data, and implementing strategic business goals for quarterly release planning.

Authored the company’s first formal roadmap process, instituting product revenue, performance, and quality measurement metrics at product level to empower product manager control of roadmap candidates, reducing internal friction.

Served as a core member of the Product Council, facilitating departmental roadmap candidate discussions to deliver informed product decision making.

Senior Product Manager (2013 to 2018)

Propelled competitiveness through proactive market trend analysis, developing strategic pricing and product marketing strategies to optimize returns. Partnered with Chief Technology Officer to determine product scope and parameters, defining product implementation needs on the customer side to ensure technical compatibility and meeting customer needs. Evaluated product specifications, requirements, concepts, and changes to shape recommendations for current and future product lines, as well as sales strategies, collaborating with the Sales Director and development team to capture valuable market share.

Key Achievements:

Investigated and defined product development needs for 2K+ unique users, 1.7K+ locations, and the entire Marketron broadcast platform, generating actionable insight for product development strategy and empowering the generation of $2.6M in billable revenue.

Managed the full suite of proprietary products, including airtime, non-traditional revenue, streaming, and display advertising order fulfillment and billing; public; customer relationship management; creative management; and graphical and tabular run-time reporting services.

Communicated product value to management to secure ongoing support and approval, delivering short- and long-term product sales forecasts, special reports, and detailed analyses of market performance.

Pioneered radio broadcasting industry’s first programmatic advertising supply/demand-side exchange, driving Mediascape-Marketplace development initiative and private programmatic AdLarge COIN and Katz Expressway Exchanges products.

Transformed organizational structure, heading a major rightsizing initiative, restructuring development costs in line with Thumbtack and Marketron Development teams and leading the full suite of development and launch functions for a new office.

Product Development Manager (2008 to 2013)

Directed global multi-functional Scrum teams in the execution of quality assurance, engineering, and business analysis functions, steering documentation and quality assurance testing to empower optimal client and product success. Collaborated with teams, leadership, and clients to shape Scrum development strategies in response to uncovered client-site workflow issues.

Key Achievements:

Promoted to Product Development Manager, owning design and development of diverse adtech products and processes.

Hired and managed four product managers, providing guidance, direction, and strategy to propel outstanding achievement.

Led product and project management, conducting business analyses of functionalities to maintain competitiveness/efficacy.

Cultivated and coached expert Agile team of product managers, engineers, and testers in dev processes and methodologies.

Scrum Master leader for the Triton CM1 integration and Scrum framework execution, transforming the development organization to meet leadership and client needs.

Empowered the capture of $2M in revenue through a detailed client evaluation, recommending and leading an advertising data normalizing system aligned to critical needs.

Additional Experience

Various positions from Senior System Consultant to Product Development Coordinator • Marketron Broadcast Solutions LLC – Hailey, ID

Education

Master of Business Administration – University of Phoenix

Bachelor of Science in Business & E-Business – University of Phoenix

Professional Development

Pragmatic Institute: Pragmatic Certified Product Manager, Product Marketer, and Product Master

Pragmatic Institute: AI For Product Professionals

Villanova University: Master’s Certificate in Business Analysis Information Systems / Information Technology Project Management

Villanova University: Mastering Business Analysis Essential in Business Analysis

Affiliations

Pragmatic Institute Project Management Institute Product Development & Management Association

Technical Proficiencies

Aha! JIRA & Confluence SaaS Balsamiq inVision Figma Dovetail Miro Product Plan Lucidchart Pivotal Tracker Asana Microsoft Office Applications (Project, Visio, Word, Excel, and PowerPoint) RubyMine Evernote Todoist Salesforce Google Ad Manager Adswizz Triton Counterpoint Operative Frequence The Trade Desk MarTech SAAS Agile Scrum AI

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