Olivia Taddeo

Bel Air, MD ad1y0a@r.postjobfree.com LinkedIn Profile 443-***-****

Professional Summary

A driven innovator with a relentless curiosity for emerging trends within the music industry. Professional brand is built on a foundation of strategic thinking and a commitment to continuous learning. To thrive in dynamic environments, leveraging my expertise to turn challenges into opportunities for new ideas and personalities to shine in the right light, is the dedication and perseverance to achieving impactful results through collaboration and innovation to create the best experience for music lovers.

Skills and Certifications

MS Office, Word

Excel, PowerPoint

Adobe

Emotional Intelligence

Leading vs. Mentoring

Coaching vs. Mentoring

Problem-solving skills

Management skills

Interpersonal skills

Education

Master of Business Administration (MBA): Music Business conc. Expected Graduation: December 2024

Berklee College of Music (Online) & Southern New Hampshire University – Manchester, NH

Relevant Coursework: Application of business practices in music business context, data analysis & interpersonal skills to inform decisions, models & processes to improve organizations, and approaches to cultivate globally aware teams

Bachelor of Arts in Public Relations and Strategic Communications December 2021

Double Minors in Marketing Management and Film

Salisbury University, Fulton School of Liberal Arts – Salisbury, MD

Activities: Radio talk show Host for WXCY, Director of Communications, Social Media Chair, and Group Leader for Thrive

Professional Experience

Digital Marketing Specialist May 2023 – Present

Ashley Addiction Treatment – Havre De Grace, MD

Assisted in the development and implementation of the company’s digital marketing and social media strategy, aligning it with strategic goals

Led the creation of written and visual content for various social media channels and email marketing campaigns

Managed and executed digital marketing campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, Twitter, and Pinterest

Generated innovative ideas for social media, email marketing, and public relations campaigns to enhance brand visibility

Contributed to the growth of email database by implementing strategies to constantly add and update email addresses, maximizing program reach

Played a key role in monthly project planning, creating detailed schedules, and effectively communicating project requirements

Collaborated with internal departments to coordinate and execute digital marketing campaigns tailored to their specific needs and objectives

Tracked and reported the performance of email and social media marketing efforts, using platform-specific analytics, and provided insights to optimize strategies. Additionally, conducted interviews and summarized marketing reports and numeric data, offering actionable feedback on creative work provided by external vendors

Senior Marketing and Communications Coordinator April 2022 – April 2023

Aberdeen IronBirds – Aberdeen, MD

Achieved significant growth in social media engagement and follower counts, with impressive increases in impressions, conversions, engagement, and profile actions on Instagram, Facebook, and Twitter

Within a 6-month period from April 2022 to September 2022, increased followers on Instagram by +2,089, Facebook page likes by +1,538, and Twitter following by +1,314 people

Responsible for a cumulative increase of over 5,000 new followers across all social media platforms since joining the team

Proficiently managed social media using Sprout, optimizing analytics and performance tracking

Enhanced user experience by hyperlinking external sites through Linktree for the IronBirds

Played a pivotal role in updating and editing the IronBirds website using the Forge platform, ensuring a user-friendly and informative online presence

Managed and curated content for multiple social media platforms, including, Instagram, Twitter, Tik Tok, LinkedIn, and Facebook, to maintain a consistent and engaging online presence

Supervised and mentored interns within the Marketing department, providing guidance on branding, graphic design, sales analytics, and content creation, fostering their professional development

Designated Point Clinical Aide August 2021-April 2023

Ashley Addiction Treatment – Havre de Grace, MD

Presented attendance/ accountability, behavior management, data input, and recovery support services to patients

Evaluated patients’ behavioral concerns and observations in Change of Shift reports with Clinical Aide team, to provide necessary support to each individual patient

Managed on-shift Clinical Aide team as the point of contact for any dysregulated or Clinical Aide needed patients

Generated daily reviews of Clinical Aide team to Lead Clinical Aides at the end of each shift

Crisis Prevention Intervention (CPI) certification

CPR/BLS certification

Facilitated orientations and signing of proper consent forms in the TEIR software program for new patients

Marketing and Communications Intern June 2021 – August 2021

Ashley Addiction Treatment – Havre de Grace, MD

Planned, analyzed, and executed digital marketing campaigns across multiple platforms

Conducted market research for brand positioning; analyzed competitors digital marketing and compared analytics for further review with team

Provided insights into overarching marketing campaign creations to assist with external project launch; also provided ideation support for external project launch

Analyzed social analytics by tracking and logging all platforms for further evaluation

Produced patient material binders and booklets

Presented insight for live recording projects and created prompted scripts on the fly for participants to follow during Facebook live stream

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