Sonia Howard-Serrano

Nashville, AR ***** 870-***-**** ad1xvs@r.postjobfree.com

Results-driven and multi-faceted Marketing Director with 20+ years of experience in sales, marketing, business administration, operation management, staff supervision, and community service. Proven record of driving revenue growth and enhancing company’s market share through advertising, digital and integrated marketing, marketing strategies, and marketing communications. Demonstrated history of working in the hospital and health care industry and leading processes of assisted living residence.

Professional Experience

The Gardens - Retirement of Arkansas Texarkana, AR Marketing Director July 2020 - Present

● Develop and execute comprehensive marketing strategies and promote the services across target audiences by designing webinars, increasing occupancy rates by 50% within the first 1.5 year of employment.

● Secure 53,200 new residential sales annually by managing and coordinating all aspects of residential sales such as customer communication, appointments, tours, sale cycle, closing sales (deposits), and move-ins. Cultivate and develop relationships with key stakeholders, including residents, families, community organizations, and referral sources, driving sales due to increased referrals and improved reputation within the community.

● Manage a marketing budget effectively and allocated resources, report on sales/marketing, and coordinate development of web-design to meet established organizational goals.

● Ensure the successful execution of marketing initiatives and maintain seamless day-to-day processes across the facility by 17 employees through staff supervision and operations management.

● Enhance brand awareness and optimize sales performance by organizing virtual and in-person tours of the community for professional influencers as well as by special events for both prospects and referral sources. Design by Sonia Nashville AR

Managing Director May2017 - July 2020

● Established and managed the interior design and decorating service business by leveraging best practices of operation management, vendor management, project management, and customer communication.

● Spearheaded 400k + interior and exterior residential construction projects and elevated client’s experience with the company services by completing projects within established budget and evaluated requirements.

● Handled payrolls for subcontractors and hourly wages and met established performance goals consistently by liaising with realtors in home staging and new residential construction management. VSI Farms Nashville, AR

Co-Owner, Operations Manager June 2008 - June 2017

● Oversaw day-to-day office operations of multiple site swine farms and supervised a team of 17 employees through active operation management, ensuring efficient and effective execution of all tasks and projects.

● Coordinated with sales and marketing teams to promote the product across target audiences and conducted research and analysis to identify new market opportunities and drive sales performance.

● Developed and managed budgets and analyzed financial data to provide reports, identify areas of improvement, and make data-driven decisions for better profitability.

● Ensured compliance with all relevant laws and regulations, including environmental and labor laws, maintaining accurate records, and keeping up to date with changes in legislation. Mineral Springs School District Mineral Springs AR Substitute Teacher August 2014 - May 2017

● Provided high-quality instruction to students in grades K-12, adhering to lesson plans and instructional materials provided by classroom teachers.

● Adapted teaching strategies and approaches to meet the needs of diverse learners, including those with learning disabilities or English language learners.

● Maintained a positive and engaging classroom environment, utilizing classroom management techniques to ensure student safety and encourage active participation. Pier 1 Imports Texarkana, TX

Sales Associate June 2012 - June 2014

● Coordinated marketing efforts and secured 45k + new sales quarterly through active customer engagements to identify and meet customer needs, exceeding allocated sales goals.

● Greeted and assisted new customers monthly in product selection and resolved product/service-related issues through stellar customer care, leading to repeat business and 45% customer satisfaction rates.

● Offered additional products and services to customers by utilizing a consultative sales approach and product knowledge, meeting and exceeding allocated sales goals. Self-Employed Nashville, AR

Personal Home Care Consultant June 2008 - August 2012

● Provided personal care, meal assistance, transportation, and medication alerts, and performed health care duties as needed to improve clients’ living environment.

● Enhanced client’s experience by aiding with activities of daily living including aid bathing, dressing, grooming, and communication with family members.

● Served as a companion to the client and assisted in following the prescribed healthcare plan and transportation to and from appointments.

Additional Experience

Cossatot Community College Placement Coordinator VSI Construction Management Operations Manager

EDS- Electronic Data System Medicaid Provider Representative Physician Association of Arkansas General Manager Pinnacle Pointe Hospital Business Development Assistant Arkansas BCBS Primary Care Network Specialist

Rehab Care Director of Marketing

Core Competencies

Marketing, Sales, Advertising, Senior Care, Operations Management, Market Research, Marketing Strategies, Business Administration, QuickBooks, Staff Supervision, Operation Management, Marketing Communication Education/Certifications

Bachelor of Arts in Marketing, Henderson State University Home Inspection Certificate, AmeriSpec 2019

Arkansas Real Estate Certificate, 2018