Society of Hispanic Professional Engineers Remote

In my role as the SHPE digital marketing coordinator, I was responsible for overseeing a wide range of tasks, including social media management, email communications, website maintenance, and targeted campaigns. I also took on video creation for our social media channels and ensure that our Google Analytics data is up-to-date and accurate. As a dedicated learner, I actively seek out opportunities to improve my skills through programs such as Blackbaud, Net Communities, and Google Analytics.

Marketing Coordinator

July 2019– Dec 2020

Art Director, Design

Aug 2013 – July 2019

Self Employed Remote

Provided Art Direction, Graphic Design, Photography and Media services to small businesses and non-profit organizations in North Carolina and Washington DC areas. I also designed graphics and print media using Adobe CC and WordPress, HTML/CSS, Sketch/Figma, and maintained websites. Additionally, they provided visual merchandising services and documented events through photography and social media management. Worked on a UX wireframe design project for an upcoming microsite for the Art and Design of the 20th Century exhibition at the Cooper Hewitt Design Museum.

EXPERIENCE

SUMMARY

Well hello there, Darrell Appelzoller here, I bring a wealth of experience as a creative pluralist. My skill set encompasses marketing, digital imaging, large-format printing, graphic design, branding, social media communications, website management, and CMS/CRM. Over the years, I've had the privilege of working with industry giants like Jonathan Adler, West Elm, and Walt Disney World Co., as well as collaborating with prestigious academic institutions and non-profit organizations, including the Smithsonian Institute and NASA. My journey includes earning an MFA in Photographic & Electronic Media from The Maryland Institute College of Art. I'm truly passionate about using my diverse skill set to craft innovative solutions for clients, all while maintaining a sense of humor, even in a world that often seems to be collapsing around us.

A CREATIVE PLURALIST

CONTACT : ad1y8l@r.postjobfree.com 575-***-**** LINKS: Linkedin Website EDUCATION

New Mexico State University LasCruces, NM

BFA Photography

BFA Graphic Design

BS Industrial Engineering

Maryland Institute College of Art Baltimore, MD

MFA Photographic & Electronic Media

Find Your Friends LLC Film Las Cruces, NM

Efficiently manage and arrange resources for any film-related inquiries, including product placement clearance, thorough research, archiving, and designing background graphics to be used for set, marketing, and logos. Non-union. Art Department

Coordinator

May 2023

Pig Farmer LLC - Squealer Film Las Cruces, NM

Assist in Set Dressing of Squealer Film. Tear down of set. Return props. IATSE 480 Union. Set Dresser

March 2022

Netflix Las Cruces, NM

Background actor in Netflix production of the Chupa film. Background Actor

Nov 2021

Art Director &

Brand Strategist

April 2018 – July 2018

Collage Strategy & Magazine Denver, CO

As someone who helps people with their online presence, I worked with five clients to make sure their websites and social media looked great. I gave them advice on what kind of content would work best and I used different tools like MailChimp, Constant Contact, and SlickText to help them with their digital marketing. To make sure everything looked amazing, I used software like Illustrator, Photoshop, and InDesign to design the websites and apps. MarylandInstitute College of Art Baltimore, MD

I was hired at MICA to instruct three undergraduate courses, focusing on art, design, photography, and large-format printing using Adobe CC and Epson 9800 series printers. I also contributed to the Hoffberger Graduate School of Painting, serving as a lab assistant for large format printing, and supported the Photographic & Electronic Media MFA department by documenting and archiving lectures. Furthermore, I curated the Gravity Gallery within the Graduate Studios building elevator, enhancing the visual experience for the community. Graduate Teaching

Aug 2009 - May 2011

Visual Merchandiser, Sales

June 2015–June2017

Jonathan Adler Washington D.C.

Through my role as a visual merchandiser, I was able to create stunning and captivating floor sets for my personal clients using my expertise in power tools, lighting, and 3D layouts from Room Styler. My focus on luxury sales and attention to the needs of my domestic and international clients in luxury furniture and accessories allowed me to become one of the top three sellers in the company and increase sales by an impressive 20%. My dedication and commitment to my clients ensured that I regained the lead in the mid-Atlantic region, proving that hard work and diligence truly pay off. Visual Merchandiser, Sales

March 2014–June2015

West Elm Falls Church, VA

Responsibilities include executing visual merchandising, seasonal floor sets, and interior design projects. Sets are constructed by recycling materials from previous seasons to be environmentally conscious. Outstanding social media photography is captured for new floor sets.

Art Director, Design

Feb2013–Aug2013

Smithsonian Institute - Lemelson Center Washington D.C. As a Project Manager and Designer, I oversaw a multi-million dollar identity and branding revamp project. I served as a liaison between the advertising agency and the Smithsonian IT departments. We used Basecamp and Monday online management software to streamline workflow and track activities between multiple groups. I also provided media technology upgrade consulting, managed the website and blog using HTML/CSS, Drupal CMS, and WordPress, and documented the INNOSKATE 2013 skateboarding event. I produced a monthly innovation podcast and used Adobe Audition and ProTools for audio editing. IT Control Center

Administrator

June 2012– Feb 2013

University of North Carolina Chapel Hill, NC

As the experienced IT Control Center Administrator, it was my duty to proactively detect and swiftly resolve any problems that arose on campus. I was also responsible for efficiently coordinating with customers and responding to alerts through RAVE messaging. My extensive knowledge of networking and security fundamentals, including infrastructure troubleshooting, as well as Unix, Windows, Mac OS, Wiki, Drupal CMS, and HTML/CSS, enabled me to carry out my responsibilities with utmost confidence. Drupal UXAssistant,

Photography

Feb2012–May2012

NC State University Raleigh, NC

North Carolina State University's Office of Information Technology required website maintenance and content migration into a Drupal CMS for the Classroom Tech websites. I also photographed campus buildings and technology classrooms and maintained digital assets using a DAM management system and Sharepoint. Art Director,

Design & Media

June2017–Nov 2017

Dezi Denver, CO

As an Art Director and Designer, I have experience working with clients like Valpak, Meineke, UPS, Budget Blinds, and OxyFresh using Adobe CC products, such as Illustrator, Photoshop, InDesign, Muse, Premiere Pro, and Audition. I create digital content for social media using email and SMS marketing products like Mail Chimp, Constant Contact, and SlickText. I also develop website content using Adobe Premiere Pro and Audition with responsive design methods using Figma. Through designing monthly event graphics and sending email bursts via Constant Contact, I increased sales and saved printing and postage costs for Rocky Mountain Sewing & Vacuum by 6%. I also increased King Solomon's store traffic by 9% after consulting to use SMS messaging through Slick Text. Website Design & NASA New Mexico State University Las Cruces, NM Project Management

June 1998-July 2009

and maintained a wireless weather station and digital video system. I also produced accurate and detailed cost analysis reports to facilitate Mac OS computer upgrades for the group. While working at the Atmospheres Node, I successfully completed a variety of tasks such as archiving images, crafting abstracts, and designing websites with ease. Additionally, I provided exceptional IT support and successfully installed

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